1. COMMUNICATION SCIENCE
MASTER’S PROGRAMME

2. 1. THIS IS OUR MISSION |

3. | Mission: PREPARE COMMUNICATION PROFESSIONALS FOR THE FUTURE
ORGANIZATION
DESIGN
TECHNOLOGY
Strategic AND hands-on
Academic rigor AND practical relevance
Societal challenges AND organizational issues
Design AND technology AND organization |

4. | A MASTER PROGRAMME COMPARED TO A BACHELOR PROGRAMME
More complex problems
Reflection on theories and science
Developing new knowledge
Advanced academic skills
Therefore: a core, four specializations, and electives |

5. 2. THIS IS THE CORE |

6. | CORE: THREE COURSES & A THESIS ESSENTIALS IN COMMUNICATION SCIENCE
RESEARCH TOPICS
SOCIETAL CHALLENGES
MASTER THESIS IN COMMUNICATION SCIENCE |

7. 3. THIS IS SPECIAL |

8. | SPECIALIAZATONS: FOUR TRACKS
ORGANIZATIONAL COMMUNICATION & REPUTATION
TECHNOLOGY & COMMUNICATION
MARKETING COMMUNICATION & DESIGN (+ IDE)
DIGITAL MARKETING COMMUNICATION (+ BA) |

9. COMMUNICATION
AND ORGANIZATION
SJ: Idem
ORGANIZATION IS COMMUNICATING

10. | COMMUNICATION AND ORGANIZATION Focus How does work work?
Career [start]
Communication department
Consultant to organizations
Entrepreneur
Career [5-10 years]
Project manager
Sustainability specialist
General manager
SJ: Idem
ORGANIZATION IS COMMUNICATING |

11. COMMUNICATION
AND TECHNOLOGY
COMMUNICATION AND TECHNOLOGY TEAM UP |

12. | | COMMUNICATION AND TECHNOLOGY COMMUNICATION AND TECHNOLOGY TEAM UP
Focus
Interaction between people
and technologies
Career [start]
Designer
Writer
Project consultant
Product specialist
Career [5-10 years]
Owner design company
Trainer skills
IT manager
COMMUNICATION AND TECHNOLOGY TEAM UP | |

13. COMMUNICATION
AND DESIGN
DESIGN COMMUNICATES |

14. | | COMMUNICATION AND DESIGN DESIGN COMMUNICATES Focus
Sensitivity towards senses
Career [start]
Service consultant
Marketing employee
Designer assistant
Career [5-10 years]
Brand manager
Designer
Marketing manager
DESIGN COMMUNICATES | |

15. COMMUNICATION
AND DIGITAL MEDIA
COMMUNICATION MEDIATES |

16. | | COMMUNICATION AND DIGITAL MEDIA COMMUNICATION MEDIATES Focus
The digital society
Career [start]
Junior marketeer
Trainer
Content assistant
Career [5-10 years]
Data specialist
Content manager
Online brand manager
COMMUNICATION MEDIATES | |

17. 4. THESE ARE THE COURSES |

18. | ORGANIZATIONAL Networked Business Communication Public Affairs
Work and Technology
Reputation Management
Vision, Strategy and Leadership
Trust and Risk
TECHNOLOGY
Human-Centred Design
User Support (2x)
Work and Technology
Social Implications of the Internet
Innovative Digital Public Services
DESIGN
Advertising and Consumer Psychology
Design and Behaviour Change
Human-Centred design
Reputation Management
Design and Service Experience (2x)
DIGITAL
E-Strategizing
Advertising and Consumer Psychology (2x)
Advanced Big Data Analytics
Advanced Topics in Digital Marketing
Trust and Risk |

19. | ORGANIZATIONAL – TECHNOLOGY – DESIGN - DIGITAL
√ Networked Business Communication
√ Public Affairs
√ Vision, Strategy and Leadership
√ User Support
√ Social Implications of the Internet
√ Innovative Digital Public Services
√ √ Work and Technology
√ √ Reputation Management
√ √ Trust and Risk
√ √ Human-Centred Design
√ √ Advertising and Consumer Psychology
√ √ √ √ Internship
√ Design and Behaviour Change
√ Design and Service Experience
√ E-Strategizing
√ Advanced Big Data Analytics
√ Advanced Topics in Digital Marketing |

20. 5. THIS IS THE OVERVIEW |

21. | BASIC OUTLINE (WITHOUT INTERNSHIP)
Essentials in Communication Science
Societal Challenges
Block 1A
Block 1B
SEMESTER 1
Research Topics
SEMESTER 2
Block 2A
Block 2B
Graduation Project CS
-Master Thesis-
Graduation Project CS
-Master Thesis-
Elective/Specialization Course
Elective/Specialization Course
Elective/Specialization Course
Elective/Specialization Course |

22. | BASIC OUTLINE (WITH INTERNSHIP) Essentials in Communication Science
Societal Challenges
Block 1A
Block 1B
SEMESTER 1
Research Topics
SEMESTER 2
Block 2A
Block 2B
Graduation Project CS
-Master Thesis-
Graduation Project CS
-Master Thesis-
Elective/Specialization Course
Elective/Specialization Course
Internship |

23. UTWENTE.NL/MASTER/COM https://www.utwente.nl/en/education/master/
programmes/communication-studies

24. | The master programme COM is a one year studyprogramme (60EC)
It has been designed so that the student is personally responsible for his/her own course of study and academic progress
Within the masterprogramme students are given freedom to make choices, so the master programme is not the same programme for all the students of Communication Studies
After completing successfully the master programme you may call yourself → Master of Science (MSc) |

25. Research oriented 60 EC programme, subsequent to the bachelor Communication Science or pre-master Communication Studies
Full-time programme  No part-time enrolment..!
Four specializations to start in each semester:
Organizational Communication & Reputation
Technology and Communication
Marketing Communication & Design
Digital Marketing Communication |

26. Master programme ( )
For all (4) specializations the study programme looks as follows:
Compulsary courses (3 courses of each 5 EC = 15 EC)
Elective or specialization courses (20 EC)
⇒ two elective courses (10 EC) must be selected within the chosen specialization. The remaining 10 EC can be filled by elective courses from either the chosen specialization or other specializations or an internship
Masterthesis (25 EC)
It is possible to take more than 35 EC for courses |

27. Master Thesis (25 EC)
You can start with the master thesis if you have completed successfully the
Essentials course, Societal Challenges course and Research Topics course
so you have completed successfully your coursework in terms of
studyload of (at least) 15 EC out of 35 EC for courses |

28. | Starting with the master Communication Studies (Sept. ‘18)
Because of the so called “harde knip” you only can be admitted to the master at the moment you have completed your bachelor programme COM or pre-master programme COM completely!
Before starting in the masterprogramme you have to fill in the
“registration form master” (18/19) you can find on our master website:
Programme guide master 18/19 also available on the master website. |

29. | Pre-masters starting with the master in September……
Your enrolment will switch from a pre-master enrolment with a payment per EC to a master enrolment with payment of tuition fees.
What does this mean?
In Studielink you have to apply for enrolment for the master COM and arrange the payment of tuition fees
When you have passed your last course for the PM ⇒ contact the study adviser
⇒ Admission Statement ⇒ Student Services
As soon as you have signed the authorisation form you will be enrolled
in the master |

30. | Bachelor students starting with the master in September……
What does this mean?
In Studielink you have to make a request for enrolment for the master COM and
arrange the payment of tuition fees;
2. Read the you will receive after your request and log in to Osiris;
Answer the questions in Osiris to complete your request for enrolment
in the master |

31. QUESTIONS?