1. [PLAN DE MARKETING]
CUSTOMER JOURNEY MAP

2. Personas Overview Brain Baker – CEO Persona 1 Persona 2
Sed ut perspiciatis, unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam eaque ipsa, quae ab illo inventore veritatis.
Et quasi architecto beatae vitae dicta sunt, explicabo. Nemo enim ipsam voluptatem, quia voluptas sit, aspernatur aut odit aut fugit, sed.
Brian loves all things technology. He is constantly looking for ways to streamline his business and reduce costs. He is committed to creating a sustainable future for his company by staying on the cutting-edge of emerging tech and new methodologies.
Tech-savvy
All about Apple devices
Looking at the bigger picture in decisions; doesn’t get too caught up in granular details
Sed ut perspiciatis, unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam eaque ipsa, quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt, explicabo. Nemo enim ipsam voluptatem, quia voluptas sit, aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos, qui ratione voluptatem sequi nesciunt, neque porro quisquam est, qui dolorem ipsum.

3. Brian Baker – CEO Background Goals Demographics Needs Age/Gender:
Brian loves all things technology. He is constantly looking for ways to streamline his business and reduce costs.
He is committed to creating a sustainable future for his company by staying on the cutting-edge of emerging tech and new methodologies.
“The single biggest problem with communication is the illusion that it has taken place”
Goals
Increase business revenues and profits
Create more efficient processes through automation
Increase productivity, while reducing costs
Identify and mitigate risks
Maintaining a competitive edge through innovation and new technology
Demographics
Needs
Clear plans to drive company goals
ROI and data to support business initiatives
Quick, fast results
Improve and automate processes
Age/Gender:
40, Male
Occupation:
CEO
Marital Status:
Married
Location:
New York
Archetype:
Guardian
Motivations
Pain-points
Increase productivity, while reducing costs
Create more efficient processes through automation
Increase business revenues and profits
Field execution
Financial resources for innovations
Getting buy-in from executive board
Proof-of-concepts

4. Persona 2 Background Goals Demographics Needs Age/Gender: Occupation:
Persona’s quote
Goals
Demographics
Needs
Age/Gender:
Occupation:
Marital Status:
Location:
Archetype:
Motivations
Pain-points

5. Persona 3 Background Goals Demographics Needs Age/Gender: Occupation:
Persona’s quote
Goals
Demographics
Needs
Age/Gender:
Occupation:
Marital Status:
Location:
Archetype:
Motivations
Pain-points

6. Journey Map Overview STAGE 1 STAGE 2 STAGE 3 RESEARCH CONSIDER
DECISION
PURCHASE
SUPPORT
ADVOCACY
SUBSTAGES
AWARE
DEMO
TRIAL
NEGOTIATIONS
DELIVERY
& USE
FEEDBACK
PROCESSES
EXPERIENCE

7. Process type Business goals User goals Touchpoints Process Problems
BACK TO OVERVIEW
Business goals
<goal description>
Process type
AWARE
User goals
<goal description>
RESEARCH
DEMO
Touchpoints
<touchpoints description>
CONSIDER
Process
<process description>
“Quote”
TRIAL
DECISION
NEGOTIATIONS
PURCHASE
Problems
<problems>
DELIVERY & USE
SUPPORT
Ideas
<ideas>
FEEDBACK
ADVOCACY

8. Process type Business goals User goals Touchpoints Process Problems
BACK TO OVERVIEW
Business goals
<goal description>
Process type
AWARE
User goals
<goal description>
RESEARCH
DEMO
Touchpoints
<touchpoints description>
CONSIDER
Process
<process description>
“Quote”
TRIAL
DECISION
NEGOTIATIONS
PURCHASE
Problems
<problems>
DELIVERY & USE
SUPPORT
Ideas
<ideas>
FEEDBACK
ADVOCACY

9. Process type Business goals User goals Touchpoints Process Problems
BACK TO OVERVIEW
Business goals
<goal description>
Process type
AWARE
User goals
<goal description>
RESEARCH
DEMO
Touchpoints
<touchpoints description>
CONSIDER
Process
<process description>
“Quote”
TRIAL
DECISION
NEGOTIATIONS
PURCHASE
Problems
<problems>
DELIVERY & USE
SUPPORT
Ideas
<ideas>
FEEDBACK
ADVOCACY

