1. Presented by: Mr. Rakesh Marupaka, National Head Sales & Marketing'
IML SQUARE PACKS : ANTI-COUNTERFEIT PACKAGING
Presented by: Mr. Rakesh Marupaka, National Head Sales & Marketing

2. About us Who we are Our USPs
Estd 1986; BSE, NSE listed
Packaging Divn sale in Rs. 400 Cr.
7 ISO certified plants in India ; 1 in Dubai
Leaders in Rigid Plastic Packaging ; 25% mkt share
D&B AWARD for best packaging company in APAC
BEST SME of 2017 by CNBC – TV 18 and CRISIL
Series of INDIASTAR Awards between 2012 to 2017
Who we are
Only packaging company to produce robots In-house
Experts in injection molding & IML decoration
Constant Innovation + Technological superiority Technical Expertise
Backward Integration: Design studio  CNC Tooling 
In-house IML labels  In –house Robots
& importantly
High Quality Molding
Our USPs

3. Edible oil consumption is estimated to exceed 35 million tons by 2025
Edible Oil Industry – Insights for packaging associates
Key value drivers that will benefit the industry in the future
Growing population
Urbanization
Rising incomes
Health consciousness
What customers look for
Healthier options
Ease of use
Value for money
Assurance of quality
Edible oil consumption is estimated to exceed 35 million tons by 2025
Brand image to establish credibility in the minds of consumers; Consumer interpretations on quality
Pilfers, Dupes & adulterations Supply Vs demand; Multi-options - yet Quality factors with a few
Sustainability Good “Branding & Quality” is far beyond compliance & is a competing factor
MAJOR role of Packages Focus on Knowledge of materials, processes; User-friendliness & ESSENTIALS

4. Loose sale era: FACT FILES- from past
DROPSY episode of late 90’s - claiming over 40 lives and thousand hospitalized
Huge panic among common people & Govt.
Resulted in BAN of loose oil sales

5. General packs & issues:
Material Options:
Small – upto 1 Litre : Pouches & PET bottles
Medium – upto 5 Litre : PET & HDPE Bottles, Tin Cans
Large upto 15 Kg – HDPE & TIN containers
Yet, the issues continued as these were prone to..
Tampering
Contamination
Duplication
Pilferage
Plastics over Metals – options may vary; But – right Polymer & process is THE Key!

6. So, what is the solution. Who will work on it
So, what is the solution? Who will work on it? Systems Design Systems matrix and paired comparisons: User, Market, Technology & Environment

7. SEEING IS BELIEVING! – HOW PACKAGING DRIVES SALES
Shop keeper as influencer - traditionally
Packaging as influencer – Modern Trade/ GT

8. Need for New and Attractive Packaging alternatives
Criteria for consumers to choose products:
Attractive packaging Quality Practicality of use Versatility Food safety
Ensure Visual Identification
Establish a trademark
Economical & Sustainable
Ensure integrity of oil
Product to stand out on the market shelf
Maximize consumer experience

9. Design Criteria: Unique SQUARE packs for Edible oils in 5ltr, 15ltr & 15kg sizes
MUST-TO-HAVE / Essential features:
Make the packs tamper-proof; One time filling; No scope for seal tampering
Packs should be 100% leak-proof; Make it completely Hygienic at all levels
Easy de-canting / dispensing to be facilitated
NO SCOPE FOR DUPLICATION
GOOD-TO-HAVE / Desirable Features:
Nest-ability for transportations cost savings
Long-arm pouring for ergonomics / Handle options
Multiple end-usage benefits
Should not become greasy, No oil smudging on packs
Aesthetics, Modern / chic look to position well in modern trade
As a result - Moldtek’s edible oil pack has 3 layers of tamper evidence mechanism
Tamper evident design makes the pack openable ONLY once, that too ONLY by breaking the sealing RING
IMLs are non peel-able; Like holographic labels, making copied IML is almost impossible / unviable to duplicate

10. Innovative design benefits
ANTI COUNTERFIET SPOUT OPENING
OPEN CAP SYSTEM AND PROVISION FOR MORE TAMPER PROOFING
FLAT LID ; EASY TRANSPORT
TAMPER PROOFING AROUND LID TO PEEL- OFF
Proposal powerpoint 8
PROVISION FOR EASY PULL UP SPOUT
Template

13. EDIBLE OIL CLIENTELE

14. OTHER MAJOR CLIENTS

15. Mold-Tek Packaging Ltd. Jubilee Hills, Hyderabad
Mail to:
Address
Mold-Tek Packaging Ltd.
Plot No:700, Road No:36
Jubilee Hills, Hyderabad
Telangana, INDIA
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