1. Advertising Techniques

2. There are many different techniques used in advertising to help convince the viewer to buy the product
A television ad can use many of these techniques in one ad because they have the audiences attention for longer
A print ad will usually feature one style because they only have a few seconds to capture the readers attention

3. Product in Action
A straight forward demonstration of the product in action
Is commonly used in automotive commercials
Generally for products that the consumer is already familiar with

7. Make an offer the audience can’t refuse
Make your offer too valuable to turn down
Ads using this style will try to entice the consumer by promising something free

8. Exaggeration
Take the basic idea you want to communicate and exaggerate it
Most ads will push this by exaggerating a lot.
Exaggerate the benefit of the product
Show the obstacles they are willing to overcome to use the product

13. Depict a Problem Everyone has them and some products will solve them
Headlines or voice overs will outline the problem
With the product providing the solution to the problem

17. Take advantage of your advantage
A creative concept that clearly states with visuals and words the competitive advantage of your product or service
The advantage can be real or perceived and is generally backed up with data

18. Give an Object Human Characteristics
A very common technique which gives human characteristics to inanimate objects
This connects the viewer to the product and can create emotional attachment to a product

21. Create a character
Create a character of characters who will become associated with your brand and the product you are selling
Sometimes you can sell the image and values you are trying to promote at the same time

23. Create Brand Awareness
Create a slogan, logo or campaign that will create brand awareness so that people will associate your product with the slogan, logo or campaign.
Sometimes you can even convince people to advertise for you by having a catchy logo

26. Product Endorsement
This falls into two categories celebrity and real people/ experts
The idea behind this is to tie a persons identity to the product they are representing
So the consumer will try to be like the celebrity by using that product
Or they are more willing to listen to the pitch because they like the pitchman

27. Can also be used by showing ‘real’ people or experts which will also give credibility to the sales pitch

29. Post Modern
The last advertising technique involved creating commercials that have little or nothing to do with the actual product
Generally these are attention grabbers that are trying to get people to talk about the ad at the water cooler.
In many ways this is when ad people show real creativity