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Published byJamil Blumer Modified over 10 years ago
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Demographic facts and their trends can impact you and your business as we climb out of the recession?
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If you understand demographic shifts, you can predict how economies can recover
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If you isolate the most important trends and shifts you can predict business growth
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Demographic shifts in the world economy will impact our relative economic growth
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You will have more control of your future if you study consumption amongst demographic groups
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By studying population growth we can regulate demand for services
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By isolating the core herd values and behaviours of these groups, we can help stimulate growth in consumption
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By researching Millennials you will be in control of your future and your business
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If you are one in a million in China, there are 1,300 people just like you
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China will soon be the No 1 English speaking country in the world
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How will Chinas growth impact you and your business?
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The 25% of Indias population with the highest IQs, are greater than the total population of the USA
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India has more honour roll kids than America has kids
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India and China have more than 100 x IT graduates per year than the UK and Europe together
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The top ten in-demand jobs in 2010 did not exist in 2004
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We currently train students for jobs that do not yet exist…
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...using technologies that have not yet been invented…
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…to solve problems that are not yet problems
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The US Department of Labour estimates that todays students will have 10-14 Jobs by the age of 38
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1 in 4 workers has been with their current employer for less than a year…
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..1 in 2 has been there less than 5 years
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How do these trends impact your business?
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1 in 8 couples married in the USA met online
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There are 200 million registered users on MySpace
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If MySpace were a country, it would be the 5 th largest in the world (somewhere between Brazil and Indonesia)
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What digital challenges will your business have to overcome to maximise emotional and social networking with your core constituents?
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The No 1 ranked country in Broadband Internet penetration is Bermuda No 19 is USA No 22 is Japan
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We are living in exponential and unpredictable times
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There are 31 billion searches on Google every month…
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..in 2006 this number was 2.7 billion
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To whom were these questions addressed before Google?
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The first commercial text was sent in Dec. 1992
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Today, the number of daily text messages exceeds the number of people on the planet
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The number of years it took to reach a market audience of 50 million…
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..Radio 38 years…
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..TV 13 years…
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..Internet 4 years…
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..IPod 3 years…
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..Facebook 2 years
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The number of internet devices in 1984 was 1,000…
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..in 1992 it was 1,000,000…
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..in 2008 it was 1,000,000,000
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There are over 500,000 words in the English dictionary (that is 5 times as many as in the time when Chaucer was writing)
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A week of news in the Times has more information than a 19th century person was likely to have received in their lifetime
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It is estimated that 4 Exabyte's of information will be generated this year This is more than in all the previous 5,000 years
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The amount of new technical information is doubling every 2 years…
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..for students studying a 4 year degree, this means that 50% of what they learn in their 1st year will be outdated by their 3rd
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NTT of Japan has successfully tested a fibre optic cable that pushes 14 trillion bits per second down a single strand of fibre…
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..thats the equivalent of 2660 CDs or 210 million phone calls every second
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It is currently tripling every 6 months and is expected to do so for the next 20 years
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By 2013 a supercomputer will be built that exceeds the computational power of the human brain
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By 2049 a $1,000 computer will exceed the computational capabilities of the entire human species
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During the time you have been reading through this…
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..67 babies have been born in the USA
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..274 babies have been born in China
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..395 babies have been born in India
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..and 694,000 songs were downloaded illegally!
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Understanding organisational change is based on understanding demographics and what shapes personal and societal values and behaviours
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Contact Philip Atkinson and find out how we can help you assess your strategic direction and bounce out of this recession and on to recovery
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