1. Successful Recruitment Events
Purpose, Plan, Promotion & Program
Successful Recruitment Events

2. OVERVIEW
Purpose of School Night for Scouting
Plan
Promotion
Program

3. PURPOSE of School Night for Scouting
To give every youth the opportunity to join
Recruit new leadership
Start new units
Increase community awareness
Strengthen relations with our schools

4. PLAN (checklist for success!)
Coordinate recruitment dates and times with principals
Order Flyers, Stickers & Promotional Items
Attend District Kick-off and pick up supplies
Organize volunteers
Identify leadership vacancies needed
(Den Leaders, Committee Members etc.)

5. PLAN (checklist for success!)
Execute Promotion (7 Points of contact)
Hold Recruitment Event
Recruit Parents
Follow up with everyone who attends
Turn in applications & money

6. How to execute the plan: 4 STEPS to a Quality School Night for Scouting!
Organize Volunteers
Promotion & Scout Talks
Execute the School Night Event
Tally Results and Celebrate!

7. STEP 1: Organize Volunteers
Unit New Member Coordinator(s)
Organizes and runs the recruitment event with the support and direction of your District Facilitator
Works with school to set date and reserve the facility
Scout Talk Person(s)
Coordinates with school to sets dates and times & does Scout talks
Den Organizer(s)
Recruits new den leadership and supports them
Activity Leaders
Take youth to another location and do an activity (Example: Bobcat Badge)
Extra Help
Greeters, Helpers, Paperwork & Payment Coordinators

8. STEP 2: PROMOTION (7 points of contact)
Posters (2 at each school)
Flyers (2 rounds of flyers, 1st week of school & day of rally)
Stickers (with Scout Talk)
Back to school nights
Call parents from PTA/PTO List
Yard Signs & Road Banners

9. PROMOTION (7 points of contact)
Radio
Direct Mail
School Marquees
Cafeteria Banners
Morning Announcements
Sidewalk Chalk
PTA Meetings
Have the youth make posters in den meeting
Scout Uniform/ T-shirt Day
Local Newspapers
Church Bulletins

10. Make every Cub Scout a recruiter
PROMOTION
Peer to Peer!
Make every Cub Scout a recruiter
with buddy cards
Recruiter patch –
Offer a Pack prize to the boy that is the top recruiter

11. PROMOTION Why is Google Important to you… and Scouting?
Google has 67.5% of the US search market
87.1% of the Mobile search market
93% of all buying decision start with and online search

12. When a family searches for a local Pack, what will they find?
When a family searches for a local pack they tend to use google, what will they find?
Create/Update your Pack Location on Google

13. Social & Paid Media Utilize Facebook & Google’s Paid Media Promotions!
It is inexpensive ($50-$100)
It works!
For full details and directions:
Using Social Media to Market your Unit
on Council Website

14. PROMOTION – Scout Talks
Most effective Scout promotion
Room to room & Assembly = best results
Lunch room = good results
During Recess / Bus Stop = Ok results
USE ANY WAY POSSIBLE TO TALK TO THE YOUTH!
Rule #1 – Exude Excitement!!!

15. HOW TO DO A SCOUT TALK
Hey everyone, I’m __________ with Pack ___ and I’m hear to invite all of you to join Cub Scouts! We’re going to play a little game to help teach you what activities Cub Scouts do! This game requires no talking. Everyone ready? Raise your hand if you like to _______. Ok Put your hands down. Raise your hand if you like to….. (Go swimming, go camping, shoot bb-guns, shoot bows and arrows, rock climb, go fishing, etc.) Do 4-5 of them Those are all thing that we do in Cub Scouts! Everyone can join Cub Scouts! Boys & Girls! We want each of you to come and join Cub Scouts! So, tonight at 7:00pm, right here in your school cafeteria you can sign up to join Cub Scouts! And I’m going to give each of you a sticker that has all the information on it. Once again it’s tonight at 7:00pm, right here in your school cafeteria. So when you get home, show your parents this sticker and say I want to Join Cub Scouts! Thanks everyone, see you tonight!

16. Tonight packs will receive:
Step 3: PROGRAM
Tonight packs will receive:
Flyers (if pre-ordered)
Stickers (if pre-ordered)
Yard Signs
Posters
Membership recruitment pack presentation to parents (Website)
Handout: 4 steps to a quality School Night for Scouting

17. PROGRAM
Your District Facilitator will bring to your School Night the following:
Applications (Youth & Adult)
Den Attendance Rosters
Boys Life Mini-Mags
Pinewood Derby Cars
Popcorn Sales Sheets
Directional Signs
Parent Information Guide with:
Overview of Cub Scouts
Bobcat Requirements
Upcoming Cub Events
Upcoming Trainings
Scout Shop Info

18. PROGRAM – Agenda Gathering and Greeting Opening Ceremony
Greeters meet youth and adults at the door and hand each family:
Attendance Cards, Youth & Adult Applications, Boy’s Life Mini-Mag, Parent Guidebook
Parents receive paperwork and sit with their prospective den
(Room set up by Den and Gender)
Opening Ceremony
Start on time & Conduct short flag ceremony
Start membership recruitment event unit presentation PowerPoint,
Ensure the PowerPoint has been updated with your pack’s information including pictures!

