1. Information Technology for Management
Current Technologies
ERP
CRM
SCM

2. ERP
A business management system that integrates all facets of the business, including planning, manufacturing, sales, and marketing.
As the ERP methodology has become more popular, software applications have emerged to help business managers implement ERP in business activities such as inventory control, order tracking, customer service, finance and human resources

3. IT Bridges Information Gap
Logistics
Resource
Maintenance
Management
Human
Resource
Sales &
Distribution
Enterprise Resource
Planning System
Finance
Manufacturing
Materials
Management
Quality
Management
Strategic &
Operation Planning

4. An example: order fulfillment
Before ERP
Sales
Production
Logistics
Billing
Order
Problems:
Delays, lost orders, keying into different computer systems invites errors

5. An example: order fulfillment
With ERP
Data
Finance
Analysis
Service
Manu-
facturing
Sales E
Inventory
Human R
& Supply
Resources P 4

6. Market Share Of ERP Providers

7. CRM Customer Relationship Management
Gain more control in interaction with customers
Manage expectations better
Understand what customers really want
Provide products that better serve customers
Increase trust
Competitive advantage

8. Customer Lifecycle Care

9. The Benefits of Customer Relationship Management
In addition to LTV of the customer, likelihood to recommend is another important benefit of CRM.
Retention
Lift/upsell
Acquisition
Likelihood to
Recommend
Total
Perceived
Value

10. SCM
Materials are any commodities used directly or indirectly in producing a product or service.
Raw materials, component parts, assemblies, and supplies
A supply chain is the way materials flow through different organizations from the raw material supplier to the finished goods consumer
Supply chain management (SCM) is the process of planning, implementing, and controlling the operations of the supply chain with the purpose to satisfy customer requirements as efficiently as possible.

11. The Supply Chain with Technology
Supplier
Inventory
Distributor
Manufacturer
Customer
Market research data
scheduling information
Engineering and design data
Order flow and cash flow
Ideas and design to satisfy end customer
Material flow
Credit flow
CRM
This slide might be used to make the point about the various “flows” - material, information, money.
B2C
JIT
ERP
B2B