1. International Enrollment Growth Plan
Provost Appointed Taskforce Committee California State University, Chico July 2017
Committee Members:
Sara Trechter (Co-Chair), Frank Li (Co-Chair), Sharon Barrios, Debra Barger, Dick Hsu, Matt Meuter, Chiara Ferrari, Anita Raye

2. Understanding Committee’s Charge 9/1/2016
“Develop a thorough International Student Recruitment Plan that will serve the campus through the year and beyond with realistic goals and expectations.”
1 Strategic Plans
2 Internationalization Benefits
Diversity in student population
Enriched learning experience
Increased funding
Local economic impact
Framework
Where are we now?
Where do we want to be?
How do we get there & sustain?

3. CSU, Chico in Comparison Fall 2015 (from CO website)
Campus
Total enrollment
Intn'l Enrllmnt
% of total Enrllmnt
San Jose
32,773
3,243
9.9%
East Bay
15,528
1,077
6.9%
Northridge
41,548
2,650
6.4%
San Diego
34,254
1,987
5.8%
Fullerton
38,948
2,241
San Francisco
30,256
1,703
5.6%
San Bernardino
20,024
1,002
5.0%
Los Angeles
27,680
1,363
4.9%
Long Beach
37,446
1,711
4.6%
Chico
17,220
633
3.7%
Fresno
24,136
857
3.6%
Pomona
23,717
762
3.2%
Monterey Bay
7,102
173
2.4%
San Marcos
12,793
299
2.3%
Bakersfield
9,228
156
1.7%
Sacramento
30,284
436
1.4%
San Luis Obispo
20,944
290
Humboldt
8,790 76
0.9%
Maritime Academy
1,075 9
0.8%
Stanislaus
9,282 75
Dominguez Hills
14,635
112
Sonoma
9,408 37
0.4%
Channel Islands
6,167 4
0.1%
Campus Totals
473,238
20,896
4.4%

4. CSU, Chico Enrollment: 10 years

5. Headcount by Major: 3 years

6. CSU, Chico International Student Recruitment Targets
1 Where do we want to be?
Proposed Model One (80% undergrad/20% grad)—total
Proposed Model Two: (70% undergrad/30% grad)—total
Targets: Total minus J1
Current
3 years
5 years
2.7% 4% 5%
471 Headcount
680
850
Current
3 years
5 years
2.7%
4.5%
5.8%
471 Headcount
765
986
CSU, Chico International Student Recruitment Targets
Model 1
116
184
203
222
242
261
Model 2
218
246
273
301
329

8. Target New Student Enrollment
Given: 25% loss to graduation per year

9. Target New Student Enrollment
Given: 25% loss to graduation / year

10. How do we get there? From initial outreach,
Holistic Experience & Student Recruitment
Outreach Recruiting & Marketing
Admissions & Orientation
Embedded Chico Experience
Alumni Relations
From initial outreach,
during the application and admissions,
through a student’s degree, and as an alum
essential for creating multi-faceted,
successful, long-term international relationships
attracting high quality, successful international students
Recruitment in this plan is inextricably tied to student success.

11. 2 Diversify regions programs, and academic recruitment areas
2.1 Global partnerships & recruitment
2.2 Domestic recruitment
2.3 Diversify international student population
2.4 Academic strengths and niche strength focus
3 Comprehensive recruitment strategies
3.1 Faculty involvement and training
3.2 Strategic use of agents
3.3 Long term relationships with alumni
3.4 Fee waivers to diversify students
3.5 Expanded communication outreach & social media use

12. 4 Develop and implement strategies for addressing campus challenges to sustaining community and alumni relations
4.1 Stronger support services: initial advising and orientation
4.2 Intrusive advising system
4.3 Integrate domestic & international students academically and in activities
4.4 GA-, RA- and TA-ships & peer mentorship system
4.5 Instructional support for areas serving international students

13. 5 Utilizing Non-Resident fee growth to create differential funding models: Model 1 and Model 2

14. First year Allocations based on all available funds from growth

15. Estimated Expenses for One Year AY 17-18
Undergrad
Graduate
Registration Fees
$7,044
$8,310
Tuition ($396/unit) 
$9,504 (24 units)
$7,128 (18 units)
Books & supplies
$1,708
$1,674
Living Expenses
$10,920
Total
$29,176
$28,032