20. Welcome to Pack 123!
Intros
(insert picture of pack doing something fun!)
UPDATE FOR YOUR PACK: Unit Number, Intro’s etc. (see items in yellow)
Introduce self and welcome everyone to the meeting

21. What is Cub Scouts? Cub Scouting is fun! Families spend time together!
Program for all youth in grades K-5
Do things and go places!
Earn awards!
Do activities and go to camp!
Year round program!
Explain what Cub Scouts is all about. Make sure to be enthusiastic!

22. Things we do: Fishing Skating Party 4th of July parade Rocket launch
Bike rodeo
Pinewood derby
Day camps
UPDATE FOR YOUR PACK: Insert activities & picture specific to your Pack.
Tell the families what they will do with your pack, be specific.
Share Printed Copies of your Pack Calendar

23. Scouting’s Youth Magazine
Official magazine of the BSA
Order through the Pack and you will receive the Cub Scout edition
Boys‘ Life is $1 per month and delivered to your child
Explain Boy’s life magazine

24. Every New Scout receives a Pinewood Derby Car
New Cub Pinewood Derby
Every New Scout receives a Pinewood Derby Car
Racing Date:
Oct 13th – Yahara
8:00am at East Side Toyota
6501 Lancaster Drive, Madison
Oct 26th - Mohawk
6:00pm at Good Shepherd Lutheran Church
7291 County Highway PD, Verona
Oct 27th – Wisconsin River
10:00AM at St. John’s Lutheran Church
100 Oak Street, Prairie du Sac WI
Oct 27th – Indian Trails
4:00PM at St. Williams Church
456 N Arch Street, Janesville WI
UPDATE FOR YOUR PACK: Delete the one’s not specific to your Unit/District.
Promote the Pinewood Derby. Explain that all those youth who join and pay tonight will receive a free Pinewood derby car!

25. Fall Camping Opportunities!
All new Scouts are invited to a campout this fall!
LOOPY CAMPOREE!
Oct Camp Indian Trails
Over 700 Scouts attend!
Earn Belt Loops and do Fun Activities!
BOO IN THE WOODS!
Oct Camp Indian Trails
Fall Festival with fund, food, and camping!
CUB FAMILY CAMPOUT!
Oct Camp PYESA
10 Fun activities including Archery, BB-gun, Sling Shots & Crafts. Space is limited.
Promote the fall camping opportunities. All new Cub Scouts should have a campout experience this fall!

26. Cub Activity Time!
All new and current Cub Scouts are taken to another location to work on the Bobcat Badge or do an activity.
You’ll need 2 adults to run this.
Tell the parents what will happen with their kids, Introduce the Adult Leaders and explain what the youth will be working on.
This will give parents the opportunity to focus their attention on the details.

27. PROGRAM – Agenda Cub Activity - Bobcat Badge / Other
All new and current Cubs Scouts are taken to another location to work on Bobcat Badge or do an activity
You’ll need at least 2 adults to run this
Parents can now focus their attention on the details
Continue Presentation

28. Pack Organization
The Pack is all of the youth (grades K-5) and their adult leaders
The Pack meets once a month for a fun meeting (Pack meeting)
The Pack is divided into “Dens” by grade & gender, these Dens meet 2-3 times a month
Explain how the pack is organized, when they meet and how the Dens work.

29. Dens Lions (Kindergarten) Tiger (1st grade) Wolf (2nd grade)
Bear (3rd grade)
Webelos (4th grade)
Arrow of Lights (5th grade)
All Scout Activities are age-appropriate
All Dens are singe-gender

30. Volunteers Parents make Scouting go!
Cub Scouts is designed to help parents spend time with their child
Parents participate with their child
Parents are the major source of pack leadership (plan events, run den meetings)
Explain how Cub Scouts is designed to give parents and opportunity to spend time with their kids.
Parents make up the volunteers who make the pack go.

31. Training for Volunteers
Training is offered to ensure a quality program and to keep our youth safe
Every Scout deserves a trained leader
Tell them how training is provided to help all volunteers be successful!

32. Upcoming Trainings: See parent information guide:
Sept 14, Christ Lutheran Church
700 County Hwy B, Stoughton WI
Sept 22, West Middleton Church
3763 Pioneer Rd, Verona WI
Oct 27, St. John’s Lutheran Church
100 Oak Street, Prairie Du Sac WI
Oct 27, First Congregational Church
741 E High Milton, Milton WI
Explain the Upcoming Training Opportunities.

