1. Hello everyone!
Thank you for joining this week’s product webinar.

2. Rylan Morris Sales Marketing Manager rmorris@vendasta.com
linkedin.com/in/rylanmorris
My name is Peter I do the marketing for our Sales organization and with me today is ...Megan!

3. Megan Wingate Product Marketing Specialist mwingate@vendasta.com
linkedin.com/in/meganwingate
P: Megan does the marketing for all of our Vendasta products. Thanks for joining us today Megan.
M: Hey everyone! No problem! Thanks for having me - glad to be here!

4. Remember... Wednesdays at 1:00 pm EDT Thursdays at 3:00 pm EDT
Discover new sales strategies and tactics you can use in the field to boost your revenue.
Thursdays at 3:00 pm EDT
Learn how to effectively use, sell and package Marketplace products!

5. How Our Products Work Together!
P: So for today’s webinar, we are going to talk about two very exciting Vendasta product enhancements that were released this week and Megan is here to walk us through those enhancements and field any questions.
So without further adue, Megan can you tell us about what happened in the product world this week?

6. Influencing the Buyer’s Journey
Interest
Visibility
Likability
Sales
Advocacy $
Awareness
Findability
Reputation
Conversion
Post-Sale
Contributes to next person’s research
Interest & Awareness
Television
Radio
Social or Search Advertising
/ Text Marketing Billboard & Display
Print Ads
Loyalty
Sales & Promotions
Search
Maps
Directories
Apps
“Near me”
Research
Blogs & Articles
Reviews
Social Media
Friends and family
Purchase
Online booking
Website
Web or app purchase
In-store purchase
Salesperson in-store
Product brochure
Tried sample product
Experience
Post-purchase expectations vs. reality
Social Post
Write a Review
Discuss with friends
Blog
So today, the way a buyer finds a local business has changed. The online world has disrupted the traditional way customers discovered businesses and has created a new buyer’s journey but the good news is...Vendasta has products to help your client’s rock every step! I’ll just take some time to explain and review how this new buyer’s journey works.
So first, a buyer becomes aware of your business. This is typically due to either some type advertising effort. Maybe a TV and radio ad, or through a Facebook or search campaign. If successful, the buyer has become aware of your business and you have sparked their interest.
Now that you have their attention, they may be motivated to try and look you up. In today’s world, this means doing something like searching for you on Google.
Best case scenario is they find you! Maybe they stumbled across your Google listing, or in some sort of online business directory. The next stage is where digital has changed the game. Customers have the ability to RESEARCH. So finding you may be step one, but now they have endless amounts of data at their fingertips. This means your reputation is essential part of them continuing on the buyer’s journey. Buyers look through things like reviews, blogs, social media to see what other customers are saying about you, how your products size up to the competition or how much others like you. This stage is key to converting buyers into customers.
If you pass with flying colours, buyers move along in their journey and make a purchase. The key to converting buyers into customers is by making the purchasing process with your business easy. Whether you provide purchasing through your website, through online bookings, have an app, or have sales people ready to answer questions - Making the purchasing process easy and seamless is the last step to getting a buyer through your door.
Once you have the sale, most businesses know that retaining customers is much more cost effective than trying to acquire new ones. Nothing new here. Businesses know that ensuring your customers have a great experience post-purchase will contribute to loyalty and future sales. But today, it doesn’t stop with loyalty. With digital, these loyal customers, or advocates, will now post and leave reviews that will effect the next person’s research.Thus contributing and affecting future sales with new buyers in their journey.

7. The Local Marketing Stack
Digital Advertising
Listings
Reputation
Social Marketing
Website / In Store
Loyalty
Do they know
about you?
Can they
find you?
Do they
trust you?
Do they
like you?
Will they
convert?
Will they
remain loyal?
So to help business conquer this new buyer’s journey, we have developed the new local marketing stack - and we have a tool kit of products to help them become marketing rockstars.
I will hand it off to Rylan to tell you about these products and how they all work together.

8. The Local Marketing Stack
Digital Advertising
Listings
Reputation
Social Marketing
Website / In Store
Loyalty
Do they know
about you?
Can they
find you?
Do they
trust you?
Do they
like you?
Will they
convert?
Will they
remain loyal?

9. Start with... Website Creation Website Pro
Fully managed website creation, hosting, and maintenance.
Website Pro
(Beta) WordPress hosting on Google Cloud Platform.

10. Appointment Scheduling
… then package with:
Website Creation
Website Pro
Visual Visitor
Appointment Scheduling
Form Builder
Live Chat
Chatbot
Conversion Audit

11. Appointment Scheduling
… then package with:
Website Creation
Website Pro
Visual Visitor
Appointment Scheduling
Form Builder
Live Chat
Chatbot
Conversion Audit

12. Where Do I Find Pricing?
Side note:
vendasta.com/pricing

13. Building a Website Package
Live Demo
Building a Website Package

14. The Local Marketing Stack
Digital Advertising
Listings
Reputation
Social Marketing
Website / In Store
Loyalty
Do they know
about you?
Can they
find you?
Do they
trust you?
Do they
like you?
Will they
convert?
Will they
remain loyal?

15. A FREE solution to help build a basic web presence.
Start with...
Listing Builder
A FREE solution to help build a basic web presence.

16. … then add on: Listing Builder Listing Distribution & Listing Sync Pro
Reputation Management
My Listing Coupons & Social Marketing

17. Live Demo Connecting Listing Builder with
Reputation Management and Social Marketing

18. The Local Marketing Stack
Digital Advertising
Listings
Reputation
Social Marketing
Website / In Store
Loyalty
Do they know
about you?
Can they
find you?
Do they
trust you?
Do they
like you?
Will they
convert?
Will they
remain loyal?

19. Reputation Management
Start with...
Reputation Management
Start collecting and managing reviews.

20. Reputation Management Listing Distribution & Listing Sync Pro
… then add on:
Reputation Management
Listing Distribution & Listing Sync Pro
Review Management
Social Marketing

21. Sharing a review from Reputation Management
Live Demo
Sharing a review from Reputation Management
into Social Marketing

22. Tying things Together…
Use our collateral!
Snapshot Report
Video Advertisements

23. ? So now we will open it up to questions if anyone has any
If that is all the question for today,