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SQL Server 2008 & 2008 R2 End of support

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1 SQL Server 2008 & 2008 R2 End of support
Microsoft Data Amp 11/7/2018 6:50 AM SQL Server 2008 & 2008 R2 End of support Speaker Name Title © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

2 When will end of support happen?
SQL Server 2008 and 2008 R2 will no longer be supported starting on July 9, 2019. Current support level End mainstream End extended SQL Server 2014 Currently supporting all versions July 9, 2019 July 9, 2024 SQL Server 2012 SQL Server 2012 SP2+ is in extended support which includes security updates, paid support, and requires purchasing non-security hotfix support July 11, 2017 July 12, 2022 SQL Server 2008 and SQL Server 2008 R2 SQL Server 2008 and 2008 R2 are in extended support which includes security updates, paid support, and requires purchasing non-security hotfix support July 8, 2014 SQL Server 2005 SQL Server 2005 support ended on April 12, 2016 April 12, 2011 April 12, 2016 Learn more about the SQL Server support lifecycle: support.microsoft.com/lifecycle/

3 What does end of support mean for SQL Server 2008 & 2008 R2?
No security updates Compliance concerns Higher maintenance costs There will be no access to critical security updates, opening the potential for business interruptions As support ends, your organization may fail to meet to meet compliance standards and industry regulations Maintaining legacy servers, firewalls, intrusion systems, etc. gets expensive quickly

4 Security At the end of support for SQL Server 2008 and SQL Server 2008 R2, there will be no more security updates and hotfixes from Microsoft, opening the door to potential business interruptions. Don’t take the risk of losing precious data or having issues with your business applications performance because of potential weaknesses of your environment by not upgrading! Without security updates you may fail to comply with standards and regulations that can seriously hamper your ability to: Protect against hackers, malware with root access to machines, man in the middle scenarios, and government subpoenas Securely purge for customer data, leaving it vulnerable to access by outside parties Utilize E2E data protection across SQL Server and frequently used together services

5 Compliance At the end of support for SQL Server 2008 and R2, your system may cease to be compliant with regulatory standards. Failure to be compliant can lead to business complications, penalties and fines across several industries. Regulatory compliance standards may no longer be met at end of support, such as: PCI-DSS for credit card transactions HIPAA for medical patient privacy GLBA for financial institutions GDPR for companies who do business in the EU

6 GDPR enforcement begins May 25, 2018
What is the GDPR? General Data Protection Regulation (GDPR) is a comprehensive new privacy law that gives citizens of the European Union (EU) greater control over their “personal data” (which is precisely defined by the GDPR) and requires organizations to maintain appropriate security of personal data. Failure to comply with the GDPR could result in significant penalties. How much can companies be fined for noncompliance? Companies can be fined up to €20m or 4% of annual global turnover, whichever is greater, for failure to meet certain GDPR requirements. When will the GDPR come into effect? The European Parliament approved and adopted the GDPR in April 2016 and enforcement will begin May 25, 2018 GDPR is multinational! When it comes to GDPR compliance, it’s not just European organizations affected, those outside of the EU who process data in connection with the offering of goods and services to, or monitoring the behavior of, EU residents. At the end of support for SQL Server 2008 and R2, your systems may no longer be compliant with upcoming GDPR regulations. GDPR non-compliance can result in fines for organizations who do not adequately protect consumer data. Download the GDPR e-book

7 MICROSOFT SQL BASED TECHNOLOGY supports GDPR Security compliance
Discover Right to Erasure Right to Data Portability Manage Documentation Privacy by Design Protect Data Security Data Transfer Metadata queries Helps you search and identify personal data using queries Data governance Using Windows permissions administrators can manage and govern access to personal data Transparent Data Encryption Secure personal data through encryption at the physical storage layer using encryption-at-rest Full text queries Using full-text queries against character-based data in SQL Server tables Role-based access control Apply role-based access control to help manage authorization policies in the database, and to implement the separation of duties principle Always Encrypted Prevent unauthorized, high-privileged users from accessing data in transit, at rest, and while in use Extended properties Helping facilitate data classification using the Extended Properties feature to create data classification labels and apply them to sensitive personal data Row-level security Prevent access to rows in a table (such as those that may contain sensitive information) based on characteristics of the user trying to access the data Row-level security and Data Masking Protect personal data using Row-Level Security and Dynamic Data Masking features, which limit sensitive data exposure by masking the data to non-privileged users or applications. SQL Queries and Statements Identify and delete target data SQL Server Audit Verify changes to data that occur in a SQL Server table Vulnerability assessment Scan databases for insecure configurations, exposed surface area, and additional potential security issues Report Documentation Breach Response and Notification Always On Availability Groups Maximize the availability of a group of user databases for an enterprise SQL Server Audit Maintain audit trails SQL Database Threat Detection Get help detecting anomalous database activities indicating potential security threats to the database Reports that can serve as a security assessment for your database. These reports can also be used as part of a Data Protection Impact Assessment (DPIA) SQL Server Audit Understand ongoing database activities, and analyze and investigate historical activity to identify potential threats or suspected abuse and security violations SQL Server Audit Gain useful input for performing a DPIA MICROSOFT SQL BASED TECHNOLOGY supports GDPR Security compliance Discover: identify what personal data you have and where it resides Protect: establish security controls to prevent, detect, and respond to vulnerabilities and data breaches Control: manage how personal data is used and accessed. Report: action data subjects requests and keep required documentation

