1. Utilizing Referrizer to the Fullest – 22 check points
Referrizer related
Non-Referrizer related
Being on Top of People’s Minds is the first pillar of advertising. It is in human nature to forget. Send regular texts to Active clients to remind them to share & refer. This can be packed in many different forms
Check if and how many imported customers are already unsubscribed in the MindBody (especially passive ones). If many, advise to re-subscribe them first in MB and then ask us to re-sync your data to reflect more people that will receive text or
Check reports after each text or sent and analyze results: how many and why people opted out, what was the opening rate and how to improve it
Partnering Up with businesses in your vicinity
Change reputation schedule to go to your clients more often
Sending specific to win back passive customers once per month or 45 days
Sending specific text to win back passive customers once per month or 45 days
Is the widget ON? Is it placed properly? Does it have attractive image?
Make sure that buying cycle (ration for segmenting active and passive customers) really reflects the business specifics
Utilize the possibility to label and reach out to specific group of customers: late payments reminders, etc
Creating & enabling all 4 offers/specials: Summer and any type of classes that you maybe want to push more. After that, by easily selecting specific offer, you can promote each week/month a different one on your website, too
Create triggered s for each occasion
Never ever send a campaign without the Call to Action
Changing your business number to a tracking number on your website, Google listing &Yelp, Facebook page and all available social media, so that all callers are captured and involved in the referral program
Changes on your website: Key points like this should be highlighted on your website’s homepage, CALL BUTTON with a Tracking number, visibly displayed social media, video instead of static images on homepage, etc
Always, always use the opportunity to reach to your customers on each and every holiday. Edit template with “Holiday special” and send it to Passive customers to win them back for a lifetime, not just specific offer you will send to them
Changing your Pricing Strategy, so it reflects more on the first time users.
Importing additional lists of your acquaintances, friends and family to utilize their support in spreading the awareness of your referral program. Especially important for businesses with a low number of contacts
Is the address in the account where public one is listed (Gmail, yahoo, aol, Hotmail, etc) change to a professional domain. Increase your success with a right one.
Regular promotion of your Landing page on all social media channels available, since the Landing page will improve on lead capture through widgets, tracking of traffic source and SEO
Add some spice to your social media pages – advertise your Referral & Loyalty program everywhere
Create excellent images and videos for all your communication