1. MKT 438 Education for Service-- tutorialrank.com

2. MKT 438 Entire Course For more course tutorials visit www.tutorialrank.com MKT 438 Week 1 Individual Assignment Defining Public Relation Paper (2 Papers) MKT 438 Week 1 DQ 1 MKT 438 Week 1 DQ 2 MKT 438 Week 1 DQ 3 MKT 438 Week 2 Individual Assignment Public Relations Case Study (BP) (2 Papers)

3. MKT 438 Education for Service-- tutorialrank.com MKT 438 Final Exam Guide (UOP Course) For more course tutorials visit www.tutorialrank.com Complete the Final Examination. 1. The objective of public relations is to sell: 2. The R-A-C-E approach to defining public relations includes the following components: 3. The job of public relations professional is very much that of an “interpreter,” where he interprets: 4. Which of the following trends contributed to the evolution of

4. MKT 438 Education for Service-- tutorialrank.com MKT 438 Final Exam Guide (UOP Course) For more course tutorials visit www.tutorialrank.com Tutorial Purchased: 6 Times, Rating: A Complete the Final Examination. 1. The objective of public relations is to sell: 2. The R-A-C-E approach to defining public relations includes the following components: 3. The job of public relations professional is very much that of an “interpreter,” where he interprets:

5. MKT 438 Education for Service-- tutorialrank.com MKT 438 Week 1 DQ 1 (UOP Course) For more course tutorials visit www.tutorialrank.com Should a company be concerned with public opinion? Why or why not?

6. MKT 438 Education for Service-- tutorialrank.com MKT 438 Week 1 DQ 1 (UOP Course) For more course tutorials visit www.tutorialrank.com Tutorial Purchased: 1 Times, Rating: A Should a company be concerned with public opinion? Why or why not?

7. MKT 438 Education for Service-- tutorialrank.com MKT 438 Week 1 DQ 2 (UOP Course) For more course tutorials visit www.tutorialrank.com Which PR communication tool do you feel is the most effective? Why?

8. MKT 438 Education for Service-- tutorialrank.com MKT 438 Week 1 DQ 2 (UOP Course) For more course tutorials visit www.tutorialrank.com Tutorial Purchased: 2 Times, Rating: B+ Which PR communication tool do you feel is the most effective? Why?

9. MKT 438 Education for Service-- tutorialrank.com MKT 438 Week 1 DQ 3 (UOP Course) For more course tutorials visit www.tutorialrank.com What role does PR play in your organization? Explain your answer.

10. MKT 438 Education for Service-- tutorialrank.com MKT 438 Week 1 DQ 3 (UOP Course) For more course tutorials visit www.tutorialrank.com Tutorial Purchased: 0 Times, Rating: No rating What role does PR play in your organization? Explain your answer.

11. MKT 438 Education for Service-- tutorialrank.com MKT 438 Week 1 Individual Assignment Defining Public Relation Paper (2 Papers) For more course tutorials visit www.tutorialrank.com Resources: University Library, Internet Write a 700- to 1,050-word paper in which you define PR. Include in your paper: Explain your personal definition of PR and definitions from three

12. MKT 438 Education for Service-- tutorialrank.com MKT 438 Week 1 Individual Assignment Defining Public Relation Paper (UOP Course) For more course tutorials visit www.tutorialrank.com Tutorial Purchased: 3 Times, Rating: A+ Resources: University Library, Internet Write a 700- to 1,050-word paper in which you define PR. Include in your paper: Explain your personal definition of PR and definitions from three different sources, such as the Public Relations Society of America, textbooks, and so forth.

13. MKT 438 Education for Service-- tutorialrank.com MKT 438 Week 2 DQ 1 (UOP Course) For more course tutorials visit www.tutorialrank.com What are some positive and negative aspects of publicity?

14. MKT 438 Education for Service-- tutorialrank.com MKT 438 Week 2 DQ 1 (UOP Course) For more course tutorials visit www.tutorialrank.com Tutorial Purchased: 1 Times, Rating: A What are some positive and negative aspects of publicity?

15. MKT 438 Education for Service-- tutorialrank.com MKT 438 Week 2 DQ 2 (UOP Course) For more course tutorials visit www.tutorialrank.com At what stage of the PR campaign should evaluation occur? Explain your answer. What are three types of evaluation techniques used in PR? What are examples of each?

16. MKT 438 Education for Service-- tutorialrank.com MKT 438 Week 2 DQ 2 (UOP Course) For more course tutorials visit www.tutorialrank.com Tutorial Purchased: 1 Times, Rating: A At what stage of the PR campaign should evaluation occur? Explain your answer. What are three types of evaluation techniques used in PR? What are examples of each?

17. MKT 438 Education for Service-- tutorialrank.com MKT 438 Week 2 DQ 3 (UOP Course) For more course tutorials visit www.tutorialrank.com How would PR research impact a PR team? Give an example.

18. MKT 438 Education for Service-- tutorialrank.com MKT 438 Week 2 DQ 3 (UOP Course) For more course tutorials visit www.tutorialrank.com Tutorial Purchased: 2 Times, Rating: A+ How would PR research impact a PR team? Give an example.

19. MKT 438 Education for Service-- tutorialrank.com MKT 438 Week 2 Individual Assignment Public Relations Case Study (BP) (2 Papers) For more course tutorials visit www.tutorialrank.com MKT 438 WEEK 2 Public Relations Case Study MKT 438 WEEK 2 Public Relations Case Study Resource: The Practice of Public Relations textbook, University Library, Internet After reading the case study: BP’s Loose Lips Sink Credibility Ship (Chapter 1), please answer the following questions in a Word document.

