1. Claudia Andreea Calina De El Fakih & Jennifer Cabido
Green Hotels
An ongoing trend on Sustainable Tourism
Claudia Andreea Calina De El Fakih
&
Jennifer Cabido

2. Sustainability
nowadays seen as a global concept built over three main considerations:
Environmental
Economic
Social

3. Climate protection
Protection of resources (water, energy, etc)
Biodiversity
Organically growth food (no pesticides)
Minimize pollution and wastage
Seasonality of products
Develop local communities (buy local)
Equal rights
Fair trade
Better education opportunities
Fighting poverty and prosperity for all

4. Demand for Sustainable Tourism
Most consumers will not ask for more sustainable options - they expect the tourism provider just to do it!
A 2012 report by The Travel Foundation found that 75% of consumers want a more responsible holidays

5. Keys to become a Green Hotel
Reducing water consumption
Reducing electricity and fuel consumption
Reducing the amount of waste generated
Minimize the use of disposable containers and use only recyclable or biodegradable products
Compost food coming out from the kitchens and restaurants or producing biogas
“Buy local”
Develop good relations with the local community
Implement a communication system to maintain guests informed about environmental practices and ensure they support them during and beyond their stay.

6. Example of a Green Hotel
The Crowne Plaza Hotel in Copenhagen

7. Green washing
It is important to define a clear communication strategy to show to potential and existing guests concrete actions being undertaken towards sustainability.
Ensure your actions fall clearly into a specific category
Explain in details what are you doing to obtain an official green certification if you do not already have one.
Be transparent.

8. References