1. Government of Canada Workplace Charitable Campaign 2018
Campaign Leaders Information Session

2. Agenda Introductions - Round Table Named Recipient - HealthPartners
Report Back on 2017 Campaign
2018 National Chairs - Cabinet Vision
Named Recipient - Centraide Outouais
Named Recipient – United Way Ottawa
2018 Campaign
Qs & As

3. BRAVO! Report Back - 2017 Results
National Campaign Results
Résultats de la campagne national 2017
BRAVO!

4. Report Back - 2017 Results $16,128,713$
2017 NCR Campaign Results (*including retirees)
Résultats de la campagne RCN 2017 (*comptant les retraités)
$16,128,713$

5. Chairs of the 2018 National GCWCC
Phil Jennings
Associate Deputy Minister - NRCan
Kelly Gillis
Deputy Minister – Infrastructure Canada
National Chair
National Co-Chair

6. Campaign Vision
The GCWCC is an extension of what we do as Public Servants: Improve the lives of Canadians in all our communities across the country.

7. Campaign Leader’s role1
Inspire 2
Engage your team 3
Support awareness activities 4
Make sure each public servant is approached by an ambassador
**Note to UWCs: Operational responsibilities specific to your local CLs should be added.
1. Inspire:
Share the campaign vision - link with how your own department/agency embodies public service values
Share your personal “why” – why is giving back important to you, share a personal experience if you are comfortable
Set an example by participating in awareness activities and giving.
2. Engage your team:
Make sure you engage your campaign volunteers team early on
Explain the value they bring to communities by taking part in the GCWCC
Bring union representatives on board if possible
3. Support awareness activities
Work with management and your champion or chair, to ensure employees have the time to volunteer and participate in the GCWCC
Encourage your department or agency to host agency/foundation speakers
Encourage people to volunteer with the campaign or in their communities
Promote all awareness activities available in your region
Encourage public servants to share their own personal stories with charitable organizations (whether as a donor, volunteer or person helped)
4. Make sure each public servant is approached by an ambassador
In person contact and human connection is key to the success of a campaign
Ambassadors are even more important where Epledge is implemented: their role is truly all about raising awareness and sharing their passion for helping our communities
5. Report your results
It is your responsibility to make sure results are communicated weekly to your local GCWCC manager (UWC) – reporting tool to be confirmed
It is important as this will allow your portfolio manager to offer advice on how to adjust your campaign, increase employee participation and reach your goals
Weekly updates will help the United Way campaign manager to support you better
6. Celebrate your collective impact
Celebrate your campaign volunteers and donors
Share your results and be proud of what you have collectively accomplished
Share examples of impact as provided by GCWCC manager 5
Report your results 6
Celebrate your collective impact

8. Communications Using GCWCC branding will reduce workload
Raising awareness is the key
Focus on impact
Share your campaign highlights on social media
Communicate on events locally – be mindful of your colleagues in other regions
Offer equal visibility to both United Way and HealthPartners
Ensure employees know they can donate to any charity

9. Campaign timeline August September October November December
Train campaign volunteers
Raise Awareness
Canvass
Special events
Close
Recognize and Celebrate
Communicate
Report results
Launch anytime after labour day weekend
Cut-off for payroll: All pledge forms must be sent to pay centres by November 30th

10. PM - What we will do for you
The Portfolio Managers are here to:
Consult
Advise
Support
Provide Data/Analytics
Support with Information sessions
Direct you to others who can support
Charitable licenses, ePledge support, donor questions

