1. The words we speak are the marketing of our thoughts
Guess who?

2. What is knowledge?
Belief with a certain justification – the most implied definition of knowledge till date.
Declarative knowledge – Implied a few thousand years ago.
When knowledge comes to you from a certain point of authority, Example: Parents, teachers, the government etc.
We are still evolving from this model of knowledge.
Associative knowledge – More recent development in the definition.
Flow of knowledge that is more democratic
You accept/judge/verify this knowledge based on your existing knowledge bank and peers.
The flow of this knowledge model is like a flat circle than pyramidal.

3. How association has become the future of marketing
Marketing is essentially changing the viewer’s perspective. By giving/molding their existing knowledge model of a certain subject, so that they register/like/buy the brand more.
Phase 1 : Declarative Vs Associative marketing – Mechanism

10. The Future – Phase – 2: Exaggerated Comedy
What is exaggerated comedy: Well…?

11. Algorithm behind exaggerated marketing
Take the product into observation
Carefully note down the attribute you want to showcase
Imply that attribute to solve a very relatable problem faced by the target audience

12. Future – Phase 3 : Storytelling
We psychologically are moved by stories, because they help us escape reality.
A story is a carefully engineered clubbing of events that cause an emotional journey to the viewer.
They are relatable, we instantly feel a connection to the characters.
When the character wins or loses , we feel the same with him/her.
Story marketing is brands exploiting our affinity to stories.

13. Best product integrations

14. Best product integrations

15. Best product placement

16. Product placement Vs Product integration?

17. This is what MBA marketing course cannot teach you
Thank you