1. IB Psychology 2.8.18 Turn in: Nothing Socio-Cultural Level of Analysis
Take out:
Notes, notes, notes
Study Guide—keep adding to it!
Learning Outcomes Chart?
Today’s Learning Objectives:
Outline principles that define the sociocultural level of analysis.
Explain how principles that define the sociocultural level of analysis may be demonstrated in research.
Today’s Agenda:
Socio-Cultural Level of Analysis
HW:
Personality Test and reflect…

2. 4 Principles that define sociocultural levels of analysis
1. Human Beings are social animals 2. Culture influences behavior. 3. Humans have a social self 4. Peoples views of the world are resistant to change

3. Culture influences behavior
Culture: the norms and values defined by a society.

4. The correct answer is “A”
Which of the 3 lines is a match to the single on the left?

5. The correct answer is “A”
Which of the 3 lines is a match to the single on the left?

6. Example: Culture influenced Behavior
Berry (1967)
Aim: how does conformity relate to culture
Method: experimental (version of the Asch experiment )
Temne people (agricultural) – rely on cooperarion.
Inuits (hunters & fishers) must be able to track and hunt on their own.
Results: Inuits were almost non-conforming whereas the Temne were mostly conforming
Example: Culture influenced Behavior

7. Culture influences behavior
Culture: the norms and values defined by a society.
Berry (1967) deals primarily with the concept of conformity, but let’s see how some more general behaviors might be influenced by culture…

8. Culture influences behavior
Tipping: Agree or Disagree
If one does not “tip” in a typical restaurant setting, it would be considered rude behavior.
However, most Japanese establishments and patrons might consider the practice an insult.

9. Culture influences behavior
Whistling: Agree or Disagree
A sign of ease and care-free feelings. It’s usually associated with “happiness”.
Unless of course you are a younger Haitian and near an elder…one should also avoid sitting cross-legged, making direct eye contact, or standing with hands on hips…

10. Culture influences behavior
Opening a gift in front of the giver (and others): Agree or Disagree
Might seem like great appreciation or excitement, and isn’t the best part in the giving itself?!?
Many in China and India might consider this a faux pas…the possibility of “out-gifting” others, as well as perhaps a sign of greediness on the part of the receiver of said gift…

11. Humans have a social self
The social self is said to be a collective or social identity. We can see ourselves as individuals… “I am …” But we also see ourselves within a larger context… “I am …”

12. Humans have a social self
How is it then that we might behave in one fashion in certain circumstances, yet an entirely different manner in others?
FFM: Does this explain us to an adequate degree?