1. 2018 Marketing Info Slides (8/17/17) MERCHANDISING

2. Merch./POS- ‘17 Scorecard
Quantity, versatility, savings (retain quality look)
Area
Rating
Note
Permanent (Racks) √
* Near tripled #, improved cost, look
Tactical (Corrugate) √+
* Near tripled #, hold PET/Glass, improved cost
Soft POS
* Tighter quantities, added “New Look” (June/July)
Dealer Enhancers
* Doubled Gift Cards, 400 Umbrellas
Co-Op
* Added Multi-fit Glides, Big Bottle, Cold Topper
Commun./Timing
* Succinct, useful, timely (except Racks- China savings)
Look/Design
* High quality, stand out (dimensional)
Function
* durable, modular, multi-fit
Use/Participation
* most ordered (pacing sensible w/ inventory)
Note- Natl. Accts. Program adds 10k pieces

3. T “New Look” POS- Brand (In VMI) Cooler Cling Shelf Talker Dangler
Rack Header- Mobile/Narrow
Case Card- Corrugate, Bookend
Front
Back T
Dangler
Shelf Strip

4. “New Look”- Flavored Sparkling (In VMI)
Cooler Cling
Shelf Talker
Rack Overwrap- Mobile/Narrow
(4 panel- w/ Flavored on reverse
Case Card- Corrugate, Bookend
Shelf Strip

5. “New Look” POS- Fruit Infusion (In VMI)
Shelf Talker
Rack Overwrap- Mobile/Narrow
(4 panel- w/ Flavored on reverse
Shelf Strip

6. Merchandising- ’18 Outlook MANY evolutions, more Cold
Continue strong quantities
Discuss: allocation process, up Distributor CoOp
Area
Action/Item
Permanent
* Racks- evolve look, adapt for Multipack
* Add one just for Multipacks
* Continue with Big Bottle
Tactical (Corrugate)
* Evolve (Add “New Look”, hold Multipk)
(L Bookend)
* 2 side visual, opt. hutch/top for loose
* New “Banner Stand”
Cold
* Mobile Cooler (bottle shape)
* OAC “Fins”, Tray, frosted Cooler Valence
Soft POS
* “New Look” 100% (prior POS phased out)
* “Maxi” shelf strip (based on Case hanger)
* Shelf Backdrop (bottles standout), Dividers

7. Rack evolution- New look Adapt Mobile Rack for Multipacks
’18 General Merchandising- Permanents
Rack evolution- New look
Adapt Mobile Rack for Multipacks
Add Display Rack for Multipacks
Continue with Big Bottle
Hold
Multi pk
Evolve
New
Evolve

8. Corrugate evolution (New Look, more premium)
’18 Merchandising- Tactical
Corrugate evolution (New Look, more premium)
Work for multipacks (330 6pk, 500 4pk, 375 flav spark)
Evolve L Bookends (die-cut bottle, inside print)
New “Banner Stand” and “Table Hutch”
“Trim Corrugate” hold Flavors, Multipack
New (30 cs+)
Banner Stand
Evolve Fit
Multi pks
Die Cut,
2 side Print
Note- Clear Island Riser, Base Wrap for discussion

9. Cold: start with New Look Cooler refurbs
’18 Merchandising Concepts- Cold, Soft POS
Cold: start with New Look Cooler refurbs
“Turn VOSS bottle into a single visi cooler”
Open Air “Fins”, Tray (x-promo prep food)
Cold Door- Frosted Cling/Valence
Soft POS: seen the maxi-shelf strip
Shelf dividers, “Shelf Backdrop”
Frosted
Cling
Shelf Backdrop
OAC FINS, Tray
(prep food)
Bottle
Visi
Cooler Refurb
Shelf Dividers
Maxi Shelf Strip

10. Planned Tent- Retail Region
’18 Merchandising- Event/Trade Show Materials
Cover Indoor/Outdoor
Planned Tent- Retail Region
Other Items (eg- Banner, Cold Barrel, Color Changing Bottle)

11. GPS Tracking (avail for equipment) Lower priced- only works in store
’18 Merchandising- Look at GPS Tech
GPS Tracking (avail for equipment)
Lower priced- only works in store
Higher cost- remote locations (poss. For Racks, Big Bottles, Visi)

12. Timetable- ‘18 Merchandising
Should be Current Racks, Corrugates to cover Jan./Feb.
Also some Display Banner, Table Hutch for 1Q use
Will adjust based on how Holiday ‘17 goes
Category
Quantity
And Order
Materials at Field/Distrib.
In Market
Evolved Racks
Mid Nov.
Mid Feb.
March
Evolved Corrugates
Early Dec.
New Display Rack
Big Bottle
Table Hutch
New Display Banner

13. FRUIT INFUSIONS

14. Continue merchandise with other Programs
‘18 Fruit Infusions Toolbox
Still Bearing Fruit
New POS on VMI
In toolbox
Co-Op Cross-Promo Offers
“Spend $5 on Fresh Fruit, Get $1 Off VOSS
Gift With Purchase “Infuser”, 3D Bottle
Demos
Continue merchandise with other Programs

15. Activation Mgmt.- ShelvSpace

16. + “Display Tracker” App- ‘17 Scorecard
Very good 6 mo., strong tool, near all Using, pretty smooth
Area
Rating
Note
Timing √+
* In time for “31 Days”, upped wks to 38
Functionality √
* Upped # of pics, added Coolers
User Friendly
* shelvspacesupport.com
Training
* Use of Gallery, easier pic share
Accuracy
√ (now)
* Fixed Weekly data
Reporting
* Added Sub-Region
Usage
* 15 heavy, 12 frequent, 2-3 light/non +

17. + + “Tracker” App- BY ‘17/’18 Outlook Several areas for development
By Regional Sales and National Accts.
Item
Area/Nature
Timeframe
* Expand to Year Round
Expand
1Q ‘18
* RMs/TDMs- more Selling Tool
Evolve
2Q ‘18
* Add Select Distributor Use
* Track equipment (Racks)
* Natl. Accts.- check Planograms
* Natl. Accts- ID key locations
* Add more Chains (w/ Author.)
Add
4Q ‘17
* More data/pic sharing
Communic.
* Add select Store Data
Enrich + +
(only scratched surface)

18. VMI

19. VMI Site Remodeling- ‘17 Scorecard
Well received, pretty smooth, PLENTY of use, delivered goals
Area
Rating
Note
Timing √
* Key User parts on time (early Jan.)
Look √+
* clean, better organized, more secure
Functionality
* No reload, OOS/maxes flagged (Search so-so)
User Friendly
* Especially w/ 22 New Users
Communic./Training
* Document, Webinar, Video
Accuracy
* Near “real time”
Reporting √-
* OK for User, Lagging (for Admins), NTI Mgrs
Usage
* X Orders, x Users (of x)

20. VMI Site- BY ‘17/’18 Outlook
Finish, add, enhance a few things
Item
Area/Nature
Timeframe
* Filterable Reports (for Admin/Mgr)
Expand
4Q ’17- 1Q ‘18
* Exportable Reports to XL
Evolve
3Q ‘17
* Add Shipping/Tracking Info
Add
4Q ‘17
* Add Address Book (personal, shared)
1Q ‘18
* Better use of NOTE section For “Usage”
Field Use
3Q ‘18
* Reduce over-order (sub-region alloc.)
Commun., Alloc.
* Orders- Edit/Delete/Copy
Training
* Current/New features to Use
* Improve Search (key word/results)
Enhance
* Add Side Navigation Bar
Hold (eval.) -
* Check items classified/named right
Check
(indicate Field relayed, if more backend)