1. Doctor of Business Administration (SIA) revised August 23 2017
PROFESSOR ROBIN MATTHEWS
KINGSTON UNIVERSITY BUSINESS SCHOOL LONDON
RANEPA MOSCOW
MOSI YOSHKAR-OLA
ECONOMIC STRATEGIES
PRESIDENT OF THE LEAGUE OF CORPORATE STRATEGY AND ACCOUNTING
http/
11/7/2018
robindcmatthews.com

2. META MODEL PAYOFFS INNER DYNAMICS DYNAMICS GRAMMAR OUTER DYNAMICSOUTER
Mandala

3. The enneagram methodology
Actual v expected
Reflection
Monitoring
Control, reporting auditing
OUTER DYNAMICS
Corporate vision/mission/
strategic intent
Principal agent
Moral hazard
Information Emotional intelligence
Incentive compatibility
Abilities
Attitudes
Rewards
Motivation
Payoffs/Utility
Attitudes to risk
Tradeoffs/stakeholders
Survival/growth
Sustainability
Corporate responsibility
PAYOFFS
INNER DYNAMICS
Activities/assets capabilities
Rational choice
Bounded rationality
Mind sets/path dependence
Decision rules
NPV/DCF/ROCE….
Time horizons
Search techniques
Strategic models and
frameworks
Meta model
The strategic process is embedded in organizational grammar

6. Effect on sales revenue of price reduction
Effect on sales revenue of a price increase
Elastic
Ep >1
Sales Revenue
RISES
Sales Revenue FALLS
Inelastic
Ep <1
FALLS

7. EP = │ EP │ = price elasticity
ELASTICITIES
EP = │ EP │ = price elasticity
Ey = income elasticity

8. niches
Whole market
Market
segments
Market segment

11. ADAPTATION; BARRIERS Organizational grammar Tradeoffs: Barriers
exploration/exploitation, adaptation/control, stability/flexibility
Barriers
Expertism: Experience, safe pair of hands, neurons that fire together wire together, mind sets
Complexity catastrophe: complex networks, percolation, (SDIC perhaps),TBTF
Path dependence: opportunities, leverage, resource/asset base
Overcoming barriers
Autonomy, hierarchy, diversity tradeoffs again