1. Supplier Publicity Guidelines for SCQI, PQS and Achievement Winners
SCQI Program
(For release to suppliers with a signed NDA on file)

2. Notices Copyright © 2017, Intel Corporation. All rights reserved.
Intel and the Intel logo are trademarks of Intel Corporation in the U.S. and other countries.
Other names and brands may be claimed as the property of others
Intel may make changes to the programs described herein at any time, without notice and the information here is subject to change without notice.
Intel Confidential

3. Table of Contents SCQI Program Supplier Publicity Guidelines
General Guidelines/Requirements
Restrictions
Specific Award Level Benefits and Restrictions
Award Level Benefits
Supplier Continuous Quality Improvement (SCQI)
Preferred Quality Supplier (PQS)
Supplier Achievement Award (SAA)
SCQI Approval Flow
Requests/Questions
Intel Confidential

4. SCQI Program Supplier Publicity Guidelines General Guidelines/Requirements
Intel’s intent is to have the SCQI, PQS and Achievement awards highly publicized while ensuring the content relates only to the winning of the award and the circumstances allowing it to occur. SCQI, PQS and Achievement winners may internally disclose the fact they have won an award using any form of internal publication so long as this disclosure/information remains within their company until after Intel’s announcement March 7, No supplier has Intel’s permission to release any information pertaining to any award win or recognition outside of the Non-disclosure Agreement (NDA), Supplier Publicity & Confidentiality Program (SPCP) or these published guidelines.
Intel Confidential

5. SCQI Program Supplier Publicity Guidelines Restrictions
SCQI, PQS and Achievement award winners may not release any information externally prior to Intel’s press release and/or advertising media.
After Intel’s Newsbyte release on March 7, 2018:
When asked by the news media or other customers, suppliers may only acknowledge their award win and discuss their quality performance and accomplishments leading to their award.
Suppliers may not reference details of the business relationship or the specific good or service that they are supplying to Intel. It is never permitted for a supplier to disclose what they are selling to Intel, volumes, prices, etc. All information regarding the details of the business relationship is considered confidential.
Intel Confidential

6. Specific Award Level Benefits and Restrictions
Supplier Continuous Quality Improvement (SCQI) Award Preferred Quality Supplier (PQS) Award Achievement Award
Intel Confidential

7. SCQI Program –Award Level Benefits
Guideline
SCQI
PQS
Achievement
Recognition
SCQI award trophy
Marketing assets for external recognition1
Intel Newsbyte
Intel executive quote for supplier use
Website graphic & language for supplier use
Social language for suppliers’ Facebook, LinkedIn or Twitter
Recognition event with Intel Executives at Supplier event
Peer recognition at Supplier event
External display of trophy
Trophy image use2
Formal event photos2
PQS award trophy
Recognition event with Intel Executives at Supplier Day event
Achievement award trophy
Peer recognition at Supplier event
Recognition period
* Some restrictions/ guidelines apply
Supplier can advertise* their winning SCQI award for three consecutive years, provided supplier maintains at least PQS level performance
Supplier can advertise* their award win for one year using Intel materials
Supplier can advertise* their award win for one year using Intel materials
1 Usage guidelines outlined on the asset site
2 Intel provided
Note: any usage of Facebook, Twitter or similar internet portals are subject to the terms of use set forth by respective owners. Revert to slides 8-10 for specific guidelines.
Intel Confidential