8 Cost efficiency Benefits of SQL Server Extended Security Updates:
Offers flexibility as you move to the cloud Minimizes disruptions to your environment Helps you meet regulatory compliance Helps makes your environment more secure Enables you to proactively plan for end of product support At the end of support for SQL Server 2008 and R2, your maintenance costs may increase as your IT staff maintains your aging hardware, keeps intrusion and firewalls up to date, and handles network segmentation. Add three more years of product support beyond the end of Extended Support with SQL Server Extended Security Updates Windows Server Extended Security Updates and SQL Server Extended Security Updates support period for 2008/R2 versions Extended support end date Extended Security Updates support period Windows Server 2008/R2 January 2020 January 2020 – January 2026 SQL Server 2008/R2 July 2019 July 2019 – July 2025

9 WHY YOU SHOULD UPGRADE TO SQL SERVER

10 The evolution of SQL Server
Server & Tools Business 11/7/2018 The evolution of SQL Server Modern DB platform Mission critical Performance and productivity Self-service BI Cloud-ready Mission critical and cloud performance Docker & Linux SQL Server 2000 XML ● KPIs SQL Server 2005 Management studio ● Mirroring SQL Server 2008 Compression ● Policy-based mgmt. ● Programmability SQL Server 2008 R2 PowerPivot (In-Memory) ● SharePoint integration ● Master data services SQL Server 2012 AlwaysOn ● In-Memory ColumnStore ● Data quality services ● Power View ● Cloud SQL Server 2014 In-memory across workloads ● Performance & scale ● Hybrid cloud optimized ● HDInsight service ● Cloud BI SQL Server 2016 & 2017 Industry leading performance ● End-to-end mobile BI ● AI built-in ● Choice of language & platform ● Easy migration to the cloud © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

11 The Evolution of SQL Server
Increased performance and functionality – release over release SQL Server 2016 & 2017 SQL Server 2014 Build modern applications using the language of your choice, on-premises and in the cloud, now on Windows, Linux and Docker containers. Take advantage of breakthrough scalability, performance, and availability for mission- critical, intelligent applications and data warehouses. Least vulnerable database over the last seven years Real-time analytics at up to 1M prediction/second Turn raw data into meaningful reports that can be delivered to any device – at one-fourth the cost of other self-service solutions. SQL Server 2012 Build mission-critical apps using high-performance, in- memory technology across OLTP, data warehousing, BI and analytics workloads without having to buy expensive add-ons or high- end appliances. x faster transactions 100x query performance gains Enhanced security and scalability Hybrid backup and disaster recovery According to Forrester, the payback period for SQL Server 2014 is only 9.5 months. Forrester TEI Study 2014 SQL Server 2008 R2 A new standard for mission critical databases & end-to- end business intelligence with cloud-ready technologies & solutions. “SQL Server 2012 delivers an ROI of up to 189% with a 1 year payback period“ Forrester TEI Study 2012 SQL Server 2008 Comprehensive, integrated data management & business intelligence with award-winning analytics. PowerPivot: Named one of eWeek’s Top 10 Technologies of 2010 eWeek SQL Server 2005 Comprehensive data platform solution with massive strides in mission critical & business intelligence capabilities “Upgrading to Microsoft’s SQL Server 2008 delivered an anticipated ROI of between 162% & 181%.” Forrester TEI Study 2008 Solid offering for departmental IT & enhanced enterprise data platform. “Microsoft has made considerable strides in automating SQL Servers management tasks & improving performance tuning & uptime” eWeek 2005 2017 ¹Total Economic Impact™ Of Microsoft SQL Server, July 2014

12 more than an upgrade with SQL server 2017
With SQL Server 2017, your business doesn’t just receive an updated database. SQL Server 2017 is the industry leading data platform that provides built-in security, enhanced performance, and analytics to modernize your business. Now available also on Linux, SQL Server 2017 is the first commercial database with AI built-in and out-of-the-box. Transform your enterprise applications with a complete and robust mission critical data platform by upgrading your current SQL Server to SQL Server 2017. SQL #1 OLTP performance¹ #1 DW performance¹ #1 price/performance¹ #1 price/performance in TPC-H non-clustered as of 9/1/ #1 TPC-H non-clustered benchmark as of 9/1/ #1 TPC-E performance as of 9/1/

13 Azure SQL Database The best and most economical cloud destination for your SQL Server apps Built-in intelligence Breakthrough productivity and performance Seamless and compatible Competitive TCO Realize up to a 406% ROI over on-premises and hosted solutions

14 Introducing Azure SQL Database Managed Instance
Instance scoped programming model with high compatibility to on-premises databases Single Standalone managed database best for predictable and stable workloads Elastic pool Shared resource model best for greater efficiency through multi-tenancy Best for modernization at scale with low cost and effort

