1. Blue Cloud for Indian SMBs
November 7, 2018

2. Blue Ocean Strategy High profit growth at low risk
Industries not in existence today
Untapped market demand
Unknown market space By
Prof Chan Kim & Prof Renee Mauborgne

3. Blue Cloud Strategy (my definition)
SaaS
PaaS
IaaS
High profit growth at low risk
Industries not in existence today
Untapped market demand
Unknown market space

4. SME or SMB definition

5. SMB IT Management and Maintenance
Source:
Source:

6. SMB IT Management and Maintenance
Source:

7. SMB IT Outsourcing
Source:

8. SMB’s familiarity with Cloud Computing
Source:

9. SMB’s familiarity with Cloud Computing
Source:
Huge Opportunity for “High profit growth at low risk”

10. Blue Cloud Opportunity
High profit growth at low risk
Industries not in existence today
Untapped market demand
Unknown market space
Source:
In India, 95% of Industries are SMBs!

11. Which layer of cloud would you like to approach
Source: ENISA

12. Which IT Services/applications would you like to outsource on cloud
Source: ENISA

13. Cloud adoption opportunities for SMBs
Business Apps
Common Apps
Infrastructure
CRM, PM, HR, ERP, BI
, office, web hosting
Hardware, OS, storage,
data backup

14. Challenges in cloud adoption by SMBs
90% of SMBs unaware of Cloud computing
Lack of awareness
Unreliable power supply
Not enough bandwidth
Poor Infrastructure
Data breaches
Data to reside in India
Security
No budget for migration
Lack of resources to adopt new tech
Migration Cost

15. SMB sector’s cloud computing adoption Summarization
Source: Edge Strategies survey commissioned by Microsoft Corp., “SMB Business in the Cloud 2012,”

16. Harvest the rain in DROPS but collectively
Each one of us, PMI, NGOs a MUST to increase awareness
Lack of awareness
Investment from Government
Increase Mobile based apps
Poor Infrastructure
Stringent regulations and laws
More Cloud players needed in India
Security
Government and Private sector to play pivotal role
Migration Cost

17. Our Business Knowledge,
Thank You
Our Business Knowledge,
Your Winning Edge.
SMSC/12/05/043