1. Welcome Priyanka Gariba
Staff Technical Program Manager Machine Learning and AI

2. Build Your Brand as an Emerging Leader
With Jo Miller

3. I have some unique
koalafications

4. Are you the best kept secret in the organization?

5. In This Session Your ideal career niche Your leadership brand
Making your value visible
Leading without authority

6. Your Ideal Career Niche

7. “Be famous for something! Know your claim to fame.”
— General Manager, Software Industry

8. Who do you know who has created an outstanding personal brand?

9. What’s Your Career Superpower?
What’s your career supoerpower?

10. 3 Essential Elements of a Great Personal Brand

11. Your Ideal Career Niche
What are you passionate about?
What does your company/ industry need and value?
What are your skills and strengths?

12. What is your ideal career niche?
Exercise
What is your ideal career niche?

13. Your Ideal Career Niche
What are you passionate about?
What does your company/ industry need and value?
What are your skills and strengths?

14. Grab a copy of this presentation at BeLeaderly.com/li

15. Transitioning from Doing to Leading
Executing
Problem-solver
Subject matter expert
Tactician
Your success
Leading
Envisioning
Agenda-setter
Thought leader
Strategist
Team’s success

16. — Dona Munsch, VP Cloud Operations, NetApp
“My ‘get ‘er done’ mentality—as the go-to person, and the only one who knew how to do certain things—got in my way of moving ahead. I couldn’t step out of my own role to take on new opportunities.”
— Dona Munsch, VP Cloud Operations, NetApp

17. Analyst The change agent Program Director Go-to person for strategy

18. Make your brand scalable.
— Krista Thomas, Global Head of Marketing, VideoAmp

19. Ask Yourself Where do I want to be in 3 years?
What brand do I need to become known for now, in order to get there?

20. Your Brand Must Evolve as You Develop Your Career
Entry-level brands Valuable contributor. Team-player. Specialist. Go-to person.
Mid-level brands Strategist. Innovator. Subject matter expert. Change agent. People motivator. Project leader. Fixer. Builds things that work. Turnaround architect. Intrapreneur.
Senior-level brands Visionary. Thought leader. Leader who develops leaders. Charismatic leader. Rainmaker. Quiet leader. Delivers results.

21. What is your personal brand statement?
Exercise
What is your personal brand statement?

22. Make Your Value Visible

23. Results = Reward + Recognition
+ Make them visible!

24. 4 Steps for Making Your Brand Visible
Work less
Communicate your brand to others 5%

25. Communicate your brand

26. Hey now.
Get your game on… go!

27. 4 Steps for Making Your Brand Visible
Work less
Communicate your brand to others
Work hard on the right projects 5%

28. People who have outstanding careers get to where they are with a reputation for delivering results.

29. — Nina Bhatti, Founder and CEO, Kokko, Inc.
“Make something great happen. No one tells you to do it, but they appreciate the results.”
— Nina Bhatti, Founder and CEO, Kokko, Inc.

30. Criteria for a Career-Defining Contribution
Showcase your brand
Demonstrate your ability to deliver results

31. 4 Steps for Making Your Brand Visible
Work less
Communicate your brand to others
Work hard on the right projects
Promote your accomplishments 5%

32. How to Promote Accomplishments
Present in meetings. Invite leaders.
Send out a newsletter or regular status updates
Submit article to your organization’s newsletter
Write a blog, or paper for publication
Share best practices
Ask to be nominated for an award
Ask a colleague to “toot your horn”, and reciprocate
Speak on panels, and at conferences
Forward kudos s with “FYI”.