15 What’s New in SQL Server 2017 Since SQL Server 2008 & 2008 R2
System Center Marketing 11/7/2018 What’s New in SQL Server 2017 Since SQL Server 2008 & 2008 R2 OLTP Performance Security Business Intelligence Hybrid Cloud Hybrid Transactional and Analytical Processing with real-time insights using In-Memory OLTP and Clustered Columnstore In-Memory Data Warehouse with Clustered Columnstore Indexes Unparalleled scalability with Windows Server 2016, with 24TB memory and Windows Server max cores Enhanced Always On Availability Groups with easy GUI-based Wizard Automatic failover between three synchronous replicas. Up to eight secondary replicas Buffer Pool Extension to SSDs Adaptive Query Processing Resource Governor with CPU, Memory and IO Governance Delayed Durability of Memory- Optimized Tables Query optimization enhancements Query Store Local DB runtime (Express) Data-tier application component project FileTable build on FILESTREAM Remote Blob Storage with SharePoint 2016 Statistical Semantic Search Contained Database Authentication Automatic Plan Correction Always Encrypted Dynamic Data Masking Row-Level Security Auditing CC certification at EAL2 level for SQL Server 2016 Backup encryption support Enhanced separation of duties Default schema for groups Enhanced connectors, new transformations, object-level security, ragged hierarchies** Mobile BI Enterprise-grade Analysis Services In-Memory analytics with Analysis Services Tabular Model Enhanced multidimensional models Modernized Reports and Dashboard with support for Mobile BI Create mobile reports using the SQL Server Mobile Report Publisher Consume with Power BI mobile apps HA for StreamInsight, complex event processing Import PowerPivot models into Analysis Services Advanced tabular mode Enhanced productivity and performance Power View Configurable reporting alerts Reporting as SharePoint Shared Service Master Data Services Add-in for Excel Extensible object model Disaster Recovery environment in Azure VMs using Always On Availability groups Stretch database Hybrid scenarios with SSIS Enhanced backup to Azure Easy migration to the cloud Secure backups to Azure with managed backups Programmability Enhancements Data Warehousing & Big Data Advanced Analytics Platform JSON support Spatial features, Full Globe and arcs Support for Temporal Tables Graph data support Operational analytics Enhanced In-Memory DW with Clustered Columnstore Big Data integration with Hadoop and Azure Blob Storage Big Data Queries with T-SQL Enhanced database caching Direct Query Machine Learning Services with built-in support for Python and R Operationalize Machine Learning algorithms with In-Database Machine Learning support RRE APIs with full parallelism and no memory limits for scale/performance Built-in In-memory Advanced Analytics Advanced data mining Support for Linux (RHEL, Suse, Ubuntu) Support for Docker containers and Kubernetes Complete inventory of features since 2008 R2 by pillar for customers upgrading from SQL Server 2008 R2. Enterprise Information Management (EIM) Enhanced Integration Services Data Quality Services Master Data Services Extensible object model © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

16 SQL based technologies support your GDPR security needs
Track personal data Access Management Encryption everywhere Intelligent Monitoring and Auditing Consistent programmability experience Easily query databases to uncover personal data Tag data with sensitivity labels using Extended Properties Securely authenticate to your database and apply granular authorization policies Restrict access to users using Dynamic Data Masking and Row-Level Security Encrypt data whether at rest, in transit or in client applications Track and log database events to identify potential threats or security violations Use continuously learning algorithms to identify unusual or suspicious activity Track and report on all database activities with granularly configurable auditing Developers and application partners can build to a single programming surface Scale across SQL editions and the cloud SQL Server 2017 features Since SQL Server SP1 Auditing for SQL Database and SQL Server audit Temporal tables SQL Database Threat Detection SQL Query Language Dynamic Data Masking (DDM) Row-Level Security (RLS) Windows Server authentication Transparent Data Encryption Always Encrypted

17 Reason over any data, anywhere Security and performance
The MODERN DATA Estate On-premises Private cloud Cloud HYBRID Operational databases Operational databases Data warehouses Data warehouses Data lakes Data lakes Reason over any data, anywhere Flexibility of choice Security and performance

18 The modern data estate SQL Server R Microsoft’s on-premises solution
1/10th the cost of Oracle¹ Operational databases Industry leader 4 years in a row  Data warehouses #1 TPC-H performance Data lakes T-SQL query over any data * Price comparison comes from pricing information published on competitor’s website #1 price/performance in TPC-H non-clustered as of 9/1/ #1 TPC-H non-clustered benchmark as of 9/1/ #1 TPC-E performance as of 9/1/ Reason over any data, anywhere Flexibility of choice Security and Performance Only commercial DB with AI built-in R Any language, any platform, anywhere MULTI JAVA SQL Server Most secure over last 7 years 1Figure taken from public pricing information.

19 1/10th the cost of Oracle¹ SQL Server 2017 Industry-leading performance and security NOW ON LINUX and DOCKER Choice of platform and language Industry-leading performance  Most secure over the last 7 years Only commercial DB with AI built-in End-to-end mobile BI on any device Microsoft Tableau Oracle $120 $480 $2,230 R 1/10 Self-service BI per user T-SQL Java C/C++ C#/VB.NET PHP Node.js Python Ruby R and Python + in-memory at massive scale Native T-SQL scoring #1 OLTP performance #1 DW performance #1 price/performance * Price comparison comes from pricing information published on competitor’s website #1 price/performance in TPC-H non-clustered as of 9/1/ #1 TPC-H non-clustered benchmark as of 9/1/ #1 TPC-E performance as of 9/1/ A fraction of the cost In-memory across all workloads Private cloud Public cloud Most consistent data platform 1Figure taken from public pricing information.

20 Maximize your investments through multiple SQL Server Editions
SQL Server Enterprise Edition Access mission-critical capabilities to achieve unparalleled scale, security, high availability, and leading performance for your Tier 1 database, business intelligence, and advanced analytics workloads. SQL Server Enterprise Edition customers can choose between Business Critical and General Purpose core conversation ratios Applies to server and client access license (CAL) customers General purpose Business critical SQL Server Standard Edition Find rich programming capabilities, security innovations, and fast performance for mid-tier applications and data marts. Easily upgrade to the Enterprise edition without having to change any code. What does Data Hybrid Use Benefit Get You? SQL Server EE core customers with SA Can pay Base Rate on either General Purpose or Business Critical SKU 1 core on-premises = 4 cores in General Purpose SKU 1 core on-premises = 1 core in Business Critical SKU SQL Server Standard Edition core customers with SA Can pay Base Rate on General Purpose SKU only 1 core on-premises = 1 core in General Purpose SKU SQL Server Enterprise Edition Server + CAL Can pay base rate on either General Purpose or Business Critical SKU Customers get cores depending on the number of CAL on-premises SQL Server Standard Edition Server + CAL customer with SA Can pay Base rate on General Purpose SKU only Customers get cores depending on number of CALs on-premises General purpose

