1. Using Localization Intelligence… … for Upstream Quality Management
Klaus Fleischmann Kaleidoscope GmbH
Frage: Was bedeutet denn effektives Übersetzungsmanagement für SIE?
Kaleidoscope GmbH

2. The Message of this Presentation
Localization generates information.
This should be SHARED and re-used …
… in the localization process …
… AND in the entire content process …
… to achieve content QUALITY.
This can only be done by collaboration!

3. Who are we? Component-Based Authoring SCHEMA ST4
SCHEMA Content Delivery Suite
Information Design
Authoring through Acrolinx
Technical Translations
Marketing
Transcreation
Localization
Language Subscription
SDL Software
SDL Trados
GroupShare
WorldServer
Collaboration
globalReview
smartQuery
SDL MultiTerm
quickTerm
Processes and data modeling
Terminology Checking
Klaus

4. Kaleidoscope and SDL
SDL is de facto industry standard for professional translators
Kaleidoscope adds web-based collaboration for all stakeholders
Together, we cover the entire global content production chain

5. SDL Translation Technology Insights Survey 2016
Why Quality?
SDL Translation Technology Insights Survey 2016

6. But what is Quality?

7. One size fits all?

8. Localization often tries to do just that!

9. Defining Expectations
What is Quality?
„I know it when I see it.“
Defining Quality
Use Content profiles to define different quality benchmarks
Defining Expectations
Quality is not an accident, but the result of a clear process
Achieving Quality
Klaus

10. What do our processes look like?
ISO 9001
PMBOK, CMMI
Six Sigma
ISO 17100
CAN CGSB
ASTM F
Process Standards
Not content standard
Guaranteed repeatability
Not content quality
QA checks and review
Not strategic management
Klaus

11. The Current Localization Process
Translate
Edit
Proofread
Review
BANG !!!
Last-minute resue operations
Fix a broken translation!

12. The issues QA-Checks Purely formal checks Many false positives
Does save time, does not guarantee quality
Reviewer
Rarely content professionals
No time, no training
Unpredictable interest
No process handle
Unclear Expectations
Last-minute rescue operations
Input is too late for the ongoing project
Often only quality checks, not quality management
No Re-use
Valuable process input is lost
Localization „Intelligence“ is not used inthe content
Adds to process frustration
Klaus -> Wechselt auf Anita

13. Client Defensive Reactions No useful responses Reviewer opinion
Translator opinion
Other opinions
Same „mistakes“ again and again
Confrontation instead of collaboration
Anita

14. Quotes
Client language reviews – often called in-country or third-party reviews – are notorious for causing delays and frustrations for all parties involved.
Reviewers may alter the meaning of translations, introduce mistakes, fall into an editing black hole, or sit on review files for months.
Common Sense Advisory; 29. Mai 2015, “Rethinking Client Language Review”,
Anita
Man kann durch Review keine schlechte Übersetzung retten!
Review ist ein Feedback-Werkzeug, Ergebnisse können in den Übersetzungskreislauf eingespeist werden, um Probleme zu reduzieren

15. Quotes
Review […] “alone is an imperfect art and can never ensure that an intrinsically bad product will be rendered flawless. Nor indeed should it be seen merely as a form of corrective action.
Its real strength and investment value is as a feedback tool that allows its results to be channeled back into the whole cycle of translation production in order to eliminate or reduce problems at source.”
Tim Martin Senior staff member of the European Commission's Directorate-General for Translation
Anita
Man kann durch Review keine schlechte Übersetzung retten!
Review ist ein Feedback-Werkzeug, Ergebnisse können in den Übersetzungskreislauf eingespeist werden, um Probleme zu reduzieren

16. A new Paradigm Strategic Content Quality Management
Define Expectations
Translate & Collaborate
Review & Assess Quality
Collect, Resolve & Share Issues
Track KPIs
Strategic Content Quality Management

17. A new Paradigm Measured, objective criteria Define expectations
Allow dynamic content profiles
Measure and manage output
Use Localization Intelligence
Collect process input
Push feedback upstream
Involve all stakeholders
Klaus

18. Quality Upstream Define Assess Track Share Terminology, style etc.
Quality benchmarks , dynamic content profiles
Quality typology: issue types and scores
Assess
Content-profile dependent assessment approach
Sample content
Quality evaluation
Track
Calculate scores
Draw detailed quality reports
Gain strategic overview
Share
Relevant feedback
Distribute to all stakeholders
Klaus

19. Example: Query Management
Systematically log and re-use translator queries
Create a collaborative query workflow
Include all projects, languages and stakeholders
Bundle concrete queries as content feedback
Measure and track query KPIs for strategic action

20. Example: Quality Assessment
Smart Sampling
Dynamic Content Profiles
Customizable
Benchmarks
Quality Typology

21. Quality Assessment
Klaus

22. Stakeholder Communication

23. Quality Tracking
Klaus

24. Layout Integration

25. Recap
Define
Assess
Collect
Track
Share

26. Quality Management is strategic… … and involves all Stakeholders.
Bottom-Line
Quality Management is strategic…
… and involves all Stakeholders.
Use Localization Intelligence...
… to push quality upstream.
Anita
THEN CHANGE TO KLAUS

27. Thank you! Klaus Fleischmann Kaleidoscope GmbH Vienna, Austria
@klauskaleidos
At the SDL Booth
Or at the bar …