2. Azimuth, LLC: Background Research
The marketplace will continue to grow over the next decade as companies streamline HR and need end-to-end cost effective staffing solutions. Costs associated with placement are an important factor, but the cost for a bad hire far exceed temp to hire or direct hire outsourced solutions. For the modern-day business to grow there is a need for a strong, reliable staffing partner. Azimuth is in a crowded local space, but provide all the necessary tools to compete.
Competitive Landscape
City Staffing
Modern web presence provides clear concise language.
Theme – Looking for work / Looking for Talent
City Staffing provides a full resource to create powerful employment matches.
Utilizes strong onsite testimonials and highlight local award recognition.
Provide clear CTA -Place Job Order
The Hire Company
Clear upfront messaging - Find Work|Find People
Theme – Ease of use – Our expertise will exceed your expectations
Provides a Guarantee for placement fees (based on Temp or Permanent Placement)
Robert Half (Office Team)
Huge presence, tons of relevant content including resources for both candidates and clients.
Theme - Find the Right People, Right Now
Full solutions for all types of industries, longevity and ease of use messaging are strong throughout site.
Excellent job of CTA throughout site - Firm provides a focus on content for ýour needs and then taps into the Robert Half solutions.

3. Email Campaign Overview

4. Email Concept Overview
#1 Concept- Brand Introduction Digital Flyer
“Azimuth has a new approach to staffing.”
Format - Short flyer driving brand awareness and provide CTA (Lead form)
General Structure:
Who we are
What we do
Interested in learning more? [CTA]
#2 Concept – “Let Us Handle This” Digital Postcard
Google Search: Qualified Candidates
Punchy and to the point. Paid ad style.
Personalized s – Brief appointment setting s from a rep
“Cold Voice” - Little-to-no interaction/click thrus from first two s
Who I am. What I do. Can I help?
“Warm Voice” - Some interaction/click thrus from first two s
Who I am. Expect our call. Let me help.

5. Digital Flyer

6. Digital Postcard

7. Personalized Emails “Rep Voice” - Cold Prospect
“Rep Voice” - Warm Prospect

8. Working with Sales Empowerment Group - Results

9. Azimuth, LLC Results
“In the last three months, Azimuth — since partnering with Sales Empowerment Group and Sales University Group — has grown it’s active placements by 75% and we’ve grown our weekly revenue by 50%.”
— Jae Sherman, V.P. Sales and Development, Azimuth LLC
Video Testimonial: Chuck Porcelli and Jae Sherman - Azimuth, LLC