1. Company presentation Iasi location 18-11-08 Tudor Merlusca, July 2013
Autor | © Continental AG

2. Continental Corporation 291 Locations in 46 Countries
Europe
Austria
Belgium
Denmark
Finland
France
Germany*
Greece
Ireland
Italy
Netherlands
Norway
Portugal
Spain
Sweden
Switzerland
United Kingdom
Czech Republic
Hungary
Kazakhstan
Poland
Romania
Russia
Serbia
Slovakia
Turkey
China
India
Indonesia
Japan
Malaysia
Philippines
Asia
Singapore
South Korea
Sri Lanka
Taiwan
Thailand
North America
Canada
Mexico
USA
South America
Argentina
Brazil
Chile
Ecuador
Australia
Africa
Republic of South Africa
Tunisia
Status: January 2013
*Headquarters in Hanover
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3. Continental Structure and Divisions
Continental Corporation
Automotive Group
Chassis & Safety
Electronic Brake Systems
Hydraulic Brake Systems
Sensorics
Passive Safety & ADAS
Chassis Components
Powertrain
Engine Systems
Transmission
Hybrid Electric Vehicle
Sensors & Actuators
Fuel Supply
Interior
Instrumentation & Driver HMI
Infotainment & Connectivity
Body & Security
Commercial Vehicles & Aftermarket
Rubber Group
Passenger and Light Truck Tires
Original Equipment
Replacement Business EMEA
Replacement Business The Americas
Replacement Business Asia Pacific
Two-Wheel Tires
Commercial Vehicle Tires
Truck Tires Europe
Truck Tires The Americas
Truck Tires Asia Pacific
Industrial Tires
ContiTech
Air Spring Systems
Benecke-Kaliko Group
Conveyor Belt Group
Elastomer Coatings
Fluid Technology
Power Trans- mission Group
Vibration Control
Other Operations
Strong Divisions and Business Units
BU IC Marketing © Continental AG

4. Interior Division – Business Units
Instrumentation &
Driver HMI
Infotainment & Connectivity
Body &
Security
Commercial Vehicles & Aftermarket
Instrument clusters
Secondary displays
Head-up displays
Climate controls
Haptic controls
Faceplates
Central input devices
Roof controls
Integrated centerstacks
Cockpit modules
Radios
Connectivity &Telematics
Multimedia
Software and Solutions
Body control units
Exterior light control units
Power closures
Seat comfort systems
Battery & energy management
Access control systems
Tire information systems
Intelligent antenna modules
Tachographs & services
Vehicle control units for drive & onboard electronics
Instrumentation & HMI
Onboard toll units & telematics
Wear parts, spare parts & services for the independent aftermarket
Original equipment services
BU IC Marketing © Continental AG

5. BU Infotainment & Connectivity Customers
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6. BU Infotainment & Connectivity World Wide Business Examples
BU Infotainment & Connectivity World Wide Business Examples
Chrysler Radio
Daimler TeleAid
DPCA Navigation
Daimler Pass
VW Radios
GM Onstar
BMW Radio
AutoLinQ China
Ford Sync
Fiat VP2 Navigation
Chrysler VP2
China Bluetooth Module
Fiat Brazil Radios
Holden-iQ
Serving our customers worldwide with innovative
Infotainment & Connectivity solutions.
BU IC Marketing © Continental AG
Autor | © Continental AG

7. Interior Division Our Vision: Always On
Tomorrow's vehicle is always connected, user friendly, comfortable and intelligent. Information management is a key to realize “Clean Power” and “Zero Accidents”.
BU IC Marketing © Continental AG

8. The digital & automotive world – History & Future
1980
No connection
Digital world
Mobile phone
Digital world
1990
Connectivity
Digital world
2000
Functions move*
Digital world
End-to-End Solutions Integration of Services
2010
Merge of Digital World and Automotive World = Highly Connected Car
2020
BU IC Marketing © Continental AG

9. Market Trends – We inform you well Usability, HMI & Information
HD & 3D graphics
Augmented reality
Personalized content
Attractiveness
More and larger displays
3D displays, holistic view
Tablets as remote displays
Driver Information
We inform you well
Driver distraction
Workload, simplification
Rear & surround view cameras
Safe to Use
Multitouch, haptic feedback
Gesture & voice recognition
Mimic & mood recognition
Easy to use
Market & end consumer need:
“I want an attractive, easy and safe to use HMI”
BU IC Marketing © Continental AG

10. Market Trends – We connect Connectivity, Cloud & Services
Digital broadcast
Video on demand
Web radio & web TV
Broadcast & Radio
Cloud computing
Apps & check-in services
HTML5
Cloud & Services
We connect
Smartphone = PC
Social networks
MirrorLink, VNC
Always Connected
NFC, LTE, Hotspots
Backend / Automated driving
Ethernet/IP, DLNA
Technology
Market & end consumer need:
“I want to be connected to what matters to me”
BU IC Marketing © Continental AG

11. Market & end consumer need: “I want affordable in-car infotainment”
Market Trends – All at lower cost Affordability, Cost Down & Time to Market
High Low cost
Low cost cars
Micro cars
Affordable
Open innovation
Development communities
Crowd sourcing
Partnering
All at
lower cost
Open platforms (e.g. GENIVI)
Plug ins
Off the shelf software
Re-Use
Software replacing hardware
End of line programming
Virtualization
Flexibility
Market & end consumer need:
“I want affordable in-car infotainment”
BU IC Marketing © Continental AG

12. BU Infotainment & Connectivity Career perspectives
Software development
C/C++ under Linux
QT library for HMI
External components integration
Working with several APIs
Integration and test
Software components integration
Software release maintenance
Scripting projects for process automation
Software testing
BU IC Marketing © Continental AG