21 The modern data estate SQL Server VM R Microsoft’s cloud solution
1/10th the cost of Oracle SQL 70% faster than competition Operational databases Azure SQL Database 2x the global reach SQL Data warehouses Azure SQL Data Warehouse 99.9% SLA  Data lakes Azure Data Lake, HDInsight Reason over any data, anywhere Flexibility of choice Security and Performance All built-in R Any language, any platform, anywhere JAVA SQL Server More certifications than any other cloud

22 SQL server on virtual machines
Run your new SQL Server 2017 licenses in an Azure VM to get more value from your SQL Server investments Operating system choice – support for Windows Server, Red Hat Enterprise Linux, SUSE Linux Enterprise Server, and Ubuntu Linux. Cloud flexibility – Set up and manage your SQL Server deployments in minutes, and then scale up or down on the fly. Tuned for performance – Meet your toughest demands with virtual machines optimized by the team that built SQL Server. Hybrid connectivity – Get the most out of your on-premises investments, and take advantage of all that Azure offers. Highly-secured and trusted – Protect your entire data estate with a highly-secured database on the most compliant cloud. For those of you who want great performance at an even lower total cost of ownership, why not run your new SQL Server 2017 licenses in an Azure VM – the only VM tuned by the team that built SQL Server? Today, you’ll find new gallery images for both Windows Server and Linux as well as templates that make it a lot easier to create a SQL instance. We also heard some of you need a simpler way to handle backup for lots of VMs, so we created a new enterprise backup solution. Running VMs on Azure is a great way to get more value from your SQL Server investments.

23 Azure SQL database The best and most economical cloud destination for your SQL Server apps Built-in intelligence Breakthrough productivity and performance Seamless and compatible Competitive TCO Azure SQL Database is a fully-managed relational database-as-a service that provides the best and most economical cloud destination for your SQL Server data. SQL Database uses the Microsoft SQL Server Engine, which means it’s high-performance, reliable, and secure. You can use it to build data-driven applications and websites in the programming language of your choice, without needing to manage infrastructure. As a PaaS offering, Microsoft operates SQL Server for you and ensures availability and performance. PaaS features that come with SQL Database include, but are not limited to: provisioning and resizing (w/ Azure Portal experience), built-in auto HA (99.99%), automatic backup, point-in-time-restore (database-level), and active geo-replication. Because Microsoft assumes much of the daily maintenance, administration and infrastructure costs, your IT organization can quickly realize cost and operational benefits that you may not have otherwise experienced with your on-premises or hosted solution. In fact, a study by IDC found that organizations who modernized their databases from SQL Server to SQL Database realized up to a 406% ROI over five years.1 In addition to the benefits of PaaS, SQL Database also provides key benefits in some specific areas: It has built-in intelligence that helps you dramatically reduce the costs of running and managing databases and maximizes both the performance and security of your application. SQL Database provides breakthrough productivity and performance to meet the demands of today’s apps. Each database is isolated from each other and portable, each with its own service tier with a guaranteed performance level. SQL Database provides different performance levels for different needs, and enables databases to be pooled to maximize the use of resources and save money. You can adjust performance with minimal downtime to your app. Dynamic scalability enables your database to transparently respond to rapidly changing resource requirements and enables you to only pay for the resources that you need when you need them. In-memory technologies provide real-time business insight with up to 30x improved throughput and latency and up to 100x faster queries and reports. It will provide the ability to seamlessly lift and shift your SQL Server data to the cloud to a managed instance with a full SQL Server programming surface area that removes the need to re-architect your apps, saving you time and resources. SQL Database combines the operational and financial benefits of Azure PaaS with a financially-backed SLA and business continuity tools to protect the lifeblood of your business, your data. SQL Database will soon offer a Azure Hybrid Benefit for SQL Server that maximizes the investments you’ve made in on-premises licensing by providing discounted rates in the cloud. 1The Business Value of Microsoft Azure SQL Database Services, IDC, March 2015 Realize up to a 406%¹ ROI over on-premises and hosted solutions 1The Business Value of Microsoft Azure SQL Database Services, IDC, March 2015