10. Process type Business goals User goals Touchpoints Process Problems
BACK TO OVERVIEW
Business goals
<goal description>
Process type
AWARE
User goals
<goal description>
RESEARCH
DEMO
Touchpoints
<touchpoints description>
CONSIDER
Process
<process description>
“Quote”
TRIAL
DECISION
NEGOTIATIONS
PURCHASE
Problems
<problems>
DELIVERY & USE
SUPPORT
Ideas
<ideas>
FEEDBACK
ADVOCACY

11. Process type Business goals User goals Touchpoints Process Problems
BACK TO OVERVIEW
Business goals
<goal description>
Process type
AWARE
User goals
<goal description>
RESEARCH
DEMO
Touchpoints
<touchpoints description>
CONSIDER
Process
<process description>
“Quote”
TRIAL
DECISION
NEGOTIATIONS
PURCHASE
Problems
<problems>
DELIVERY & USE
SUPPORT
Ideas
<ideas>
FEEDBACK
ADVOCACY

12. Process type Business goals User goals Touchpoints Process Problems
BACK TO OVERVIEW
Business goals
<goal description>
Process type
AWARE
User goals
<goal description>
RESEARCH
DEMO
Touchpoints
<touchpoints description>
CONSIDER
Process
<process description>
“Quote”
TRIAL
DECISION
NEGOTIATIONS
PURCHASE
Problems
<problems>
DELIVERY & USE
SUPPORT
Ideas
<ideas>
FEEDBACK
ADVOCACY

13. Process type Business goals User goals Touchpoints Process Problems
BACK TO OVERVIEW
Business goals
<goal description>
Process type
AWARE
User goals
<goal description>
RESEARCH
DEMO
Touchpoints
<touchpoints description>
CONSIDER
Process
<process description>
“Quote”
TRIAL
DECISION
NEGOTIATIONS
PURCHASE
Problems
<problems>
DELIVERY & USE
SUPPORT
Ideas
<ideas>
FEEDBACK
ADVOCACY

14. Process type Business goals User goals Touchpoints Process Problems
BACK TO OVERVIEW
Business goals
<goal description>
Process type
AWARE
User goals
<goal description>
RESEARCH
DEMO
Touchpoints
<touchpoints description>
CONSIDER
Process
<process description>
“Quote”
TRIAL
DECISION
NEGOTIATIONS
PURCHASE
Problems
<problems>
DELIVERY & USE
SUPPORT
Ideas
<ideas>
FEEDBACK
ADVOCACY

15. Process type Business goals User goals Touchpoints Process Problems
BACK TO OVERVIEW
Business goals
<goal description>
Process type
AWARE
User goals
<goal description>
RESEARCH
DEMO
Touchpoints
<touchpoints description>
CONSIDER
Process
<process description>
“Quote”
TRIAL
DECISION
NEGOTIATIONS
PURCHASE
Problems
<problems>
DELIVERY & USE
SUPPORT
Ideas
<ideas>
FEEDBACK
ADVOCACY

16. Process type Business goals User goals Touchpoints Process Problems
BACK TO OVERVIEW
Business goals
<goal description>
Process type
AWARE
User goals
<goal description>
RESEARCH
DEMO
Touchpoints
<touchpoints description>
CONSIDER
Process
<process description>
“Quote”
TRIAL
DECISION
NEGOTIATIONS
PURCHASE
Problems
<problems>
DELIVERY & USE
SUPPORT
Ideas
<ideas>
FEEDBACK
ADVOCACY

17. Process type Business goals User goals Touchpoints Process Problems
BACK TO OVERVIEW
Business goals
<goal description>
Process type
AWARE
User goals
<goal description>
RESEARCH
DEMO
Touchpoints
<touchpoints description>
CONSIDER
Process
<process description>
“Quote”
TRIAL
DECISION
NEGOTIATIONS
PURCHASE
Problems
<problems>
DELIVERY & USE
SUPPORT
Ideas
<ideas>
FEEDBACK
ADVOCACY

18. Process type Business goals User goals Touchpoints Process Problems
BACK TO OVERVIEW
Business goals
<goal description>
Process type
AWARE
User goals
<goal description>
RESEARCH
DEMO
Touchpoints
<touchpoints description>
CONSIDER
Process
<process description>
“Quote”
TRIAL
DECISION
NEGOTIATIONS
PURCHASE
Problems
<problems>
DELIVERY & USE
SUPPORT
Ideas
<ideas>
FEEDBACK
ADVOCACY

19. Icons
Marital Status
Gender
Channels
Process Types
Smileys

20. LEONARD GLAB - CONSULTOR DE MARKETING B2B[
LEONARD GLAB - CONSULTOR DE MARKETING B2B