1. Higher Education and Latinos in California March 2018

2. Methodology Study among 2,322 registered voters from California
Parents of kids that are not currently enrolled in higher ed
P16-30 that are not currently enrolled in higher ed
P18-30 College Graduates/Attenders
Hispanic (50/50 SpanDom/Bilingual)
n=246
n=431
n=388
Intention of Higher Education
Intenders: 164
Non-Intenders: 82
Intenders: 232
Non-Intenders: 199
Non-Hispanic
n=377
n=381
n=499
Intenders: 253
Non-Intenders: 124
Intenders: 184
Non-Intenders: 197
Intenders: Not currently enrolled in any higher education program (post high school), but planning to do so within the next two years
Non-Intenders: Not currently enrolled and not planning to enroll within next two years
In field March 8 – 15, 2018
Weighted to the registered voter counts for CA by age, gender, and ethnicity
Source: Univision Political Tracker in Collaboration with Media Predict, as of March 2018

3. Among Hispanic Intenders and Their Parents, Over 40% Are the First Generation of Their Family to Enroll in a Higher Education Program
Q: Which of the following best describes your family history of higher education?
Source: Univision Political Tracker in Collaboration with Media Predict, as of March 2018.

4. Among Intenders (Top 2 Box)
Less than half Of Hispanic Potential Students Know Enough About Higher Education Options To Make A Good Choice
-61% of Hispanic Intenders find the process “difficult”
-Just 45% Of Hispanics Students Value An Online Degree Vs 60% of Non-Hispanics
Q: Please indicate how much you agree or disagree with the following statements:
Among Intenders (Top 2 Box)
Source: Univision Political Tracker in Collaboration with Media Predict, as of March 2018.

5. Almost 50% of Working Intenders Plan to Enroll Because They’re Looking to Enter A New Career Field
Q: Earlier you mentioned you are currently employed. Which of the following best describes why you’re considering enrolling in higher education?
Source: Univision Political Tracker in Collaboration with Media Predict, as of March 2018.

6. Over 70% of Intenders Plan to Work While Pursuing Higher Education
Q: Do you [Does your child] plan to work for pay while he/she pursues additional education?
Source: Univision Political Tracker in Collaboration with Media Predict, as of March 2018.

7. Over 50% of Intenders plan to work 16+ hours
-One-third of Hispanic Intenders plan to work 20+ hours
Q: How many hours would you [he/she] plan to work a week while taking courses?
Source: Univision Political Tracker in Collaboration with Media Predict, as of March 2018.

8. Over 50% of Intenders Will Most Likely Enroll as a Part-Time Student
-Almost 80% Of Their Parents Say It Will Be Full-time
Q: How are you [is your child] most likely to enroll?
Source: Univision Political Tracker in Collaboration with Media Predict, as of March 2018.

9. For Intenders, Greatest Motivator For College Attendance
is Getting a Better Job and Making More Money
-75% of Hispanic Intenders Believe “Decent Jobs Not Available Without A Degree”
And Desire To Experience College Life
Q: You have said that you are attending or would consider attending a college or community college. Please indicate how important each of the following reasons are for you to do so.
Source: Univision Political Tracker in Collaboration with Media Predict, as of March 2018.

10. Intenders Are Split Between Pursuing Bachelor’s Or Associate’s Degree
Intenders Are Split Between Pursuing Bachelor’s Or Associate’s Degree - Over 50% Of Intender Parents Choose A Bachelor’s Degree
-Almost 40% Of Hispanic Intenders Will Pursue Vocational/Trade School Degree
Q: What types of courses/degrees are you [is your child] interested in pursuing? Select all that apply.
Source: Univision Political Tracker in Collaboration with Media Predict, as of March 2018.

11. Top-Ranked School Types For Intenders And Parents Are Community College,
A School With A Physical Campus And A 2 Year Higher Education Institution
-For Intender Parents, A 4 Year Higher Education Institution Highest Rated Among All Options
Q: Please select your [your child’s] enrollment consideration level for the following types of schools
Source: Univision Political Tracker in Collaboration with Media Predict, as of March 2018.

12. -Parents +10pts higher confidence level
The Majority Of Intenders And Their Parents Are Confident That After Graduating College the Student Will Find a Good Job
-Parents +10pts higher confidence level
Q: How confident are you that after graduating college you [your child] could find a good job?
Source: Univision Political Tracker in Collaboration with Media Predict, as of March 2018.

13. -Among Non-Hispanics, 31% will NOT
50% Of Intenders Plan to Enroll In Community College Before Attending a 4 Year School
-Among Non-Hispanics, 31% will NOT
Q: Do you plan on enrolling in community college before attending a 4-year school?
Source: Univision Political Tracker in Collaboration with Media Predict, as of March 2018.

14. For Intenders Fits Best in My Schedule Top Reason for Attending Community College, Followed by Close to Home and Lowest Cost Option
Q: How important are/were each of the following reasons for you to attend community college?
Source: Univision Political Tracker in Collaboration with Media Predict, as of March 2018.

15. Community College Intenders Agree
Community College Intenders Agree -Know a Lot of People Who Have Gone There (74% Hispanic vs. 87% Non-Hispanic) -34% of Hispanics Feel Its Only For People Who Can’t Get Into/Fail Out Of 4-Year Colleges (vs. 25% NH) -35% of Hispanics Believe Only Remedial Courses Taught At Community Colleges (vs. 23% NH) -29% of Hispanics Believe Grads Will Only Get Low Paying Jobs (vs 24% NH)
Q: Please rate your level of agreement with the following statements.
Source: Univision Political Tracker in Collaboration with Media Predict, as of March 2018.

