1. Theories of Social Influence:
EQ: What are the theories of Social Influence and how do they explain behavior?

2. I. Conformity:
Changing one’s behavior or beliefs to match those of others, generally as a result of real or imagined group pressure
EX:
-Peers
-Religion
-Norms

3. II. Compliance:
Adjusting one’s behavior due to an explicit or implicit request
EX:
-your friend asks you to come their house by 7. You show up at 6:58.

4. III. Obedience:
Changing one’s behavior in response to a demand from an authority figure
EX:
-Mr. Creech says, “Bring your textbook or you will get a detention Jive Turkeys!!!”

5. IV. Minority Influence:
When the members of a numerical minority in a group alter the view of the majority
EX:
-Civil Rights Movement
-12 Angry Men

6. V. Cost-Reward Theory of Arousal:
A theory attributing people’s helping behavior to their efforts to reduce the unpleasant arousal they feel in the face of someone’s need or suffering.
EX:
-I feed that homeless guy because I feel guilty of my own status

7. VI. Bystander Effect:
A phenomenon in which the chances the someone will help in an emergency decrease as the number of people present increases
There are exceptions to this rule

8. VII. Empathy Altruism Theory:
A theory suggesting that people help each other people because they are empathetic to their needs
EX: I see a homeless person and I feed them because they need help