24 Modernize customers on their terms
Microsoft Build 2016 11/7/2018 6:50 AM Modernize customers on their terms Transform with Azure On-premises Rehost Migrate 2008 and 2008 R2 workloads to Azure VM or Azure SQL Database MI Refactor, Rearchitect, or Rebuild Innovate with Windows Server containers and Azure SQL Database MI Upgrade Upgrade to Windows Server 2016 or SQL Server and get cloud and DevOps ready Organizations have options. Each is worth exploring and you may use multiple options to move workloads from SQL Server and Windows Server 2008, depending on the workload. Do you want to keep the workload on-premises or move to the cloud? Can you upgrade the operating system or do you 100% need to stay on SQL Server and Windows Server 2008? Do you want rebuild the application using new app patterns with Azure PaaS – or simplify containerize to lift and shift with minimal code changes? Otherwise, you can choose to: Move to Azure by choosing to Rehost OR Refactor, Rearchitect or Rebuild your workload or app. OR Upgrade on-premises to the latest version of Windows Server. <<slide build #1>> Migrate your applications to Azure VMs and you can get: 3 more years of Extended Security Updates for Windows Server 2008 and 2008 R2 at no additional charge, above standard VM prices  Migrate your data to Azure managed instances or VMs and you can get: A version-free option of Azure SQL Database Managed Instances 3 more years of Extended Security Updates for SQL Server 2008 or 2008 R2 at no additional charge <<slide build #2>> OR take advantage of the Azure Hybrid Benefit: The Azure Hybrid Benefit can help you save 55%* for SQL Server and up to 49%** for Windows Server by using your on-premises licenses (vs. pay-as-you-use). Also, the Azure Hybrid Benefit and Azure Reserved Instances can help you save up to 67%*** for Windows Server VMs (compared to AWS). Then, modernize when you are ready by upgrading in Azure or transform apps and data with Azure services. <<slide build #3>> If you chose to upgrade on-premises to Windows Server 2016 or 2019 and SQL Server 2017 you can leverage the security updates you need. More on that later. If you must stay on Windows Server You have the option to buy Extended Security Updates to get 3 more years of security updates for Windows Server and SQL Server 2008 or 2008 R2. Then, upgrade when you are ready. *Pay a reduced rate on vCore-based options and save in highly-virtualized scenarios ***AWS r4.xlarge, Windows, US West (Oregon) convertible 3-year Term, all upfront vs. Azure E4 v3, Windows, West US 2, 3 Year Reserved with Azure Hybrid Benefit **Pay a basic compute rate for your Windows Server VMs in Azure Save more with Azure Hybrid Benefit Buy extended security updates Free extended security updates © 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

25 New EOS offer: Extended Security Updates
Migrate to Azure Upgrade on-premises OR Migrate apps and data to Azure VMs Get free Extended Security Updates for Windows Server and SQL Server 2008 and 2008 R2 VM’s for three years after end of support deadline Migrate data to Azure SQL DB Managed Instances Azure SQL Database Managed Instance offers a version-free option Save with Azure Hybrid Benefit Use existing on-premises licenses to save up to 55% on Azure Upgrade in Azure when ready, or transform with Azure services Upgrade to latest version Windows Server 2016 or 2019 SQL Server 2017 Can’t meet the deadline? Protect server workloads Buy Extended Security Updates to get 3 more years of security updates for Windows Server and SQL Server 2008 or 2008 R2 Upgrade when ready We are pleased to announce new options to keep workloads protected if you can’t get it all upgraded in time for the deadline. In Azure: If Azure is your destination, you can simply migrate apps running on 2008/2008 R2 as is – and get three more years of security updates for free. This buys you more time to work on upgrading or modernizing your applications in the cloud. Many apps are tied to data, so we will also offer 3 years of free Extended Security Updates for SQL Server 2008/2008 R2 running in Azure VMs. Or, even better, migrate to Azure SQL Database Managed Instance for a version-free option that will make this your last end-of-support transition. On-premises: We recommend upgrading to the most current versions of Windows Server and SQL Server. If you cannot meet the deadline, you can buy Extended Security Updates to keep the remaining servers protected until you get them upgraded.

26 Paths to Upgrade YOUR SQL SERVER
Flexibility to upgrade and modernize your data platform with SQL Server 2008 or 2008 R2 without support, SQL Server 2016 & 2017 on-premises, on virtual machine, or in the cloud SQL Server or 2017 Azure SQL Database SQL Server on Azure VMs SQL Server 2008 or 2008 R2 with Extended Security Updates SQL SQL SQL SQL 2016 2017

27 Utilize Microsoft migration tools for your on-premises upgrade to SQL Server 2017
Data Migration Assistant (DMA) enables you to upgrade by detecting compatibility issues that can impact database functionality in your new version of SQL Server and Azure SQL Database. Database Experimentation Assistant (DEA) is a new A/B testing solution for SQL Server upgrades. It will assist in evaluating a targeted version of SQL for a given workload. Customers who are upgrading from previous SQL Server versions (SQL Server 2005 and above) to any new version of the SQL Server will be able to use these analysis metrics. Database Experimentation Assistant (DEA) Data Migration Assistant (DMA) SQL SQL SQL On-premises SQL On-premises

28 speed up your cloud migration journey with the Database Migration Guide
IaaS PaaS The Database Migration Guide creates a custom report on how to migrate your source data to the destination of your choice: on-premises, cloud, private cloud, IaaS or PaaS Utilize Azure Database Migration Service (Azure DMS) or Azure Migrate to complete your migration Azure DMS is designed as a seamless, end-to- end solution for moving on-premises SQL Server databases to the cloud Azure Migrate is designed for migrating your on-premises VMs to Azure Azure Database Migration Service (Azure DMS) Azure Migrate On-premises

29 SQL SERVER momentum 2,000,000+ Docker pulls “It was incredibly easy to set up and move SQL Server from Windows to Linux” Dean Chen VP of Engineering, dv01 “One of the easiest migration experiences that we've had” Chris Amaris CTO, Convergent Computing “It guarantees compatibility with more target customers” Ron Dunn Lead Developer, Ajilius There’s been a lot of exciting momentum around workloads on SQL Server 2017 already. During preview alone there were: 2 million Docker pulls of SQL Server on Linux The most adopted preview in the history of SQL Server!! We’ve been hearing from customers about how easy it is to get started with SQL Server 2017 on Linux. And that’s EXACTLY what we’re working for.