8. SCQI Award Win Recognition Type Method Approval/Restrictions
Marketing assets issued by Intel
SCQI winners may advertise their win using the assets provided to the winning supplier. Usage guidelines identify and outline use per each asset. Electronic assets may be used on Facebook, Twitter, LinkedIn
Approval not required within usage guidelines
Additional Advertising
SCQI winners may externally advertise their win using their own advertising assets with Intel approval.
Approval required
Intel Award Newsbyte
Newsbyte issued by Intel. Suppliers may link freely to the newsbyte from their website to Intel’s website; no other use of the newsbyte is allowed.
Not allowed for reuse, must always link to Intel site
Intel Executive Quote
Intel will provide an approved, executive quote that can be used by the winning supplier. SCQI supplier can use on websites or in other approved marketing collateral, i.e. Facebook, Twitter, LinkedIn, marketing literature and newspapers at it’s discretion. Reuse of the Executive Quote in an earnings release or stockholder report is allowed but requires Intel approval.
Companies can also create Facebook or LinkedIn posts using the copy provided by Intel, customized with their name.
Earnings Release/ Stockholder report
– approval required
Webpage/Facebook/Twitter/LinkedIn Post Language
For use on supplier websites, informal s to supplier press contacts, and non-character limited social media posts. Other acceptable media for these pages are photos from the awards event, and awards graphics supplied by Intel. Template provided to create generic supplier press release. The hashtag for any who wish to use it is #IntelSCQI
Approval not required
Trophy
SCQI winners may display their trophy outside of their site(s)
Allowed externally
Intel Provided Trophy Image
SCQI winners may display the SCQI trophy image on supplier controlled internet and intranet sites (including Facebook and Twitter) and/or annual report. Year of the award must accompany image.
Formal Event Photos
Award photos, provided by Intel may be used on supplier controlled internet and intranet sites (including Facebook, LinkedIn and Twitter) and/or annual report with credit given to the photographer, Chip Holley Productions.
8 and 9 old and 8 and 9 new
Page summary page 10 executive summary for bob and Jackie
Low touch and a broad license to use the media
Newsbyte: resides on Intel site: cannot republish cannot take text off our website and inserting rather link
Intel Confidential

9. PQS Award Win Recognition Type Method Approval/Restrictions
Marketing assets issued by Intel
PQS winners may advertise their win using assets provided to the winning supplier Press Relations contact. Usage guidelines identify and outline use per each asset. Electronic assets may be used on Facebook and Twitter.
Approval not required within usage guidelines
Intel Newsbyte
Newsbyte issued by Intel. Suppliers may use freely by using the link to the Newsbyte from their website to Intel’s website; no other use of this newsbyte is allowed.
Not allowed for reuse, must always link to the Intel website.
Intel Executive Quote
Intel will provide an approved, Executive quote that can be used by the winning supplier. PQS supplier can use on digital media: Facebook and LinkedIn, marketing literature and newspapers at it’s discretion. Reuse of the Executive Quote in an earnings release or stockholder report is allowed but requires Intel approval. Companies can also create Facebook or LinkedIn posts using the copy provided by Intel, customized with their name and should not modify the text provided by Intel except to add their name where indicated
Earnings Release/ Stockholder report
– approval required.
Website/Facebook/Twitter/LinkedIn Post Language
For use on supplier websites, informal s to supplier press contacts, and non-character limited social media posts including awards graphics supplied by Intel. Template provided to create generic supplier press release. The hashtag for any who wish to use it is #IntelSCQI
Approval not required
Trophy
PQS winners may only display their trophy inside their site(s).
Not allowed externally
Award Badges
Permitted graphics are awards badges provided by Intel.
Intel Provided Trophy Image
PQS winners may display the PQS trophy image on supplier controlled internet and intranet sites (including Website/Facebook/Twitter/LinkedIn and/or annual report. Year of the award must accompany image.
Formal Event Photos
Award photos, provided by Intel may be used internally with credit give to the photographer, Chip Holley Productions. No reuse on Facebook/Twitter or LinkedIn is allowed
Intel Confidential

10. Achievement Award Win Recognition Type Method Approval/Restrictions
Intel Press Release/ Business Wire
Press release issued by Intel. Suppliers may reference their win on supplier controlled internet and intranet sites (including Facebook and Twitter) and/or annual report. The following verbiage must be used to reference the win that would point/ link* to Intel’s press release; no other use of this press release is allowed.
Approved verbiage:
Recognized by Intel as a 2017 Achievement Award winner for __________. (specific achievement as defined by the SCQI Program office here).
Not allowed for reuse
Trophy
Achievement winners may only display their trophy inside their site(s).
Not allowed externally
Intel Confidential

11. SCQI Program – Approval Flow
Approvals are needed for:
Advertising externally (SCQI only)*
Intel requests that advertising remain in good taste and is appropriate to an award win of this nature.
Executive Quote for reuse for Earnings Release (SCQI and PQS only)
*In cases where a supplier wants to disclose Intel’s name or use brand, a waiver is required. In some cases, additional requests need to be made to Corporate Brand ID. Please work with your Intel contact to start the waiver process if applicable.
Approval is coordinated by the SCQI Program Office
send requests to: or
Expect 3-5 working days for final approval.
The waiver must be submitted by the supplier’s Intel contact.
Intel Confidential

12. Requests/Questions
If there are additional requests or questions not covered in the publicity guidelines, please send an to the SCQI Program Office:
Intel Confidential

13. Intel Confidential