1. SOI Asia Business Plan Contest 2014 writing format (version 1
SOI Asia Business Plan Contest writing format (version 1.4) This format is prepared for you to smoothly start business plan writing. Business plan is completed with answering to all questions distributed in this format. 1

2. 1.Title of Business Plan : 2. Company Name :
S/No
Name
University
Faculty/Year 1. 2. 3. 4. 5. 2

3. Part I) For Entrepreneur - Preliminary Entrepreneur Essentials
Firstly, please answer to the following ‘essential’ questions to describe why you need to develop new business, aiming to transfer your technology out of university and benefit to people
Key Question
Answer
3.Vision/Mission Statement Please describe vision and mission that can lead your business to a successful start and a sustainable growth. 3

4. Part I) For Entrepreneur - Preliminary Entrepreneur Essentials
Firstly, please answer to the following ‘essential’ questions to describe why you need to develop new business, aiming to transfer your technology out of university and benefit to people
Key Question
Answer
4.Origin of the business
– Please describe how your business plan is related to research/education of your university and related research institute 4

5. Part I) For Entrepreneur - Preliminary Entrepreneur Essentials
Firstly, please answer to the following ‘essential’ questions to describe why you need to develop new business, aiming to transfer your technology out of university and benefit to people
Key Question
Answer
5.Management team
– Please list management team, a) their role and purpose e.g. CEO, CTO, and COO,
b) with a business or a research biography filled with experience or tangible accomplishment
c) Why and how they are selected as members of organisation 5

6. Part II) For Business Model - Your product, Envisaged Target Market, and Marketing Metho
Following questions aim to clarify your business model. Sophisticated Business Model would support for your technology to be accepted into society. Where your technology would penetrate, and What strength your technology would have is essential.
Key Question
Answer
6.Statement on the Novelty
-Please describe the creativeness and the uniqueness of your business, i.e., how your business may a leader in innovation and bring in breakthrough to the society. 6

7. Part II) Business Model - Your product, Envisaged Target Market, and Marketing Metho
Following questions aim to clarify your business model. Sophisticated Business Model would support for your technology to be accepted into society. Where your technology would penetrate, and What strength your technology would have is essential.
Key Question
Answer
7.Statement on Competitive Advantages
- Please describe how your competitive advantage (such as unique advantage in technology) can be maintained for a substantial period of time. 7

8. Part II) Business Model
- Your product, Envisaged Target Market, and Marketing Metho
Following questions aim to clarify your business model. Sophisticated Business Model would support for your technology to be accepted into society. Where your technology would penetrate, and What strength your technology would have is essential.
Key Question
Answer
8.Statement on Market
– Please describe your envisaged markets as follows:
Geographic Areas
Country, region, territory, etc. Please specify clear geographic areas for marketing
Target Market Size
Please indicate its prospective volume with available indicators. In addition, it is convenient if you could sum up revenues of all (or major) players in the market
Target Market Position (e.g. market share)
Please articulate your targeting market. 8

9. Part II) For Business Model - Your product, Envisaged Target Market, and Marketing Metho
Following questions aim to clarify your business model. Sophisticated Business Model would support for your technology to be accepted into society. Where your technology would penetrate, and What strength your technology would have is essential.
Key Question
Answer
9.Statement on Marketing Method
- Please describe the marketing/sales strategy including distribution process of the service/product to the market. 9

10. Part II) For Business Model - Your product, Envisaged Target Market, and Marketing Method
Following questions aim to clarify your business model. Sophisticated Business Model would support for your technology to be accepted into society. Where your technology would penetrate, and What strength your technology would have is essential.
Key Question
Answer
10.Roadmap and Milestones
– Please list up all phases to grow the business by its goal. 10

11. Part III) Financial Plan - Basic Financial Planning – why you needs equity infusion
Following questions aim to articulate the investment required for your business and an adequate reasoning to inject the cash requested. Please answer to each question briefly, and also complete the next slide
Key Question
Answer
11.Statement on the Necessary Funding and the Objective of the Fund
- Please describe how much capital do you need to launch your business, and what is your plan to use the funding for. 11

12. Part III) Financial Plan -Basic Financial Planning – Projection Table
Please simply describe your initial financial projection based on your understanding of the target market, manufacturing cost, distribution cost, and marketing cost.
Note: Double Click to Open the Excel Worksheet 12