30 SQL Server customer SUCCESS
Customers who are utilizing the power of SQL Server 2017

31 DELIVERING INSIGHTS FOR INVESTORS 15X FASTER Real-time analytics with SQL Server on Linux
Challenge FinTech company’s loan intelligence platform experienced performance slowdowns with PostgreSQL Slow query speeds and time-consuming maintenance Impact Query times cut from 30 to <2 seconds with SQL Server Management time reduced 90% Simplified dev operations with Linux “The biggest benefit for us was that we were able to switch SQL Server to Linux and not have degradation in other areas.” Devon Hinton, Software Engineer, dv01

32 11/7/2018 6:50 AM Humantech moves to SQL Server 2017 on Linux to reduce costs and boost efficiency Scenario Humantech is one of the world’s largest providers of ergonomics consulting and software services. The company decided to standardize its IT environment on one operating system in order to promote its continued growth and success. However, Humantech wanted to keep its preferred Windows database, Microsoft SQL Server, because of the solution’s reliable performance and familiar technology. Solution To satisfy both needs, the company upgraded from SQL Server 2008 to SQL Server 2017 on Linux. Now, Humantech saves on IT maintenance and has an updated database that offers fast operation and strong security. “During the restore process, you simply upgrade the SQL Server 2017 database along the way. As a result, it was easy to deploy and gave us confidence in the evaluation.” - Ken Lupo, Director of Technology at Humantech “We did not want to go for a walk on the wild side. Our goal was to ensure that our solutions would be as durable, off-the-shelf, and minimally customized as possible, which is why we sought to go with a flexible database that we already knew so well.” - Jim Good, President of Humantech © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

33 Customer resources for migration & updating
100% Scenario Offer/resource I need more time to plan my upgrade Extended Security Updates I am investing in projects on Linux SQL Server on Red Hat Enterprise Linux offer I want to move my on-premises SQL Server and Windows Server licenses to IaaS License mobility Azure Hybrid Benefit Azure credits I want to move my on-premises SQL Server licenses to PaaS I want to scale through private cloud Unlimited virtualization benefits I want to grow with analytics services Free R Server for HDInsight & Free Access Power BI

34 Start your MIGRATION journey today
Migrate Make the move 4 Use the Database Migration Guide to obtain Technical and Business guidance Run the MAP toolkit 1 Discover Identify your databases to upgrade Take the Data Maturity Assessment 2 Assess Learn your data maturity Innovate faster with SQL Server 2017 and Azure Data Service 3 Target Explore options to unlock your app potential with Cloud and AI

35 11/7/2018 6:50 AM © Microsoft Corporation. All rights reserved.

36 Modernize your apps with Data Accelerator
Cloud On-Premise Azure SQL Database Azure SQL Database Managed Instance SQL Server 2017 Migrate Azure Database for MySQL Azure Database for PostgreSQL Modernize your apps with Data Accelerator Qualify for Data Accelerator and begin your journey to the Cloud aka.ms/dataaccelerator For ISVs, Data Accelerator connects you with product and technical expertise to help you design and deploy trusted, intelligent applications. Through this program, we will partner with you to innovate your application offerings, maximize your cloud and data investments, and grow your business.  Through our Data Accelerator app deployment program, you can leverage the latest innovations of SQL Server, including pre-release deployment on Linux, and qualify to build with our efficient upgrade service using tool automation across your application lifecycle, including assessment, upgrade and post upgrade verification. You can also gain access to the Advisor Tool to assess how to deploy intelligent app features such as R-services or advanced analytics to optimize your applications. Finally, this program gives you access SQL Server logo certification as well the ability to qualify for our go to market programs. You can learn more about Data Accelerator at Benefits: Leverage our efficient upgrade service to modernize your application Augment your app with intelligent features Access upgrade and migration tools and benefit from subject matter experts advice Requirements: You are ready to proceed with upgrade or migration process within 3 months or less You have available resources to support the upgrade or migration

37 SQL SERVER 2017 EDITIONS 11/7/2018 Enterprise Standard Express
Common programming surface area - develop once and scale across editions MISSION CRITICAL IN-MEMORY PERFORMANCE AND SCALE, SECURITY AND HIGH AVAILABILITY Mission critical high availability on Windows and Linux Enhanced in-memory performance Faster performance with Adaptive Query Processing Unparalleled data security PB scale data warehousing End-to-end mobile BI with rich visualizations on all major platforms In-database advanced analytics built-in at scale with R and Python Enhanced hybrid scenarios including Stretch Database, HA, DR and backup Software Assurance benefits include unlimited virtualization, Machine Learning Server for Hadoop, and Power BI Report Server Standard FULLY FEATURED DATABASE FOR MID- TIER APPLICATIONS AND DATA MARTS End-to-end database security with Always Encrypted Enhanced in-memory performance for all workloads Basic reporting Basic analytics Hybrid scenarios: Stretch Database, backup Express SMALL-SCALE APPLICATIONS Development and management tools Easy backup and restore to Microsoft Azure Free to use This is a simplified 1-slide version for customers to show the all-up positioning of these four main SKUs. Enterprise: Comprehensive, high-end capabilities for demanding database and business intelligence requirements. Standard: Core data management and business intelligence capabilities for non-critical workloads with minimal IT resources. Express: Easy to get started, free to use for redistribution and embedding. Developer: Free version where customers can build, test, and demo apps in non-production environments Now we’ll look at features in detail with a focus on Standard and Enterprise only. Developer DEVELOPMENT AND TESTING  Build, test, and demo apps in non-production environments  Free to use  All Enterprise Edition features available © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

