1. Persuasive Appeals & Reasonings
(Otherwise known as: PROPAGANDA)
PROPAGANDA: techniques used to influence opinions, emotions, attitudes or behavior.

3. What is persuasion? Generally an appeal to emotion, not intellect.
An attempt to change your behavior
It attempts to “guide your choice”

4. Who uses propaganda? You and I!!! Military Media Advertisers
Politicians
You and I!!!

5. Propaganda Techniques
Bandwagon Technique
Testimonial
Loaded Word
Name calling or stereotyping
Snob Appeal
Transfer

6. Bandwagon Technique
Everyone is doing it! You should too!!!

7. Testimonial
Testimonials are quotations or endorsements which connect a famous or respectable person with a product or item.

8. Loaded Word
Use “loaded” words like . . .
new
improved
best

9. Name Calling or stereotyping

10. Snob Appeal
The ultimate driving machine
Makes insinuation that this product is better than others.
People 0r Products who feel that they are better or smarter than people who disagree with them. .
Lexus sports car

11. Transfer -Feelings (good or bad) are transferred to something else.
Transfer tries to make you view something in the same way as they view something else.
In the Kerry vs. Bush campaign, an internet circulated showing similar physical characteristics between John Kerry and a Frankenstein monster.
                   

12. Persuasive Reasoning
4 Examples

13. False Reasoning
1. OVERGENERALIZATION-A statement so broad, it cannot be true. Some words include: all, none, everyone, any, anyone 2. UNSUPPORTED INFERENCE-A guess that is not supported by the info available.

14. False Reasoning
3. EITHER OR THINKING-There are only 2 possible solutions to a problem. Most situations have many solutions.
4. CIRCULAR REASONING-Repeating a statement by just using different words. No solid facts or reasons.