11. Recommended Core Team Structure

12. 80/20
In fact 85/15

13. Data
Government of Canada Workplace Charitable Campaign / Campagne de charité en milieu de travail du Gouvernement du Canada
Canadian Nuclear Safety Commission / Commission de sûreté nucléaire
National Capital Region Employee Totals
% Change / Variance %
GCWCC/CCMTGC - 5-Year Analysis / Analyse de 5 années
2013
2014
2015
2016
2017
2016/2017
5 Yrs/Ans 1
# of employees / # d'employés
764
748
750
805
7.33%
5.37% 2
Employee Goal / Objectif d'employés
$195,000.00
0.00% 3
Employee $ Raised / $ d'employés Recueillis
$211,709.88
$201,511.75
$197,552.50
$193,278.77
$212,336.98
9.86%
0.30% 4
% of Goal / Taux de rendement
108.57%
103.34%
101.31%
99.12%
108.89% 5
% Change of C.V. / Taux de rendement-valeur aux livres
???
-4.82%
-1.96%
-2.16% 6
Donors / Donateurs
548
552
528
532
551
3.57%
0.55% 7
Pledge Rate / Taux de promesse de don
71.73%
73.80%
70.59%
70.93%
68.45% 8
Average Contribution / Don moyen
$362.28
$345.72
$353.96
$340.60
$352.91
3.61%
-2.59% 9
Payroll Deduction (PRD) $ / $ de déduction à la source (DAS)
$175,897.54
$170,083.06
$164,888.42
$151,507.32
$167,167.15
10.34%
-4.96% 10
% PRD of $ Raised / % DAS des $ recueillis
83.08%
84.40%
83.47%
78.39%
78.73% 11
PRD Donors / Donateurs DAS
384
371
367
330
339
2.73%
-11.72% 12
PRD Participation / Participation DAS
70.07%
67.21%
69.51%
62.03%
61.52% 13
Average PRD / Don moyen par DAS
$458.07
$458.44
$449.29
$459.11
$493.12
7.41%
7.65% 14
Cash Gift $ / $ de don au comptant
$22,632.35
$20,751.94
$22,005.00
$29,694.00
$27,286.00
-8.11%
20.56% 15
% Cash of $ Raised / % Comptant des $ recueillis
10.69%
10.30%
11.14%
15.36%
12.85% 16
Cash Donors / Donateurs de don au comptant
168
184
161
207
213
2.90%
26.79% 17
Cash Participation / Participation de don au comptant
30.66%
33.33%
30.49%
38.91%
38.66% 18
Average Cash Donation / Don moyen au comptant
$134.72
$112.78
$136.68
$143.45
$128.10
-10.70%
-4.91% 19
Special Events / Évènements spéciaux
$13,179.99
$10,676.75
$10,659.08
$12,077.45
$17,883.83
48.08%
35.69% 20
% Sp. Events of $ Raised / % Év. spéciaux des $ recueillis
6.23%
5.30%
5.40%
6.25%
8.42% 21
Leadership Donors / Chefs de file ($1000+) 57 46 45 51
10.87%
-10.53% 22
Leadership Dollars / Dollars de Chefs de file
$91,412.50
$82,793.06
$83,328.45
$82,090.44
$93,640.14
14.07%
2.44% 23
Average Leadership Contribution / Don moyen de Chefs de file
$1,603.73
$1,799.85
$1,851.74
$1,784.57
$1,836.08
2.89%
14.49% 24
Friends / Amis ($500-$999) 79 86 78 71 72
1.41%
-8.86% 25
Friends Dollars / Dollars d'Amis
$46,308.04
$49,618.68
$46,419.11
$41,555.94
$43,118.64
3.76%
-6.89% 26
Average Friend Contribution / Don moyen d'Ami
$586.18
$576.96
$595.12
$585.29
$598.87
2.32%
2.17% 27
% of Cash+PRD $ Raised / % des $ comptant+DAS recueillis
69.37%
69.39%
69.42%
68.24%
70.33% 28
Stars / Étoiles ($250-$499)
128
119
111
107
104
-2.80%
-18.75% 29
Stars Dollars / Dollars d'Étoiles
$36,842.35
$34,143.12
$32,930.72
$32,002.96
$31,005.66
-3.12%
-15.84% 30
Average Star Contribution / Don moyen d'Étoile
$287.83
$286.92
$296.67
$299.09
$298.13
-0.32%
3.58% 31
Donors Giving $250 / Donateurs donnant <250 $
284
301
294
308
324
5.19%
14.08% 32
$ of Donors Giving <$250 / $ des donateurs donnant <250 $
$23,967.00
$24,280.14
$24,215.14
$25,551.98
$26,688.71
4.45%
11.36% 33
Avg. Gift of Donors <$250 / Don moyen des donateurs <250 $
$84.39
$80.66
$82.36
$82.96
$82.37
-0.71%
-2.39% 34
ePledge Donors / Donateurs de Don en Ligne
466
497
490
485
517
6.60%
10.94% 35
ePledge $ / $ de Don en ligne
$176,709.39
$182,977.00
$181,071.42
$172,189.32
$189,009.15
9.77%
6.96% 36
Paper Donors / Donateurs par formulaire papier 82 55 38 47
-27.66%
-58.54% 37
Paper $ / $ par formulaire papier
$21,820.50
$7,858.00
$5,822.00
$9,012.00
$5,444.00
-39.59%
-75.05%
Retiree Donors / Donateurs retraités
-10.00% 39
Retiree $ Raised / $ de retraités recueillis
$7,658.00
$6,534.00
$7,530.00
$9,164.00
$8,857.00
-3.35%
15.66%
Notes (3) Includes Payroll and Cash donations and $ raised through Special Events. / Incluant les dons (déductions à la source et comptant) et les $ générés par les évènements spéciaux. (12) Payroll donors as a percentage of total donors. / Proportion des donateurs par DAS vis-à-vis le nombre total de donateurs. (14) Excludes Special Events $. / Excluant les $ généres évènements spéciaux. (17) Cash donors as a percentage ot total donors. / Proportion des donateurs par Comptant vis-à-vis le nombre total de donateurs.