38 Business Intelligence
SQL Server 2017 features by edition Standard Enterprise OLTP Performance Maximum number of cores 24 cores Unlimited Maximum memory utilized per instance 128 GB OS Max Maximum size 524 PB Advanced OLTP (In-memory OLTP*, Operational analytics) Basic high availability (2-node single database failover, non-readable secondary) Manageability (Management Studio, Policy-Based Management) Enterprise data management (Master Data Services, Data Quality Services) Advanced HA (Always On - multi-node, multi-db failover, readable secondaries) Basic Adaptive Query Processing (Interleaved execution) NEW* Advanced Adaptive Query Processing (Batch mode memory grant feedback, Batch mode adaptive joins), Automatic Plan Correction Security Basic security (Always Encrypted, Row-level security, data masking, basic auditing, separation of duties) Advanced security (Transparent Data Encryption) Data Warehousing Advanced data integration (Fuzzy grouping and look ups, change data capture) Data warehousing (In-Memory ColumnStore, Partitioning) T-SQL query across relational and Hadoop data with PolyBase** Business Intelligence Programmability & Developer Tools (T-SQL, CLR, Data Types, FileTable, JSON, graph data support) Basic data integration (SSIS, built-in connectors) Basic reporting & analytics* Basic Corporate Business Intelligence (Multi-dimensional models, Basic tabular model, enhanced connectors, new transformations, object-level security, ragged hierarchies)* Mobile BI* Advanced Corporate Business Intelligence (Advanced tabular model, Direct query, in-memory analytics, advanced data mining)* Advanced Analytics Basic R and Python integration (Connectivity to R Open and Python, Limited parallelism)* Advanced R and Python integration (Ability to run on GPUs and full parallelism through Machine Learning Services)* Hybrid Cloud Stretch Database* General approach is to scale features down from EE to SE with throttles such that features are programmable in SE but EE is required for scale and performance: Tabular Models in SE with 16GB memory cap per instance In-memory OLTP in SE with 64MB memory restriction at the instance level In-DB-Analytics allow developers to execute RRE-functions outside EE with close-to-RRO limitations (perf & dataset size) Security, encryption story is fractured: TDE moves from EE to SE; Always Encrypted is EE 1-page overview of features by edition with new features highlighted. Features in blue are newly available. *In-memory OLTP subject to memory limits in Standard Edition **Available for Windows Server only

39 WHAT’S NEW IN SQL SERVER 2017 SINCE 2005
System Center Marketing 11/7/2018 WHAT’S NEW IN SQL SERVER 2017 SINCE 2005 OLTP Performance Security Data Warehousing Business Intelligence Advanced Analytics Hybrid Cloud Real-time operational analytics with in-memory OLTP or on disk In-memory for more applications Unparalleled scalability with Windows Server 2017, with 12TB memory and Windows Server max cores Enhanced AlwaysOn, with 8 secondaries and Replica Wizard Multiple node failover clustering (3 synchronous, up to 8 replicas) In memory OLTP Buffer Pool Extension to SSDs Enhanced query processing Resource Governor adds IO governance SysPrep as cluster level Predictable performance with tiering of compute, network and story with Windows Server 2012 R2 Delayed Durability Clustered Shared Volume support, VHDX support (Windows Server R2) Query optimization enhancements Query Store Temporal support Transparent Data Encryption Always Encrypted Row-level security Dynamic data masking Enhanced separation of duties CC certification at High Assurance Level for 2017 Backup encryption support Adaptive Query Processing Operational analytics In-memory ColumnStore Deployment rights for APS Enhanced In-memory ColumnStore for DW PolyBase for simple T-SQL to query structured and unstructured data Enhanced database caching Up to 15,000 partitions Analytics Platform System Enhanced connectors, new transformations, object-level security, ragged hierarchies** Graph data support Mobile BI Enhanced SSIS Enterprise-grade Analysis Services Advanced tabular models Enhanced multidimensional models JSON support Enhanced DQS, enhanced MDS Enhanced Reporting Services Temporal tables In-memory analytics Advanced data mining Create mobile reports using the SQL Server Mobile Report Publisher Consume with Power BI mobile apps on all major platforms Azure HDInsight Service Pin report items to Power BI Power Map for Excel Mobile BI interfaces for Power BI Power BI in Office 365 Microsoft Visual Studio dev tools Python integration** R built-in to your T-SQL RRE APIs with full parallelism and no memory limits for scale/performance Built-in In-memory Advanced Analytics Advanced tabular model Direct query Advanced data mining Stretch database Partitioning for efficient data loading Hybrid scenarios with SSIS Enhanced backup to Azure Easy migration to the cloud Simplified cloud DR with AlwaysOn replicas Simplified backup to Azure Support for backup of previous versions of SQL Server to Azure Cloud back-up encryption support Simplified cloud Disaster Recovery with AlwaysOn replicas in Azure VMs New Azure Deployment UI for SQL Server Larger SQL Server VMs and memory sizes available in Azure License Mobility with Software Assurance Complete inventory of features since 2005 by pillar for customers upgrading from SQL Server 2017. Platform Linux support Container support **Available for Windows Server only. © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

