1. Meet ADDIE: Instructional Systems Development
James Marshall
San Diego State University

2. Why should I care about ISD?
ISD is a systematic approach which…
Provides ideas about planning, how people learn, environments, media, products, systems
Guides efforts in figuring out what to do
Includes strategies for thinking/answering:
What are we trying to accomplish or teach?
How should we do it?
How will we know if we succeeded

3. Why should I care about ISD?
At a recent online learning conference, one participant complained, “Erghhhahh, this is too much about technology and not enough about pedagogy!”?
ISD (instructional design, information design) is applied educational psychology, according to Walt Dick
Sharon Shrock (1995), “idea that empirically- based principles can be applied to generate predictably effective instruction….”

4. ISD Model… one version

5. Given that visual, what is it?
Defined
Self-correcting
Data-driven
Application of scientific principles...
and it used to plan, develop, implement and evaluate learning and performance products and services

6. What typically happens during ISD?
There’s a request for help:
“I want to get the teachers up to speed on this new language arts program. Can you plan some inservice for them?”
“We want to rollout this software to the sales force. Design a class.”
“I need help with improving the team process. Can you find something online?”
“Our accident rate is way too high… train them to be more careful.”

7. Analysis, typically Where you figure out what to do
Examine the work, worker, workplace; Look at the learner and the content
Figure out priority needs, gaps, pain; then establish goals
Determine a plan for a solution system
Derive the details of what a knowledgeable high performer knows and does

8. Design, typically
Where you specify outcomes (objectives) and how you will measure them (evaluation, assessment, testing, etc.)
Check that the outcomes will satisfy the customer, match the strategic need
Weigh costs and benefits of instructional strategies and approaches
Specify objectives linked to identified goals
Match evaluation items to objectives

9. Development, typically
Build a prototype
Pilot the prototype with users and experts
Revise
Create products, services, systems
Continuously communicate with colleagues/stakeholders

10. Implementation, typically
Install the developed solution (as opposed to the prototype) in the real world
Integrate product or service with related aspects of the solution system
Urge management support
Continue communication

11. Evaluation, typically
Typically, it doesn’t happen! That said, it should.
It is required for many funded projects.
Were goals and objectives achieved? How can we find that out? At the end is NOT the best time to measure worth. When else?
Strategies: tests, observations, surveys, chats with managers, look at work, ROI measures

12. One Evaluation Model: Kirkpatrick
Level 4: Does doing it matter? Does it advance strategy?
Level 3: Are they doing it consistently and appropriately?
Level 2: Can they do it? Can they show new skills and abilities?
Level 1: Did they like what was done? Satisfaction? Use?

13. Semester Roadmap A D Analysis - Two kinds: Design Performance Analysis
Training Needs Assessment
Design
Objectives
Test Items
Classification of Content, Knowledge, Information
Instructional Strategies (Job Aids) D

14. Semester Roadmap D I E Development Implementation Evaluation
Job Aid D
Development
Bringing your product to fruition
Prototyping
Pilot Testing
Implementation
Evaluation
Formative
Summative I E