1. Avantida Marketing Efforts Push into New Territories
Avantida is a service provider focused on the processes of container shipping lines. Avantida operates cloud platforms that bring together all stakeholders in container logistics to optimize the handling of empty containers, speed up the customs process, and make the release process of a container more secure. To learn more about Avantida, visit
“Our website spiked from 2,000 to 18,000 visitors during the one-month telesales campaign facilitated by the Microsoft Go-To-Market Services team. What was very nice to see is that the majority of these extra visitors came from cross-border promotion targets.” – Luc De Clerck, CEO, Avantida
Avantida helps ocean carriers optimize their empty shipping container flows, based on the highly scalable Microsoft Azure platform. Looking to attract customers and raise its profile beyond its home market of Belgium, Avantida turned to Microsoft and the Go-To-Market Services team.
Avantida took advantage of a telesales and cross-border promotion, with the overall goal of increasing brand awareness of Avantida in France, Germany, Italy, and Spain via a digital media campaign. Avantida recorded 23,000 sessions from 18,000 visitors to its website during the month of the campaign. In the four weeks prior to the campaign, it saw 3,785 sessions from about 2,000 visitors.
Additionally, the majority of the new visitors came from the countries targeted in the campaign. These efforts were facilitated by the Go-To-Market Services team.
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