40 WHAT’S NEW IN SQL SERVER 2017 SINCE 2012
System Center Marketing 11/7/2018 WHAT’S NEW IN SQL SERVER 2017 SINCE 2012 OLTP Performance Security Data Warehousing Business Intelligence Advanced Analytics Hybrid Cloud Real-time operational analytics with in-memory OLTP or on disk In-memory for more applications Unparalleled scalability with Windows Server 2016, with 12TB memory and Windows Server max cores Enhanced AlwaysOn, with 8 secondaries and Replica Wizard Multiple node failover clustering (3 synchronous, up to 8 replicas) In memory OLTP Buffer Pool Extension to SSDs Enhanced query processing Resource Governor adds IO governance SysPrep as cluster level Predictable performance with tiering of compute, network and story with Windows Server 2012 R2 Delayed Durability Clustered Shared Volume support, VHDX support (Windows Server R2) Manage on-premises and cloud apps (System Center 2012 R2) Query optimization enhancements Query Store Temporal support Automatic Plan Correction Transparent Data Encryption Always Encrypted Row-level security Dynamic data masking Enhanced separation of duties CC certification at High Assurance Level for 2014 Backup encryption support Adaptive Query Processing Operational analytics In-memory ColumnStore Deployment rights for APS Enhanced In-memory ColumnStore for DW PolyBase for simple T-SQL to query structured and unstructured data Enhanced database caching Up to 15,000 partitions Analytics Platform System Enhanced connectors, new transformations, object-level security, ragged hierarchies** Graph data support Mobile BI Enhanced SSIS Enterprise-grade Analysis Services Advanced tabular models Enhanced multidimensional models JSON support Enhanced DQS, enhanced MDS Enhanced Reporting Services Temporal tables In-memory analytics Advanced data mining Create mobile reports using the SQL Server Mobile Report Publisher Consume with Power BI mobile apps on all major platforms Azure HDInsight Service Pin report items to Power BI Power Map for Excel Mobile BI interfaces for Power BI Python integration** R built-in to your T-SQL RRE APIs with full parallelism and no memory limits for scale/performance Built-in In-memory Advanced Analytics Advanced tabular model Direct query Advanced data mining Stretch database Partitioning for efficient data loading Hybrid scenarios with SSIS Enhanced backup to Azure Easy migration to the cloud Simplified cloud DR with AlwaysOn replicas Simplified backup to Azure Support for backup of previous versions of SQL Server to Azure Cloud back-up encryption support Simplified cloud Disaster Recovery with AlwaysOn replicas in Azure VMs New Azure Deployment UI for SQL Server Larger SQL Server VMs and memory sizes available in Azure Complete inventory of features since 2012 by pillar for customers upgrading from SQL Server 2012. Platform Linux support Container support **Available for Windows Server only. © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

41 WHAT’S NEW IN SQL SERVER 2017 SINCE 2014
System Center Marketing 11/7/2018 WHAT’S NEW IN SQL SERVER 2017 SINCE 2014 OLTP Performance Security Data Warehousing Business Intelligence Advanced Analytics Hybrid Cloud Real-time operational analytics with in-memory OLTP or on disk In-memory for more applications Unparalleled scalability with Windows Server 2016, with 12TB memory and Windows Server max cores Multiple node failover clustering (3 synchronous, up to 8 replicas) SQL Server Development Tools in Visual Studio Query Store Temporal support Automatic Plan Correction Transparent Data Encryption Always Encrypted Row-level security Dynamic data masking Adaptive Query Processing Operational analytics In-memory ColumnStore Deployment rights for APS Enhanced In-memory ColumnStore for DW PolyBase for simple T-SQL to query structured and unstructured data Enhanced database caching Up to 15,000 partitions Enhanced connectors, new transformations, object-level security, ragged hierarchies** Graph data support Mobile BI Enhanced SSIS Enterprise-grade Analysis Services Advanced tabular models JSON support, enhanced DQS Enhanced MDS Enhanced Reporting Services Temporal tables In-memory analytics Advanced data mining Access to reports online or offline Create mobile reports using the SQL Server Mobile Report Publisher Consume with Power BI mobile apps Python integration** R built-in to your T-SQL RRE APIs with full parallelism and no memory limits for scale/performance Built-in In-memory Advanced Analytics Advanced tabular model Direct query Advanced data mining Stretch database Partitioning for efficient data loading Hybrid scenarios with SSIS Enhanced backup to Azure Easy migration to the cloud Simplified cloud DR with AlwaysOn replicas Complete inventory of features since 2008 R2 by pillar for customers upgrading from SQL Server 2014 (heroes features on earlier slides). Platform Linux support Container support **Available for Windows Server only. © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

42 SQL PaaS cost comparison vs. AWS RDS
46% savings vs. AWS $10.0/hr Azure SQL DB Managed Instance General Purpose is 33% cheaper than AWS RDS SE (Single-AZ) at list prices Azure SQL DB Managed Instance Business Critical is 46% cheaper than AWS RDS EE (Multi-AZ) at list prices $5.44/hr 33% savings vs. AWS $3.02/hr $2.02/hr AWS RDS SE Single-AZ (List) Azure SQL DB General Purpose AWS RDS EE Multi-AZ (List) Azure SQL DB Business Critical Note: On-Demand Prices for a Managed Instance price. Pricing accessed on October 2, US East 2. Comparable AWS RDS is db.r3.2xlarge. AWS Prices based on US East (Virginia).

43 SQL IaaS cost comparison vs. AWS
19% savings vs. AWS Azure will always be cheaper for SQL on IaaS for customers with Software Assurance on Windows Server and SQL Server These customers can combine both the hybrid use benefit for SQL and Windows for best savings $2.379/hr $1.932/hr 32% savings vs. AWS $1.393/hr $0.946/hr Standard Edition on AWS EC2 (SQL License Mobility) Standard Edition on Azure (Hybrid Use Benefit Pricing) Enterprise Edition on AWS EC2 (SQL License Mobility) Enterprise Edition on Azure (Hybrid Use Benefit Pricing) Note: On-Demand Prices for a D13 v2 VM. Pricing accessed on October 2, US East 2. Comparable AWS VM is r3.2xlarge. AWS Prices based on US East (Virginia). Savings analysis assumes that customer is paying software assurance on SQL Server. Does not include SA for Windows Server as those costs are fairly negligible - $164 per 2-core license for WS DC, and $23 for Standard (OLP, NL).


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