14. June/July - Monthly PlayBook
Build your team - Choose natural leaders
Identify contact for delivery of Gift Forms
Route your team members to Info sessions
Plan for licenses
ePledge
Organizational structure changes?
Who needs access? – Treasurers/You

15. August Communications Plan - communicate impact – DYK
Finalize list of employees - match to Ambassadors
Route people to training
Host training - Ambassadors
Solidify final plans - Lock in dates, key attendees
ePledge
Lock in ePledge - Org Structure
Welcome Page

16. Training - August Calendar on website Treasurer Information Sessions
Special Event Coordinator Information Sessions
Branch Coordinator Information Session
Ambassadors (Canvassers) Training Officer Session
Ambassador (Canvasser) Information Sessions

17. Its about carrying out the fundraising plan!
September
Host Pep Rally/Ambassadors
Launch with purpose – Chairs timeline
Ambassadors are fully engaged!
Monitor progress – Be present - Adjust
Start the submission of $$ raised
Its about carrying out the fundraising plan!

18. Mid Oct is about carrying out the FUNraising plan!
October
Share key messages about community impact
Frame a Thanksgiving message
Ambassadors visit 100% of your people
Run events - Tie messaging of events to causes
Mid Oct is about carrying out the FUNraising plan!

19. November Final Push – No glass Ceiling
Host internal recognition for volunteers
Wrap

20. 2017 Awards Unsung Campaign Hero Rose Aubin - Transport Canada
Julie Bédard - Canadian Nuclear Safety Commission
Carolyn Bourque - Public Health Agency of Canada
Kenneth Brinston - Canada Mortgage and Housing Corporation
Mélanie Cardinal - Canadian Heritage
Linda Fawcett - Office of the Secretary to the Governor General
Brigitte Gautam - Fisheries and Oceans Canada
Cedric Kinnard - Fisheries and Oceans Canada
France Labine - Elections Canada
Carol McMillan - Transport Canada
Jo Ann Miller-Kurchaba - Canadian Food Inspection Agency
Jennifer Packham - Export Development Canada
Phillippe Roy-Bélisle - Office of the Secretary to the Governor General
Stéphane Wojciechowski - National Capital Commission
Michael Yung - Treasury Board of Canada Secretariat

21. Role of your Treasurer Your Treasurer is your first source for reports
Only person with full ePledge admin access
Review and correct organizational structure
Receive training on licensing - event tax receipting

22. Licensing Treasurer & Special Event sessions cover requirements
Licensing implications for games of chance
Different rules/requirements – governed provincially

23. Next Steps What should I do when I leave…
Invite last years Campaign lead for a coffee – Frap it up!
Connect with your Portfolio Managers! - Here to help
Think about the team – Don’t go it alone – Right fit

24. Q’s & A’s