1. Begin with the End in Mind
Professional and Career Development for the Underprepared Student

2. Stephen F. Austin State University Nelson Rusche College of Business
Chelsea Heidbrink
Coordinator of Student Success
formerly Director of Career Success and Corporate Engagement, Academic Advisor
Megan Sellers
Coordinator of Career Success and Corporate Engagement, Academic Advisor, Nelson Rusche College of Business
Nacogdoches, TX

3. Let’s play a game

4. Phoebe is a junior and is majoring in music with a 3. 0 GPA
Phoebe is a junior and is majoring in music with a 3.0 GPA. Her only true work experience is a music video called “smelly cat,” but she is a free spirit who is willing to work several types of jobs. She doesn’t have a resume yet but she participates in extensive community service activities.
Chandler has a degree in business management and has interned at several places as a data analyst (not a transpondster). He has visited Career Services every year since he was a freshmen and has asked several professors, advisors, and professionals to review his resume.
Rachel is currently waitressing at a coffee house and is majoring in fashion. She just started her sophomore year and has joined several student organizations related to marketing and fashion and is active in her sorority. She has not yet started her resume, but has made an appointment with you to discuss internships
Joey is in his victory lap year but graduates in one month. His resume only includes his high school activities because he didn’t join anything in college. He hasn’t heard of a cover letter but is only applying for jobs that have a minimum salary of $50k because he doesn’t want to make less than that.

5. Kahoot.it Pin:989314

6. Stephen F. Austin State University Nelson Rusche College of Business
About Us…
Stephen F. Austin State University
Approximately 40% students of color
Approximately 50% first-generation students
Approximately 25% low SES student
*Institutional Research
Nelson Rusche College of Business
Almost 60% had no employment plans 2 months before graduation
*Graduation survey Spring 2016
Average salary post graduation: $33,000
*According to the Texas Higher Education Coordinating Board*

7. In our experience… Students today…
Have higher salary expectation and demands
Are underprepared with resumes and professional documents
May not know what professional dress is (or own it)
Are unaware (or don’t care) about consequences of actions
i.e. social media
Don’t have a plan B
Have a hard time understanding how classroom and student organization skills transfer to work
Don’t realize what it takes to actually get hired

8. So Now What?

9. “Begin with the end in mind.” -Stephen Covey

10. Nelson Rusche College of Business Student Success Passport

11. Four Modules

12. Personal and Professional Branding
Social media
Resumes, cover letters, professional documents
Personal mission statements
Elevator pitches
Professional attire
Interview skills

13. Experiential Learning
Study abroad
Volunteer and/or service-learning
Internships
Job shadowing
Work experience

14. Leadership Development
Certified Student Leadership Endorsements
Student organization involvement and leadership
Student organization competitions
Participation/Presentation in conferences

15. Rusche College Activities and Events
Passport workshops
Internships, resumes, social media
C2C (College to Career Conference)
Mock Career Fair
Rusche Distinguished Speaker Series

16. How it works Built utilizing existing technology (D2L)
Set up similar to an online class
Instructions
FAQ’s
Participation Agreement
Self-paced over the full year (fall semester for seniors)
Attendance tracked at events
Utilize dropboxes for “assignment” submission
Graded like an online class

17. Scholarship Incentives
$50,000 Class Competitions
$80,000 Passport Activities
Fr, So, Jr, Sr
$12,500/class
Top Earner: $2500
10 Runners Up: $1000
Awarded at end of year for following semester
Seniors awarded end of fall semester for spring
Study abroad scholarships
Student organization travel
Student competitions
Conference fees
Must be an active passport participant to receive scholarship money
Active: At least one activity complete in each module

18. Let’s Take a Look

19. Strategies for Success
Utilize existing opportunities/departments on campus
Become friends with somebody in instructional design
Create marketing and branding for the program
Get input from faculty, business professionals
Host trainings/kickoff events
Communicate the “why” to your students
Host workshops at different times/days throughout the week
Have follow up activities for each workshop
Set expectations for attendance

20. Lessons Learned Cohort separation
Think through options for most efficient separation
Need LOTS of activities for students who may participate Fr-Sr year
Activities should have recommended years for completion
Higher standards for upperclassmen
Grading should be “out of x points”
Create rubrics for objective grading
Grading takes the most time
Can easily be integrated into classrooms
Check with financial aid offices about scholarship distribution
Cross campus communication

21. Questions? Chelsea Heidbrink: heidbrinc@sfasu.edu
Megan Sellers: