1. Donna M. Audette Coaching With Care
Structuring a Major Gift Program YWCA Capacity Building Institute Santa Fe, NM February 7, 2014
Donna M. Audette
Coaching With Care

2. People
Plan
Prospects
Persistence
Patience

3. PEOPLE
Board of Trustees
Paid Development Staff
Fundraising Networks

4. PLAN
Case Statement
Pre-Campaign Interviews (form)
Timeline
Major Gift Threshold
Budget
Pyramid of Gifts

5. PROSPECTS
Identify persons interested
Collect as much information as you can
Cultivate
Track
Listen, Listen, Listen
Define their passion
Prospect Form
Community Relationship Survey

6. PERSISTENCE
Ready to make the ask
Common mistakes
The ASK meeting
Thank, Thank, Thank
Stewardship

7. PATIENCE

8. RESOURCES
Training provided on June 12, 2014 “How to Create and Run Your First Major Gift Campaign”. Webinar. Contact Orange County AFP at
Howe, Fisher. The Board Member’s Guide to Fund Raising. Josey-Bass, San Francisco, 1991.
Weinstein, Stanley ACFRE. The Complete Guide to Fundraising Management, 3rd Edition. John Wiley & Sons, Inc. Hoboken, NJ 2009.