2. Overview
Social media applications inform, educate, and entertain people through online (multi-)media
A social networking application allows users to create profiles for sharing information about themselves and designate as friends or contacts users with whom they share a common interest
Google+
Facebook
LinkedIn
MySpace
Twitter
Chapter 5: Connecting People

3. Overview
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4. Common Features of Social Networking Applications
Status messages display a current location, activity, or thought
Friends and contacts are those with whom you share a common interest
Second-level contacts
Extended contacts
Your profile contains personal information
Name, address, Gender, Age, Location, Photograph
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5. Common Features of Social Networking Applications
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6. Common Features of Social Networking Applications
Social networking sites can access your address book and find people who you already know
Facebook and LinkedIn can suggest people whom you might know because you share common friends or profile information
You can search for certain groups of people
Chapter 5: Connecting People

7. Connecting with Friends on Facebook
In December 2009, Facebook reported that more than 30 million people had signed up
Update: 1.86 billion monthly active users (Q4, 2016)
Your profile on Facebook contains a variety of pages and tabs where you can share information with your friends
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8. Connecting with Friends on Facebook
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9. Connecting with Friends on Facebook
Facebook’s Home/Wall tab displays a blog-style page on which you can update your status message
Other tabs include Photos, Events, etc.
Your News Feed is a log of several actions you might take
Chapter 5: Connecting People

10. Connecting with Friends on Facebook
Facebook has thousands of applications that are available to users
Facebook partnered with third-party developers to develop applications
Chapter 5: Connecting People

11. Connecting with Friends on Facebook
Social networks have a privacy policy that describes how they will use your personal information
Facebook allows you to specify privacy settings for your personal information
Applications can gather information from your profile
Profiles can be indexed so that they are searchable
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12. Business and Professional Networking with LinkedIn
LinkedIn connects people with professional colleagues
More than 33 million members in 2009
LinkedIn profiles display:
Current and previous work experience
Education
Web site or blog
Recommendations
Interests
Honors and awards
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13. Business and Professional Networking with LinkedIn
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14. Business and Professional Networking with LinkedIn
Professional networks on LinkedIn can be helpful when you are seeking employment
You can search for a job using the Jobs link on the top navigation bar and entering your search terms
Search results display your contacts that know the person who posted the job
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15. Business and Professional Networking with LinkedIn
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16. Business and Professional Networking with LinkedIn
LinkedIn’s people search capability also helps you to identify people who share the same professional interests
You can contact people of interest with InMail, LinkedIn’s service
Most companies use LinkedIn as a recruiting tool for finding prospective employees
Companies can review an applicant’s credentials and reviews prior to a job interview
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17. Business and Professional Networking with LinkedIn
Most social networks are free, but some charge a fee for additional services
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18. Connecting People with Special Interests
Special-purpose social networks connect targeted groups of people with similar interests or situations
People who enjoy similar activities
People who support the same charitable causes or organizations
People who share the same common goals
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19. Connecting People with Special Interests
Using Meetup, people can find nearby activity partners who share common interests
Displays listings of happenings around the world
Users first create a profile, and then browse, join, or create groups
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20. Connecting People with Special Interests
On the PatientsLikeMe Web site, patients with life-changing conditions reach out to other in similar situations
Seek support
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21. Connecting People with Special Interests
SlideShare is an online community and repository for people to share PowerPoint presentations and other documents
Great source of information for topics of interest
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22. Connecting People with Special Interests
Social activists and nonprofit organizations have found the value in social networking for increasing awareness
Facebook’s Causes application provides members who support a cause with tools to share information
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23. Connecting People with Special Interests
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24. Connecting People with Special Interests
Social networking sites for charities
Network for Good
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25. Business Uses of Social Networking
Fan pages on Facebook are marketing tools with which companies can:
Share information
Promote products
Offer special deals or coupons to customers
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26. Business Uses of Social Networking
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27. Business Uses of Social Networking
Companies can create social networking sites to build relationships with employees and customers
IBM employees use the Blue Pages network
My Starbucks Idea
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28. Business Uses of Social Networking
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29. Business Uses of Social Networking
Customer Relationship Management (CRM) describes a set of tools that companies employ to manage customers
Social CRM relies on harnessing user-generated content from Web-based social networks to enable companies to build relationships with their customers.
Social CRM is an extension allowing organizations to monitor conversations on various social networks
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30. Business Uses of Social Networking
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31. Twitter
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32. Twitter
Twitter allows people to keep in touch with each other by exchanging short messages of 140 characters or less
Online application for creating a social network
Tweeting is the process of sending a message on Twitter
Retweets are forwards of a message that you sent
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33. Twitter
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34. Twitter
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35. Twitter
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36. Twitter
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37. Twitter’s Mute & Block
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38. Twitter
TweetDeck is a Twitter client application that organizes tweets into columns based on who sent them, the type of tweet, or the results of a keyword or hashtag
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39. TweetDeck
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40. Twitter Applications
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41. Twitter
URL shorteners are Web applications that encode a long URL in order to create a shorter, equivalent URL
Shortening service
Often with 18 to 25 characters
Requires a visit to an intermediate Web server
Service may track statistics
Beneficial when you do not want to include a long URL
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42. Twitter
Twitter automatically shorten URL in tweets in the form of
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43. Twitter for business
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44. Twitter for business
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45. Periscope
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