1. Data Center Business Overview
Our commitment to the business
Data center strategy
Offer overview
Please send feedback and improvement ideas to the Data Center Science Center – Thank you!
Executive summary of this presentation:
Introduces Schneider Electric & APC by Schneider Electric. Provides general size and capability of the Schneider parent company and the APC by Schneider business unit. Shows how energy is key to the Schneider business strategy and an overview of the solutions. Insight into the APC capabilities regarding innovative data center strategy and “Efficient Enterprise” campaign.
To the presenter: The intent of this presentation is to leave the viewer with these takeaways…
We have a large solution catalog due to =S=
We can help you with your whole project
You can trust us
APC and =S= are going to be around for the long haul
We are the leader in technology and volume
We are big in your business
We are more than just a UPS company
Efficiency is our middle name
We have the best strategy

2. Schneider Electric: The global specialist in energy management
€18.3 billion sales in 2008 (+5.8% vs. 2007)
120,000 people in more than 100 countries
>200 factories around the world
R&D centres in 25 countries
4 core businesses:
Power Business
Generation and Distribution
IT Business
Infrastructure for Data Centres and Networks
Buildings Business
Automation, HVAC, Security
Process Business
Industrial and Factory Automation

3. Customer-focused experts leveraging teamwork to drive solutions
Worldwide teams of experts…
6,000 service experts
6,500 research and development experts
5,000 partners
Plus thousands of
Engineers
Technicians
Program managers
Support staff
…dedicated to resolving your issues in:
Energy and infrastructure
Industrial automation
Data centers and networks
Commercial buildings
Residential homes

4. You can find most of the Schneider portfolio in a typical data center today
Switchgear and power distribution
Building automation
Data center power, cooling, racks, and management
Energy management
Data center services

5. We supply data center infrastructure using the supply model that the customer requests
Solutions
Integrated set of systems and services that are more predictable and faster to deploy
New “pods” for existing data centers or whole new data centers of various sizes
The future of the market
Systems
Complex data center subsystems – switchgear, UPS, building automation, cooling systems
Standardized or engineered to your specification
Components
An extensive catalog of power, cooling, rack, control, and management products
Application engineering support
Standard products available through distribution.

6. We provide data center services to support projects and ongoing operations
Assessment services: Standardized assessments of power, cooling, availability, efficiency, high density, and scenario simulations
Project services: For small or big projects, standardized or customized services for design, installation, start-up, commissioning, project management, and training
Maintenance Services: On-site repair and preventative maintenance programs for power and cooling systems with 4 hour response in most locations.

7. Standardized, configurable
How we work with you
More like
buying a car
Consultatative
We work with customers directly in early project phases to develop data center solution concepts and specifications, based on IT requirements
Solutions are typically based on standardized modular designs
Small or large projects; new or retrofit
Bid-spec supplier
Customers engage architects and engineers
Our channel partners bid on component or subsystem specifications that are integrated by third parties
We provide best-in-class equipment as specified
Solutions tend to be unique, complex, and time-consuming
Standardized, configurable
Complex, unique
More like
building a house
We value both types of relationship and work to make our customers successful in either case

8. Why has Schneider made the data center a high priority?!
Existing customers have identified the data center as a priority requiring help and improvement
We are uniquely positioned to solve data center problems
We have more customers to learn from than any other infrastructure provider
We have worked 15 years to develop the science of data centers and have the technology and skills to solve the customer problems
We already offer nearly all the different parts used in the data center and are therefore in an ideal position to integrate them in ways to add maximum value

9. Customers are asking for help – we must respond
2008 IDC study Q:
What is the number one challenge your data center faces today?
Power and cooling
21.8% A:
Data centers account for what percent of all electricity being used? About 1-1.5%. That is a huge number when you think about it and is very similar to the power consumed by the worlds television sets.
Electric costs are now showing up as a major line item expense that companies must account for to really understand the profitability of their businesses. Many companies and business units want to minimize this expense because it is limiting the funds available to deploy new applications that can increase the success of the businesses or defend from competitive threats.
Leading to changing the way many companies think. Microsoft and Google are building some data centers in the areas with the lowest cost electricity. The newest mega data centers are actually being built in Iceland. Why Iceland – Geothermal energy, which is extremely low cost.
Microsoft and Google are now building mega data centers in Iowa. Iowa is emerging as a center of cloud computing A handful of factors that make Iowa an attractive place for data centers: it's "safe and quiet," centrally located, and has an educated workforce, he says. There's also "relatively inexpensive" electricity, a surprisingly high percentage of which (8%) is wind generated. It turns out that, in addition to plentiful land and affordable electricity, the Hawkeye state gives hefty tax breaks. It's worth noting that Google's Iowa data center is located on a 55-acre site near Lake Manawa. In addition, Google has purchased 130 acres nearby and another 1,000 acres south of Council Bluffs. Google hasn't said how it plans to use those 1,000 acres. My guess is that it will build a wind farm there
Google – has stated in a white paper that the possibility for power consumption spiraling out of control could not only effect the affordability of computers but the overall health of the planet

10. Data center planning and operation is under increasing pressures
Increasing availability expectations
Rapid changes in IT technology
Uncertain
long-term plans for capacity or density
Energy and service cost control pressure
High density blade server power/heat
Data
Dynamic power variation
Center
Regulatory requirements
Server consolidation
In response, we are working to change the way the world designs, installs, operates, manages, and maintains data centers

