3. ‘An Idea that changes the World’
Outline to achieve that ‘Idea’
Write the Business Plan
Attract Investors with a Good Presentation

4. The Business Idea

5. How to write executive summary
It is a brief section at the beginning of a long report
The most important part is the 1st paragraph that clearly explains what the company does
It must summarize the whole document
Should not exceed one page (Preferably 4 paragraphs)
The paragraphs might consist of:
• Company Description Summary
• The Problem
• Your Solution
• Financial Analysis of the Business

6. Company Overview Product/Service Description
Business Type: B2C/B2B, Retail, Manufacturing, Product/Service
A clear Mission and Vision Statement
The industry where your business is involved
Uniqueness of your Business Idea
Sole Proprietorship or Partnership or Corporation
Product/Service Description
A-Z of your product/ service
Technical Specifications
Benefits offered

7. Tagline that matters

8. Industry analysis

9. Market Analysis

10. Company’s Current Situation Analysis (SWOT Analysis)

11. Example of swot Internal factors (S and W) External factors (O and T)
Financial resources
Physical resources
Human resources
Natural Resources
Current processes
Market trends
Economic trends
Funding
Demographics
Relationships with suppliers and partners
Political, environmental and economic regulations

12. Marketing Plan

13. Operational Plan

14. Human Resources Management Plan
Organogram
Job Responsibilities
Business Owners/Partners Background

15. Financial Plan Sources of fund Allocation of fund
Projected income statement (for at least 2 years)
Break-Even Point (BEP) analysis
Risk management plan
What Investors will receive

16. Income statement

17. Breakeven Formula Fixed Costs Contribution per unit
Contribution per unit = Selling Price per unit – Variable Cost per unit

18. Example Using the following data, calculate the breakeven point:
Selling Price = 50
Variable Cost = 40
Fixed Cost = 70,000

19. Solution Contribution = 50 - 40 = 10 per unit
Breakeven point = 70,000/10 = 7,000 units

20. Why Referencing ? You need to cite references to:
Support your arguments and give your work a factual basis.
Protect yourself against charges of plagiarism.
Demonstrate to assessors or critics that you have carried out the research.
Allow the reader to locate the materials you consulted.

21. Referencing Website

22. Referencing Journals

23. Referencing books