1. Business visions behind NGSON
Global Standards Collaboration (GSC) 14
DOCUMENT #:
GSC14-PLEN-022
FOR:
Presentation
SOURCE:
CCSA
AGENDA ITEM:
Opening Plenary 6.9
CONTACT(S):
Business visions behind NGSON
CCSA-Huawei Technologies Co.,Ltd
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2. Table of Contents Business Dilemmas Visions & Solutions
Key technologies
Conclusion
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3. Problem of network operators
More and more enriched services and content on the Telecom networks are forcing the bandwidth requirements to grow exponentially, the cost of operators to great increase.
Even though more subscribers attracted by enriched services, the annually decreasing ARPU is causing operators’ margins to erode.
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4. Business dilemmas behind
Network operators
Bandwidth requirement exploding
ARPU decreased, revenue eroded
Internet services – good QoE
Minor income with heavy burden
Voice is still major income source
Challenged by VoIP with zero price
Data services increasing dramatically
Price competition will come soon
Service & content providers
Major income from advertisement
No such thing called ARPU
Internet services are popular
All users are behind masks, hard to locate target customers proactively
Vertical industries & companies
Internet portal becomes necessity
How about mission critical business?
End users
I love Internet !!!
Sometimes QoS is a problem
It’s dangerous if you are exposed
Services and Advertisements are everywhere
Becoming spam, but still hard to find out critical services in time
Telecom services are stable
Limited services, not attractive at all
Too stiff, not adaptive
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5. Table of Contents Business Dilemmas Visions & Solutions
Key technologies
Conclusion
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6. Service & content providers Vertical industries & companies
Visions
Network operators
Price competition will come soon
Challenged by VoIP with zero price
Minor income with heavy burden
ARPU decreased, revenue eroded
Vision-1
Increasing customer Loyalty, mitigation of price competition;
Optimizing resources
Service & content providers
All users are behind masks, hard to locate target customers proactively
No such thing called ARPU
Vision-2
High accuracy advertisements: AdvertiService
Vertical industries & companies
It’s dangerous if you are exposed
Sometimes QoS is a problem
How about mission critical business?
Vision-3
Telecom level support
End users
Limited services, not attractive at all
Too stiff, not adaptive
Becoming spam, but still hard to find out critical services in time
Vision-4
Customer-centric service provision
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7. Service & content providers Vertical industries & companies
Solutions
Network operators
Vision-1
Increasing customer Loyalty, mitigation of price competition;
Optimizing resources
Solution-1
A service overlay network run by network operators, with context aware, dynamically adaptive and self-organizing capabilities
Service & content providers
Vision-2
High accuracy advertisements: AdvertiService
Solution-2
Customer-centric service interaction
Vertical industries & companies
Vision-3
Telecom level support
Solution-3
QoS/bandwidth/latency guaranteed & privacy protected on valuable services
End users
Vision-4
Customer-centric service provision
Solution-4
User, service, network & device context aware
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8. The NGSON PAR vs. the Solutions
PAR Request Date: 14-Feb PAR Approval Date: 27-Mar-2008
PAR Expiration Date: 31-Dec-2012 Project Number: P1903
2.1 Title: Standard for a Next Generation Service Overlay Network
Solution-1
Solution-4
5.2 Scope: This standard describes a framework of Internet Protocol(IP)-based service overlay networks and specifies context-aware, (e.g., such as required Quality of Service(QoS) level, type of service such as real-time vs. data, nature of data stream such as I-frame vs. B-frame, and type of terminal such as TV monitor vs. Personal Digital Assistant) dynamically adaptive (e.g., using locally derived information to discover, organize, and maintain traffic flows in the network within a local area network), and self-organizing networking capabilities (e.g., developing network structures based on the needs of the customers and the capabilities of existing network structures), including advanced routing and forwarding schemes, and that are independent of underlying transport networks.
Vision-3
Solution-3
Vision-2
Solution-2
5.4 Purpose: The purpose of this standard is to enable network operators, service/content providers, and end-users to provide and consume collaborative services by the deployment of context-aware, dynamically adaptive, and self-organizing networking capabilities.
5.5 Need for the Project: The amount of services and applications and their interaction are increasing at an exponential rate. This standard is needed to provide a better, more efficient way of providing these services and applications by means of context-aware, dynamically adaptive, and self-organizing networking capabilities.
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9. But, the NGSON is NOT …
The NGSON is NOT expected to solve all problems by itself, but a fulcrum for network operators to solve some critical problems by means of:
Interconnection of large number of existing & emerging services and enablers;
Combination of advantages from both Telecom networks and Internet;
Protection & utilization of user information already exists;
Optimization of network resources in a smart way.
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10. Table of Contents Business Dilemmas Visions & Solutions
Key technologies
Conclusion
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11. Service layer evolution
1st gen.: Traditional Silo architecture
2nd gen.: Centralized SDP solution
Next Generation Service Overlay Network
Next gen.: Loosely coupled service network architecture
Interconnect a large number of existing / emerging services / enablers
Enhance reusability of services / enablers worldwide
Cost-efficient creation of services
Harmonize service / network operators, service providers worldwide …
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12. Service router-centric Architecture…
Service Overlay Network
Transport Network
Mobile
Optical
xDSL
Self-organized networking
Service virtualization and interaction
Service & resource addressing
Context-aware service routing
Service charging
Service router-centric Architecture
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13. Technical requirements
General functions
Addressing
Identifier
Standard interfaces and protocols (2)
User privacy (2)
Interworking (2)
Mobility
Network related functions
Support of network routing
Self-organization (3)
Adaptiveness
Identity
Resource virtualization (2)
Resource scheduling
OAM related functions
Manageability
FCAPS
Service management
Lifecycle management (2)
Inter-provider service
Open environment
Service related functions
Dynamic service routing (2)
Service routing (2)
QoS (3)
Registration
Registration and discovery
Registration / de-registration (4)
Service discovery (4)
Directory (2)
Negotiation
Service composition (5)
Billing of composite services
Charging and billing
Seamless mobility support
Context awareness (9)
Self-organizing (5)
Adaptiveness
Dynamic auto-configuration
Security (3)
Authentication (3)
Service brokering
Service coordination (3)
Service collaboration
Virtualization
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14. Table of Contents Business Dilemmas Visions & Solutions
Key technologies
Conclusion
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15. Conclusion
For almost all players in ICT, there are some bothering dilemmas existing.
IEEE NGSON is trying to solve these dilemmas through a service-overlay-network run by network operators, with context aware, dynamically adaptive and self-organizing capabilities.
Under this scheme, large number of existing & emerging services and enablers will be interconnected, Telecom & Internet advantages will be combined, protection and utilization of user information will be balanced, and the network resources will be optimized in a smart way.
The RD (requirement document) is going to be frozen soon, NGSON WG is willing to cooperate with ITU-T and other related SDOs. Your support and participate are appreciated.
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16. Where to find NGSON Email exploder for people interested:
For question (Chair of NGSON WG: Rick Townsend):
Website:
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17. Thank you!
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