11. What actions is Schneider taking in the data center market?
Consolidation of complimentary market suppliers to add to the existing Schneider power and automation portfolio to develop more complete and integrated solutions; examples include:
APC
MGE
Square D
Pelco (video surveillance)
TAC
Power Measurement Inc. (PMI)
Coordination of product development across historically disconnected businesses to optimize data center solutions
Building management
Power distribution
IT whitespace racks, power, and cooling equipment
Security
Power management

12. Our vision for the data center business is simple
Schneider Electric will dramatically simplify the process of designing, deploying and operating the world's most predictable, dense and efficient data centers
The best way to achieve our vision is to provide integrated, standardized, modular, scalable, data center solutions

13. What we’ve learned from our customers:
More efficient
More reliable
Higher density
More predicable
More cost effective
More understandable
Simpler experience
We can’t get this:
… by just making better COMPONENTS:
(UPS, switchgear, controls, air conditioners, power distribution, etc)
These improvements require standardization, integration of solutions, and an improved planning process

14. Our approach to the problem
Focus on the improvement of the system, not the components
Standardization & Modularity are the key to improving the availability and agility of data center infrastructure while reducing total cost
The data center project process is just as important as the equipment, and must be simplified
Which brings us to the current challenge of modular vs monolithic architecture: APC’s disruptive approach to NCPI.
It sounds good but how do we measure the business value achieved?
Acquiring a data center will become more like buying a car and less like building a house

15. Typical Top Priorities
Customers typically classify data centers differently, with different priorities
Data Center Type
Typical Top Priorities
Other Typical Goals
Enterprise
Availability
Flexibility
Efficiency
Co-Location
Scalability
Standardization
Cloud Computing
Massive Power Levels
High Density
Supercomputing
There is not a single approach to data center design that is best; standardization must recognize the different types

16. The goals of our strategy for the data center
Eliminate
Oversizing
Component-level specification process
Unusable capacity
Rework
Surprises
Raise
Efficiency, power density
Deployment speed
Predictability (of availability, capacity, density)
Aesthetics
Reduce
# of decisions / complexity
# of providers (equipment, service)
Operating costs
One-time engineering
On-site fabrication
Maintenance
Human error
Create
One-stop shop for physical infrastructure solutions
Standardized reference designs
Solution-level performance specifications
Simple specification method
Automated selection & design tools

17. Our data center strategy is supported by innovative technology
Real-time capacity management of cooling and power
Predictable high-density modular cooling solutions
Standardized process for concept-specification-design-deployment
Standardized specifications for data center design
Human factors and mistake-proofing engineered at the system level
Automated tools for data center design
Design-for-environment in products and processes
Specialized professional services focused on density, capacity, availability, and efficiency assessment and planning

18. Standardization improves outcomes
STANDARDIZE
Modularize
Pre-test systems in the factory
Hot-swappable components
Pluggable power-cooling- rack subsystems
Out-of-the-box management & diagnostics
To Minimize …
One-time engineering
Unique training requirements
On-site assembly
On-site testing
Custom programming
These example system-level improvements reduce human error, reduce cycle time, and improve efficiency

19. The benefit of our solutions today
30% reduction in data center power consumption*, when compared with traditional designs
Traditional PUE of 1.75 down to 1.22 or better
Via row cooling, hi-E power system, VFD drives, and rightsizing
Sustained predictable power densities of over 20kW per rack**, with no loss of efficiency
50% or more reductions in whitespace plumbing and wiring work
Ability to create pods of high density and/or high redundancy
Simplified data center layout and planning process
Ability to manage capacity of cooling, power, and rack space down to the rack level***
*126
White papers
**130
***150

20. Solving data center problems requires collaboration
Key industry groups Development of industry standards
IT partners Collaborative development of solutions
Regulators Advising on emerging environmental and safety standards

21. Schneider Electric has a comprehensive offer in the data center
Racks
Assessment
services
Maintenance services
Project management
services
Critical power
distribution
Installation
services
Computer room air conditioners
User training
services
Genset
Automatic transfer switch
Data center power & cooling capacity management
Static transfer switch
UPS
Energy management
Power metering
Switchgear
Building management

22. A sample of our products, software, and services that work together to make data centers better
Real-time power metering
Modular whitespace
Ultra-high efficiency modular UPS
InRow™
Cooling
Assessment Services
Data center design tools
Data center management tools
Modular row-based power distribution

23. Recognized by industry experts
“By advancing the progress of data center solutions in efficiency, design and scalability, while continuing to exceed the latest application requirements, they are a true leader and a worthy recipient of the 2007 Frost & Sullivan Data Center Solutions Company of the Year Award.”

24. Business overview Summary
Schneider has the broadest offer in the data center
From power to cooling to racks to security to management, Schneider has the broadest offer focused on the data center.
Schneider has the right strategy
Standardized, modular, scalable, manageable solutions are the future of data centers according to all industry analysts. Schneider introduced most of these concepts to the industry and leads in bringing next generation data center infrastructure to the market.
Schneider is committed to the data center business
No other company in the industry has invested more in the data center infrastructure business from a capital or R&D standpoint