2. Building Your Local Campaign
For the Campaign year, we’ll be working on new initiatives to really

3. Agenda What is a campaign peak? SMART Goals
Create your own peaks and goals!
Share!

4. What is a campaign peak?

5. Campaign Peaks Specific events Date/timeline Measurable goals
Build power towards your goals
Align with the mission of PIH Engage
Campaign peaks are specific events that give your year shape and momentum
Could be anything from a fundraising event to a meeting with Congress
Keep in mind the greater mission of PIH Engage when coming up with campaign peaks

6. Campaign Peaks

7. Campaign Peaks Power Next Meetings with Congress Strides in Solidarity
World AIDS Week Action
November Fundraising
Campaign
First meeting with Congress
Social for Justice
Power
Training
Institute
Fall
Winter
Spring

8. Network Campaign Peaks
Personal fundraising push in November
Advocacy tactics and timeline
Culminating event

9. Setting Goals Separate goals for every campaign peak
Be ambitious but realistic!
Break it down
Every campaign peak should have its own set of goals. For each one, think about what would constitute success?
Then break it down into small specific steps as to how you will achieve that goal, there is an example on your worksheet about a 3000 dollar Strides goal and how to go about achieving it

10. SMART Goals
Specific
Measurable
Ambitious
Realistic
Time-bound

11. Make your own!
Using your worksheet and chart paper!