1. Regional consumer spending outlook & market opportunity The near future

2. 2010 was good year for Regional…

3. Regional won the election! Infrastructure - public and private – already online Regional consumer spending power solid through and post GFC 2010 was good year for Regional…

4. Source: Foreseechange 2010 The foreseechange survey has been the most accurate forecast on consumer spending over the past five years Willingness and ability to spend

5. Source: Foreseechange 2010 Q: How would you allocate $1000 windfall ? Spend, save or pay debt? Willingness to spend…

6. Source: Foreseechange 2010 A: Regional and metro response identical Spend: $235 Save: $440 Pay debt $325 Willingness to spend…

7. Regional consumers willingness to spend remained very steady through GFC compared to metro volatility Dollars allocated for spending from discretionary $1000 Source: foreseechange 2005 - 2010 $

8. Willingness to save at record levels showing consumer caution and reflecting lower interest rates Source: foreseechange 2005 - 2010 Dollars allocated for saving from discretionary $1000 $

9. No worries, comfortable, struggling or broke? Ability to spend… Source: Foreseechange 2010

10. Half of all Australians say they are able to spend on discretionary items... no significant change YOY % of Pop. No Worries Few financial concerns being able to both save and buy what I want Comfortable Afford to spend on the extras that make life worthwhile Getting By Manage to meet expenses but nothing left over Broke Never seem to have enough money Source: foreseechange June 2010 & October 2010

11. Why has regional spending been more stable? Average household income only 10% below capital cities – and growing faster Median regional house price up to 50% below capital city Less debt & growth in local economies

12. Consumer spending forecast for 2011 is to match current levels Regional less at risk from interest rate rises Foreseechange 2010 Author Charlie Nelson