20. MKT 438 Education for Service-- tutorialrank.com MKT 438 Week 2 Team Assignment Part I Public Relations Campaign (Delta Airlines) For more course tutorials visit www.tutorialrank.com Part I: Public Relations Campaign MKT 438 WEEK 2 Resources: The Practice of Public Relations textbook, University Library, Internet. Select a PR scenario from the following list: An organization wants to position itself as a leader in embracing diversity in t

21. MKT 438 Education for Service-- tutorialrank.com MKT 438 Week 2 Team Assignment Public Relations Campaign Overview Paper (UOP Course) For more course tutorials visit www.tutorialrank.com Tutorial Purchased: 4 Times, Rating: B+ Resources: University Library, Internet, and the Virtual Organizations can be found on the student website at Select a PR scenario from the following list: An organization is planning to introduce a new product or

22. MKT 438 Education for Service-- tutorialrank.com MKT 438 Week 3 DQ 1 (UOP Course) For more course tutorials visit www.tutorialrank.com What PR tools are critical in building long-term relationships an organization's publics? What are the advantages and disadvantages of these tools?

23. MKT 438 Education for Service-- tutorialrank.com MKT 438 Week 3 DQ 1 (UOP Course) For more course tutorials visit www.tutorialrank.com Tutorial Purchased: 2 Times, Rating: A+ What PR tools are critical in building long-term relationships an organization's publics? What are the advantages and disadvantages of these tools?

24. MKT 438 Education for Service-- tutorialrank.com MKT 438 Week 3 DQ 2 (UOP Course) For more course tutorials visit www.tutorialrank.com What is your organization's relationship with the local, regional, national, and global media? How does it impact your organization's PR coverage?

25. MKT 438 Education for Service-- tutorialrank.com MKT 438 Week 3 DQ 2 (UOP Course) For more course tutorials visit www.tutorialrank.com Tutorial Purchased: 1 Times, Rating: A What is your organization's relationship with the local, regional, national, and global media? How does it impact your organization's PR coverage?

26. MKT 438 Education for Service-- tutorialrank.com MKT 438 Week 3 DQ 3 (UOP Course) For more course tutorials visit www.tutorialrank.com How critical is the internal communications process in PR? Explain.

27. MKT 438 Education for Service-- tutorialrank.com MKT 438 Week 3 DQ 3 (UOP Course) For more course tutorials visit www.tutorialrank.com Tutorial Purchased: 1 Times, Rating: A How critical is the internal communications process in PR? Explain.

28. MKT 438 Education for Service-- tutorialrank.com MKT 438 Week 3 Individual Assignment Functions of Public Relation Paper (UOP Course) For more course tutorials visit www.tutorialrank.com Tutorial Purchased: 3 Times, Rating: A+ Resources: University Library, Internet Select an organization with which you are familiar, and identify an issue within that organization that would have both organizational and societal implications. Write a 1,050- to 1,400-word paper in which you complete the

29. MKT 438 Education for Service-- tutorialrank.com MKT 438 Week 3 Individual Assignment Organizational and Societal Functions of Public Relations Paper (2 Papers) For more course tutorials visit www.tutorialrank.com MKT 438 WEEK 3 Organizational and Societal Functions of Public Relations Paper Resources: The Practice of Public Relations textbook, University Library, Internet

30. MKT 438 Education for Service-- tutorialrank.com MKT 438 Week 3 Team Assignment Part II Public Relations Campaign Resources (Delta Airlines) For more course tutorials visit www.tutorialrank.com MKT 438 WEEK 3 Part II: Public Relations Campaign Resources: The Practice of Public Relations, textbook, University Library, Internet Write a 700- to 1,050-word paper in which you recommend strategies to build media relations and generate publicity for the organization selected in Learning Team Meeting One. Address the following in your Strategy Paper:

31. MKT 438 Education for Service-- tutorialrank.com MKT 438 Week 3 Team Assignment Public Relations Campaign Strategy Paper (UOP Course) For more course tutorials visit www.tutorialrank.com Tutorial Purchased: 9 Times, Rating: A Resources: University Library, Internet Write a 1,250- to 2,000-word paper in which you recommend strategies to build media relations and generate publicity for the organization selected in Learning Team Meeting One. Address the following in your Strategy Paper:

32. MKT 438 Education for Service-- tutorialrank.com MKT 438 Week 4 DQ 1 (UOP Course) For more course tutorials visit www.tutorialrank.com Why is it important to integrate anticipated crisis responses in an organization's proactive PR planning

33. MKT 438 Education for Service-- tutorialrank.com MKT 438 Week 4 DQ 1 (UOP Course) For more course tutorials visit www.tutorialrank.com Tutorial Purchased: 2 Times, Rating: A+ Why is it important to integrate anticipated crisis responses in an organization's proactive PR planning?

34. MKT 438 Education for Service-- tutorialrank.com MKT 438 Week 4 DQ 2 (UOP Course) For more course tutorials visit www.tutorialrank.com What potential effects can a crisis have on an organization? Explain your answer.

35. MKT 438 Education for Service-- tutorialrank.com MKT 438 Week 4 DQ 2 (UOP Course) For more course tutorials visit www.tutorialrank.com Tutorial Purchased: 2 Times, Rating: B+ What potential effects can a crisis have on an organization? Explain your answer.

36. MKT 438 Education for Service-- tutorialrank.com MKT 438 Week 4 DQ 3 (UOP Course) For more course tutorials visit www.tutorialrank.com Read the case on the Exxon Valdex. What do you see as the top PR problems from this case and what would you do differently if you were in the PR department?

37. MKT 438 Education for Service-- tutorialrank.com