1. Act Now! Describe types of company goals.
(Employee Actions and Company Goals)
Describe types of company goals.
Discuss employee actions that can help achieve company goals.
Marketing LAP 2

2. Describe types of company goals.

3. Phil—example of employee taking action to help company achieve goals
CITYWIDE
Recycling Services
Phil
New job with recycling company
Company goal—add five new accounts each week.
Phil’s goal—add one new account each week.
Drafts brochure for target neighborhood
Phil—example of employee taking action to help company achieve goals

4. hat kinds of goals have you set?W
Get room cleaned by Saturday?
Finish homework by 7:00?
Become class valedictorian?
Save $3,000?
College

5. G oals Statements that clearly describe tasks to be accomplished
Set by both individuals and organizations
May be short-term or long-term
May be general or specific

6. Why set goals? Could be one person or thousands of people
To measure progress— benchmarks for evaluating success
To establish priorities and plans of action for those responsible for achieving them
Could be one person or thousands of people
Keeps the work team focused

7. Typical Company Goals Increase sales Project a certain image
Businesses at all stages want to do so.
How much and over what period of time varies.
Project a certain image

8. Typical Company Goals Support a cause
Improve profitability/ minimize costs
Achieve stability
For start-up businesses
Can focus on growth after achieving stability

9. Typical Company Goals Expand Improve customer satisfaction
New product line
Larger facility
Merger or acquisition
Improve customer satisfaction
Develop new goods/services
Increase efficiency/productivity

10. Discuss employee actions that can help achieve company goals.

11. Employee Actions, Company Goals
It’s important for companies to establish goals.
Each company has a unique set of goals.
No company can accomplish its goals without the dedication and hard work of its employees.

12. Employee Actions, Company Goals
Staying on task
Not becoming distracted by personal business or low-priority work tasks
Being fully “present” at work
Staying organized
Work area
Electronic files
Time

13. Employee Actions, Company Goals
Using supplies wisely
Using the right equipment
Observing safety standards
Showing up—and showing up on time
Planning vacation time wisely
Being prompt
Meeting deadlines

14. Specific Employee Actions
Having thorough product knowledge
Can increase sales
Can improve customer satisfaction
Can spark ideas for:
Product development
Increased efficiency/ productivity

15. Having a thorough knowledge of operating procedures
Specific Employee Actions
Having a thorough knowledge of operating procedures
Especially important in manufacturing settings
Contributes to safety on the job
Keeps costs down and productivity up

16. Following up and resolving complaints/problems
Specific Employee Actions
Following up and resolving complaints/problems
Improves customer satisfaction
Can increase sales
May help company project preferred image to public
Keeping promises to customers
Applies to both advertising and personal interactions
Increases customer satisfaction
Can increase sales
Can help company build good reputation

17. Keeping track of what’s selling
Specific Employee Actions
Keeping track of what’s selling
So the company will know what to produce more of
Can increase efficiency
Can increase sales
Can help spot trends and generate ideas for product development
Having what customers want, when they want it
Can increase sales
Can increase customer satisfaction
May increase efficiency

18. Meeting the needs and wants of your target market
Specific Employee Actions
Meeting the needs and wants of your target market
Tailoring communications to the target market
Advertising
Public relations
Personal selling

19. What are the goals of the business where you work?
What actions do you take to help achieve those goals?
Keep track for a week and go over your list.
Which actions were general?
Which were specific?
What new actions could you take?

20. Jamie What do you think? Manager
Knows the importance of achieving company goals
Knows the importance of deadlines
Takes on extra projects although work team is short-staffed
Team will have to work nights and weekends to meet deadlines.
What do you think?
Is the temporary inconvenience okay?
Or did Jamie make a mistake?

21. Acknowledgments Original Developers:
Sarah Bartlett Borich and Lelia Ventling, MarkED
Version 1.0
MarkED Resource Center
Copyright © 2008

22. Digital-based photography sources:
Liquid Library
Various images used in this presentation are ©2004 Liquid Library. All rights reserved
Screen Beans®
A Bit Better Corp. 444 First St. Suite B, Los Altos CA 94922
All rights reserved
Microsoft Clip Gallery Live
Various clipart used in conjunction with PowerPoint 2005® Clip Art, Microsoft® All rights reserved One Microsoft Way, Redmond, WA , USA

23. Copyright:
All photographic digital images on this CD are owned by the aforementioned photographic resources or their licensors and are protected by the United States copyright laws, international treaty provisions, and applicable laws. No title to or intellectual property rights to the images on this CD are transferred to you. These sources retain all rights and are not to be used, digitally copied, transferred, or manipulated in any way. To do so is a violation of federal copyright laws.