1. C H A P T E R C H A P T E R
Planning 15

2. What is planning? Establishing goals
Determining objectives to meet goals
Formal planning
Informal planning

3. Key operating areas Guest satisfaction Employee satisfaction
Productivity
Food and beverage preparation and service
Marketing and sales
Operating ratios
Human resources
Physical property
Financial

4. Planning facilitates….
Organization
Decision-making
Communication
Motivation
Control

5. Purpose of planning Gives direction Reduces the impact of change
Minimizes waste and redundancy
Sets the standards used in controlling
Coordinates efforts of associates
Assists in risk reduction

6. Strategic planning Long-range planning Top management function
Identify where the organization is and where it will go
Mission and vision

7. Strategic Management Identify business of today and of future
Course of action
Tasks:
Development of mission and vision
Translate mission into goals
Developing strategy

8. Characteristics of Strategic Issues
Require top-management decisions
Involve the allocation of large amounts of resources
Are likely to impact the long-term prosperity of the business
Are Future-oriented
Have major multifunctional consequences
Require analysis of the external environment

9. Strategic Management Process
Identifying organization’s mission, goals and objectives
Analyze the environment and resources
Identify strengths, weaknesses, opportunities and threats
Formulate strategy
Implement
Evaluate

10. Corporate Growth Strategies
Market penetration
Geographic expansion
Product development
Horizontal integration
Strategic alliances
Diversification

11. SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats

12. Environmental Scanning
Screening of large amounts of information to anticipate and interpret changes in the environment
Forecasting
Future revenues
New technology breakthroughs

13. Morrisey’s four-point model
To 1. (action/verb)
2. The (single measureable result)
3. By (target date/time span)
4. At (cost in time and/or energy)

14. Operational planning Setting objectives
Analyzing and evaluating the environment
Determining alternatives
Evaluating alternatives
Selecting the best solution
Implementing the plan
Controlling and evaluating results

15. Management by Objectives (MBO)
Set organizational goals
Set departmental goals
Discuss departmental goals
Set individual goals
Give feedback

16. Benchmarking Definition Process Form a team
Identify companies to benchmark
Collect data
Analyze data
Create action plan
Implement

17. Important terms Policy Procedures Budgets Scheduling
Project management

18. Trends in planning
Planning needs to be done quickly and adjusted when necessary.
Technology can allow more people to have input into the planning process.