1. Reshaping & Rebranding your Internal Audit Department
Harold Silverman
May 19, 2016

2. What is “Branding”
“The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products “
Entrepeneur.com

3. Can You Change a Brand?

4. 2 Major Questions
Can you change the Internal Audit Brand in your organization?
If you can, should you?

5. My Experiences

6. My Experiences (continued)

7. When Change is Needed? Not adding value to the organization
Not perceived as adding value to the organization

8. Benefits of Change Relationship Building Talent Management
Opportunities to add more value
Opportunities to grow your career

9. How to Change “Adjacent Markets” New Relationships Use your toolbox
People

10. Adjacent Markets Employ an evolutionary process
“A distinct market or set of customers that are similar to a business's core market that share similar needs or similar business processes”

11. New Relationships How does Management and Board perceive you?
New Stakeholders
New Process Owners

12. Toolbox Industry publications Internal resources
Opportunities to “see the business”
IIA and other organization tools

13. People Do your people have the necessary? Knowledge Skillsets
Do you have the right people?
Are you the right person for the new brand?