13. Part III) Financial Plan - Basic Financial Planning – Projection Table
Please simply describe your initial financial projection based on your understanding of the target market, manufacturing cost, distribution cost, and marketing cost.
Note: Double Click to Open the Excel Worksheet 13

14. Part IV) Internal Capability - Statement on your ability to action the business process, with the relevant competencies, incubation needs and resources configuration (for 18 months)
Please describe the expected 18-month of actionable business process and incubation needs from internal or external environment.
Key Question
Answer
14.Statement on ability to action business process, with incubation support needed for 18 months
Please describe the two business processes for next 18 months
i) product development
ii) market research and testing
b) Please specific and describe the incubation needs from internal (eg: home university) or external environment (eg: SOI Asia, government, external partners etc) 14

15. Part IV) Internal Capability
14.Statement on ability to action 18-month of business process, and incubation support needed (Template)
Timeline
Goal
Activity
Unique resource needed
Supported needed from University
Supported needed
from SOI Asia or external organsiation
18 Months
Oct-Dec
Eg:
I) Market research and testing process
a) Collection of information to design of Information system process for hospital
Need successful
Case reference
To interview Info system officer from local University hospital
To interview Netmedics, Contest winner 2012 as case reference
Jan-Mar
I) Market research process
a) To collect data of users needs
Need sample of 20 users
To Interview 20 local users
To interview 20 Japanese users
Apr-June
II) Product Development process
Creating
advisory panel
for product Dev
Internal and External advisor
Seek evaluation by Professional on Information system Design from home university
Seek evaluation by Professional on Information system Design from Japan
July-Sep

16. Part IV) Internal Capability - Statement on your ability to action business process, with the relevant competencies, incubation need and resources configuration (for 18 months)
Please describe the key competencies of management that are relevant for the actionable business process for next 18 months
Question
Answer
15.Statement on ability of Task and current competencies
a) Please describe the key competencies based on past experience, achievement that are relevant for the action of the business process
(eg: 1st prize in application design in order to create application business)
(eg 2: Internship in new business development for medical company in order to create medical related business plan) 16

17. Part IV) Internal Capability - Statement on your ability to action business process, with the relevant competencies, incubation need and resources configuration (for 18 months)
15.Statement on ability of Task and current competencies (Template)
Business process
Task
Personnel
Skills
(unique, relevant, competitive)
Track records
( accreditable, valuable, uncopyable experience
and the effects)
Eg:
I) Product Development process
To design information system for hospital
Mr A
(engineer student)
Skills in Creation of Information system
Has created prototype of information system software and implemented in for University. Prototype as been used as class materials
Creating Educational software application for internship in ABC company. Application has been used for 2 years till now.
Mr B
Medical industry related programming skills
Has created new information system for university hospital . System has been adopted by Hospital for 1 year and reduce cost by USD 1000
II) Market research and Testing process
To confirm used needs of at least 50 patient customers formedical device
Mr C and Mr D
(medical student)
Interview and data collection skills
Has database of 100 wheel chair handicapped users from previous research

18. Part IV) Internal Capability - Statement on your ability to action business process, with the relevant competencies, incubation need and resources configuration (for 18 months)
Please describe key valuable resources, and describe the origin, accessibility, configuration to create the actionable business process
Key Question
Answer
16. Statement on ability to create resource configuration for business process
Please describe key resources, the resource origin, duration of resource accessibility, change in resource usage needed for actionable business process 18

19. Part IV) Internal Capability - Statement on your ability to action business process, with the relevant competencies, incubation need and resources configuration (for 18 months)
16. Statement on ability to create resource configuration for business process (template)
Business Process
Origin of Resource
Value of resource
Duration of Resource Accessibility
Change in resource
Internal (eg University)
or External resources
(Soi Asia, Government,
Private sector)
(Rare, Valuable, uncopyable, first ent)
Period
Existing purpose
New purpose
Eg:
I) Product Development process :
a) Core Prototype
Existing prototype accessible from seniors students
Restricted only for students in same lab.
Product had completed initiate testing stage.
Accessible for next 12 months (Jan-Dec 2015)
Existing prototype is created for graduation purpose.
It is left unused.
To be used for further hospital
II) Process:
Market research and Testing:
a) Data collection of medical patients
40 medical patients for user needs survey
from home and overseas universities
Confidential and original data
Accessible and validity of data for up to 18 months and beyond
No Data
To be used for designing the information system as business plan