33. Pack 123 - Information We are chartered by:
We are part of the District
of the Glacier’s Edge Council
Our Council provides tools, training, guidance, runs major activities and operates 2 camps
Camp Indian Trails in Janesville
Ed Bryant Scout Reservation in Mauston
Update Chartered Organization and District
Explain who the pack is chartered by, the district you belong to and a little about our Council.

34. Pack - Information Our Pack meetings are held on:
Our next Pack meeting is:
Location:
Time:
VERY IMPORTANT! – Update with your pack’s information.
Explain when your next Pack meeting is and make sure everyone leaves with the information.

35. Pack - Information
Cub Master contact info:
Committee Chair contact info:
IMPORTANT: Update with your pack information.

36. How the Pack funds itself
Pack dues (if any)
Annual fundraisers
Popcorn Sales
Flower Sales
Camp Card Sales
Etc.
Tell the parents how much Scouting in your Pack will costs and what fundraisers you do to offset the costs.

37. Make checks payable to “Glacier’s Edge Council”
Registration Fees
Registration is $44.
Covers your registration through Dec 2019.
This is $2.75 a month
Boys’ Life Magazine is $ (optional)
Pack Dues are $ (if any, or delete)
Make checks payable to “Glacier’s Edge Council”
There will be additional costs for campouts, uniforms and handbooks etc.
Review the registration fee’s, Boy’s Life Magazine Fee, Pack Due’s if any.

38. We refer to these donations as
Friends of Scouting
The $44 paid to join Cub Scouts is not the full cost to participate in Scouting.
Each family will be asked to make a charitable contribution to support Scouting at some point during the year.
We refer to these donations as
Friends of Scouting.
It is important that families understand that the full cost to join Scouting is significantly higher than $44.
To allow all youth the opportunity to be a scout, we give parents and philanthropic individuals the opportunity to support Scouting thus keeping youth joining costs low.
Simply read the slide.

39. Ensure all Dens have full leadership!
Den Breakouts
Take 10 Minutes to
Ensure all Dens have full leadership!
Utilize the Magic Circle Technique to recruit and fill vacancies, such as den leaders, committee members etc.

40. The Magic Circle
Be sure that the group is divided into Dens via Table Tents:
Lion, Tiger, Wolf, Bear, Webelos, Arrow of Light
Appoint someone in the Den to take notes / be the scribe:
Ask him/her to write down the vacant positions needing filled
List a position for all the adults at the table (nobody gets left out)
Positions can be:
Den Leader, Assistant Den Leader, Pack Committee Member, etc.
Inform the group that they must decide who will do each job.
Leave the room / Walk to the next table:
Just say “We’ll let you talk amongst yourselves and will be back in a second.”
You and the other people helping must leave the room or area at this time.
Stay away at least five minutes
Upon returning
Provide adult applications for the new leaders
If they haven’t made a decision or have questions. Answer their questions as simply as possible and then move on to the next table.
Keep encouraging the parents to make a decision until you have a complete team.
Don’t stand around the Den!

41. Benefits of the Magic Circle
It works like MAGIC!
All leadership positions will be filled.
It forces parents to speak to each other
They become comfortable with each other
They share contact information
They begin to make friendships
This is VERY important because:
At their next Den Meeting,
they will be the only people there!

42. Scout Presentation!
Have youth show their parents what they’ve learned - recite Cub Scouts Promise and Sign

43. Let’s sign up! Complete an application for your child
Complete an adult application for you
Turn in your paperwork and fees
Get your Pinewood Derby Car!
Review the details again asking for applications and paperwork.

44. Questions?

45. PROGRAM – Agenda Answer Questions, close meeting and collect paperwork
Make sure everyone leaves with contact information
& next meeting date
Check all applications for parent signature, birth date and grade
Verify parents contact information
Collect all applications and money
Ensure All Cub Scouts (who paid) receive their Pinewood Derby Car!

46. STEP 4: Tally Results and Celebrate
Applications:
Compare applications against New Den Membership Rosters & attendance cards
Mark Den Membership Rosters correctly
Who paid and how much.
This is important for the Unit Re-charter
Remove extra copies from application
Sort applications by grade
Only turn in the “Council” Copy of the application
Arrange payment with your District facilitator
District facilitator will turn in applications and money
With District Facilitator fill out front page of SNFS Folder:
Record by School and By Den,
# that attended
# that joined
# that paid for Boys Life
# of Adults that plan on Joining

47. FOLLOW UP Reminders: Schedule second recruitment event if needed
Follow up with families that left and didn’t pay, didn’t sign-up or have application problems
Send thank you cards to principals and key volunteers
Tell them how many youth joined Scouts!
Reminders:
Start and end on time. Event should be no more than 60 minutes.
Involve everyone!
Keep things simple, lively and moving!
Make sure every one leaves with contact information for Pack leadership

48. Questions?