33. 4 Steps for Making Your Brand Visible
Work less
Communicate your brand to others
Work hard on the right projects
Promote your accomplishments 5%

34. Leading Without Authority

35. Transitioning from Doing to Leading
Executing
Problem-solver
Subject matter expert
Tactician
Your success
Leading
Envisioning
Agenda-setter
Thought leader
Strategist
Team’s success

36. Be a practical visionary
Lead From Where You Are
Be inquisitive
Take ownership
Take risks
Be a practical visionary
Put the team first

37. Be a practical visionary
Be inquisitive
Be inquisitive
Take ownership
Take risks
Be a practical visionary
Put the team first
Ask questions before setting a direction.
Do a listening tour.
Understand your stakeholders’ viewpoints.
Develop a well-rounded view of the issue.

38. Be a practical visionary
Take ownership
Be inquisitive
Take ownership
Take risks
Be a practical visionary
Put the team first
Have a can-do spirit.
Help to solve the pain points that are not anyone’s mandate.
Be personally accountable for the outcome.

39. “See a gap, fill a gap!” — Leila Pourhashemi, VP Business Operations, Ancestry

40. Be a practical visionary
Take risks
Be inquisitive
Take ownership
Take risks
Be a practical visionary
Put the team first
Leadership is a skill that’s best learned by doing.
You must take risks!
Volunteer for things that you or your organization have never done before.
Don't be afraid to fail and learn from those failures.

41. Be a practical visionary
Be inquisitive
Take ownership
Take risks
Be a practical visionary
Put the team first
Develop a clear vision and be able to see the end result.
Clearly communicate your vision to others, and explain why it matters.
Create energy, excitement, and unity around the issue.
Be action oriented, keeping an eye on your vision as you drive it to resolution.

42. Be a practical visionary
Put the team first
Be inquisitive
Take ownership
Take risks
Be a practical visionary
Put the team first
Build trust and engagement.
Give credit to others. Call out people who do great work.
Develop the ability to work with different personalities.
Enlist support from decision-makers and advocates.

43. “Do not rely on positional power.
Saying ‘do this because I said so’ is the weakest form of leadership.”
— Jody Mahoney, SVP Business Development and Industry Partners, Anita Borg Institute

44. Be a practical visionary
Lead From Where You Are
Be inquisitive
Take ownership
Take risks
Be a practical visionary
Put the team first
Be inquisitive
Take ownership
Take risks
Be a practical visionary
Put the team first

45. In This Session Your ideal career niche Your leadership brand
Making your value visible
Leading without authority

46. Grab a copy of this presentation at BeLeaderly.com/li

47. — Claire Babineaux-Fontenot, SVP, Chief Tax Officer, Wal-Mart
“There is nothing untoward about being honest about what you do well. Your company cannot fully appreciate how to leverage you as a resource if the company does not have visibility into what your unique talents are. So, don't deny that of your company.
Get out there. Make sure that people see you. Make certain that they know what you do well. And while you're doing that, make sure that you're lifting some other people up as you climb.”
— Claire Babineaux-Fontenot, SVP, Chief Tax Officer, Wal-Mart

48. — Claire Babineaux-Fontenot, SVP, Chief Tax Officer, Wal-Mart
“There is nothing untoward about being honest about what you do well. Your company cannot fully appreciate how to leverage you as a resource if the company does not have visibility into what your unique talents are. So, don't deny that of your company.
Get out there. Make sure that people see you. Make certain that they know what you do well. And while you're doing that, make sure that you're lifting some other people up as you climb.”
— Claire Babineaux-Fontenot, SVP, Chief Tax Officer, Wal-Mart

49. — Claire Babineaux-Fontenot, SVP, Chief Tax Officer, Wal-Mart
“There is nothing untoward about being honest about what you do well. Your company cannot fully appreciate how to leverage you as a resource if the company does not have visibility into what your unique talents are. So, don't deny that of your company.
Get out there. Make sure that people see you. Make certain that they know what you do well. And while you're doing that, make sure that you're lifting some other people up as you climb.”
— Claire Babineaux-Fontenot, SVP, Chief Tax Officer, Wal-Mart

50. My #1 Useless Superpower is _______ Give nicknames that stick
Raise one eyebrow at a time
Give nicknames that stick
Strangers tell me their life’s story
Write parody lyrics