16. Perception of Online Course for All Intenders Are Similar
Key Drivers: Taking Classes When/Where I Want, Learning At Own Pace And Completing Degree Faster
Q: How important are each of the following as to why you decided to take, or are considering taking, online courses in pursuit of a degree?
Source: Univision Political Tracker in Collaboration with Media Predict, as of March 2018.

17. But non-Hispanics Who Have Taken Online Courses Have Better Experience
-77% of Non-Hispanics Say Fits With My Childcare Schedule vs 61% Hispanics
-73% Of Non-Hispanics Cite Access To A Wider Variety Of Subjects vs 59% Hispanics
-71% Non-Hispanics Call Out Not Want To Travel To A Campus vs 52% Hispanics
Q: How important are each of the following as to why you decided to take, or are considering taking, online courses in pursuit of a degree?
Source: Univision Political Tracker in Collaboration with Media Predict, as of March 2018.

18. Almost 80% Of Hispanic Intenders Expect To Be Fully Prepared
To Enter The Workforce After Graduating
-Over Two Thirds Feel There Should Be More Access To Trade Schools, Apprenticeship Programs
-Over 40% Would Consider An Unknown School If Another Hispanic Recommended It
-Only 35% Agree That the School Should Have a Large Hispanic Community/Be A Hispanic Serving Institution
Q: Please indicate your level of agreement with the following statements:
Source: Univision Political Tracker in Collaboration with Media Predict, as of March 2018.

19. Intenders Have Mixed Salary Expectations Upon Completion Of Degree, Hispanic Parents Much More Likely To Expect $100K+ After Graduation
Q: Approximately what annual salary do you expect to earn in your [your child to earn in his/her] first job after completing your [his/her] degree?
Source: Univision Political Tracker in Collaboration with Media Predict, as of March 2018.

20. Intenders Rate California State University System, University of California System, and California Community Colleges Highest in Preparing Students for Quality Careers -Online Colleges Rank Lowest among both Hispanic and Non-Hispanic Intenders
Q: How well are the following higher educational institutions preparing students for quality careers?
Among Intenders
Source: Univision Political Tracker in Collaboration with Media Predict, as of March 2018.

21. -Exception is Non-Intenders
Approximately 70% Of All Respondents Are Concerned About Affording Rising Tuition And Fees
-Exception is Non-Intenders
Q: Please rate your level of concern about affording rising tuition and fees.
Source: Univision Political Tracker in Collaboration with Media Predict, as of March 2018.

22. Hispanic Intenders More Likely Than Non-Hispanics to Say They Are
Not Currently Saving for College…But Want To
-60% Parents Are Currently Saving
Q: Are you [Is your child] currently saving for college?
Source: Univision Political Tracker in Collaboration with Media Predict, as of March 2018.

23. All Respondents Agree That Financial Considerations Impact School Choice
Q: To what extent will financial considerations impact your [your child’s] decision on where to go to school?
Source: Univision Political Tracker in Collaboration with Media Predict, as of March 2018.

24. Paying for college: Most Programs UNKNOWN to Hispanic Intenders and Parents
-50% of Intenders received financial from the school
-Almost half intend to use personal savings to pay for college educaiton
Q: Which of the following resource do you [does your child] plan to use to pay for college?
Among Intenders (Top 2 Box)
Among Parents of Intenders (Top 2 Box)
Source: Univision Political Tracker in Collaboration with Media Predict, as of March 2018.

25. Key Takeaways
Less than half of Hispanic Intenders feel they know enough about higher education options to make good decisions (vs. 67% Non-Hispanics)
California State University System and University of California System seen as best in prepping students for quality careers, online college lowest for all respondents
More than 70% of all respondents are somewhat/very concerned about being able to afford the rising cost of tuition and fees
Hispanic Intenders more likely than Non-Hispanics to say they’re not currently saving for college, but want to
60% of Parents of Intenders are currently saving
Intenders, and Parents of Intenders agree that financial considerations impact school choice
Intenders and Parents of Intenders most likely to use personal savings and financial aid from the school to help pay for college than any other resource

26. Education Politics

27. Among Intenders, Hispanics And Hispanic Parents Show Greatest Support For Tax Increases to Fund Higher Education
Q: Do you support or oppose paying significantly higher taxes in the future to increase taxpayer funding to higher education?
Source: Univision Political Tracker in Collaboration with Media Predict, as of March 2018.

28. The Majority Of Intenders And Their Parents
Support Governor Making College Affordability a Top Priority
Q: Do you support or oppose California’s next governor making college affordability a top priority?
Source: Univision Political Tracker in Collaboration with Media Predict, as of March 2018.

29. Hispanic Potential Students And Hispanic Parents Vote in 2018 More Likely To Be Influenced By How the Candidates Address Higher Education
Q: To what extent will your vote for governor in 2018 be influenced by how the candidates plan to address higher education?
Source: Univision Political Tracker in Collaboration with Media Predict, as of March 2018.

30. Key Takeaways
Hispanic Intenders and Parents of Intenders more likely than Non-Hispanics to support increased funding for higher education;
More than half of Intenders, and Parents of Intenders support CA’s next Governor making post high school degree attainment a top priority
Majority of all segments support making college affordability a priority (Intenders, Parents of Intenders, Non-Intenders)
More than 40% of Hispanic Intenders, and Parents of Intenders say their vote for Governor in 2018 will be greatly influenced by how the candidates plan to address higher education, and this number is higher than for Non-Hispanics

31. How Can We Help?