1. To assess the importance of technology in the lives of media audiences
Audience & Technology
To assess the importance of technology in the lives of media audiences

2. What Technology Do You Use?
List all of the different types of technology you encounter/use during a typical weekday:
At home in the morning
In school
At home in the evenings
When finished, create a significance continuum by placing the types of technology listed in your homework and assessing its significance. Make sure you explain your choices.
Least
significant
Most
e.g. Mobile
phone

3. Importance of Technology
Were there any similarities between your answers and your partner’s? Why do you think this is?
Of all the products on your list, which product can you not live without? Why?
Which product would be the easiest to let go? Why?
How significant is technology in your life?

4. Advantages & Disadvantages of Daily Usage

5. Films and Formats of Release
The first films ever made were released in 2D format. This still continues to be a traditional format of release.
Films were then released in a 3D format with the earliest known release in 1922s.
These days IMAX is a popular choice because it has the capacity to record and display images of a greater size and resolution of traditional formats. 2D
2-dimensional films show the width and height of characters 3D
3-dimensional films show the length, breadth and depth of characters
IMAX frame Compared to traditional 35mm widescreen

6. Find one person who…
…owns a radio
…has watched a 2D film in the cinema
…has watched a 3D film in the cinema
…has watched a film in an IMAX cinema
…has watched a film on the internet
…has watched a film on DVD
…has watched a film on television
…has watched a film on their phone
…has read a film review in a newspaper/magazine
…has watched a film on VHS

7. Viewing Behaviours
What do these results reveal about teenage film viewing patterns?
What role does technology play in the way we consume media?
How far is the rise in personal technology to blame for the rise in film piracy?

8. Cinema attendance figures are beginning to decline.
Do you think cinemas will cease to exist in the future? Why/why not?

9. How significant is the format of release to the film’s success?
Home Learning
How significant is the format of release to the film’s success?
Include…
Ticket prices (which format is most expensive?)
The link between the type of film released in 3D
The purpose of releasing a film simultaneously in all formats