1. SEPTA UPDATE – NEW PAYMENT TECHNOLOGIES SYSTEM
APTA Fare Collection Workshop
March 19, 2013

2. SEPTA’s Vision An electronic fare payment system that is:
Secure, reliable, and convenient
Easy to understand and purchase
Offers seamless travel across all SEPTA services
Simple, straight-forward fare policies

3. New Ways to Purchase Fares:
Elements of the Vision
New Ways to Purchase Fares:
Vending machines
Virtual purchases via phone, internet
Auto-pay
Extensive 3rd party purchase and reload network
Contactless credit cards, mobile payment
Universal Fare Media:
Same cards / payment forms on both RR and transit
No more RR-only tickets
No more transit-only tokens
Freedom of choice of customers
Electronic cards for disabled and seniors

4. Contract Award Xerox (ACS Transport Solutions)
Design, build, install, maintain
Robust back-end system, real-time communications network, customer support
Unconstrained by proprietary technology
License to leverage system to neighboring agencies and throughout Pennsylvania
Notice To Proceed Issued February 2012

5. NPT System Elements 1,850 Onboard Processors 350 Vending Machines
650 Turnstiles & ADA Faregates
550 Platform Validators
300 Parking Payment Stations
480 Handheld Sales Devices
1,200 offsite purchase and 2,000 offsite reload locations throughout the service area (no agency equipment) 5

6. Base Services (Through End of Warranty)
NPT Customer Support Services
Phone support
Web services
Preventive and Corrective Maintenance
Software Maintenance and Network Administration
Commercial Wireless Services 6

7. NPT Payment Forms Any compliant form factor
Whatever is in your pocket:
Contactless credit and debit cards
SEPTA card
Building access ID cards
Cell phones
Government-issued benefit cards
Magnetic media
Cash

8. Where are we now? Finalizing FDR
First article manufacturing and testing underway
Communications infrastructure installation underway
Services mobilization underway

9. First Article Testing

10. Infrastructure Preparation

11. Market East Station New Fare Line at Concourse Level11 11

12. Suburban Station – West Concourse

13. 30th Street Station

14. Suburban Station
Jenkintown Station

15. Gateway Stations

16. Key Takeaways Define policies, then design the system
“Future-proof” the system by use of open architecture design principles and relevant standards
Secure intellectual property rights to enable system expansion
Optimize capital and operating costs
Leverage existing infrastructure
De-emphasize cash where possible
Explore opportunities for outsourcing
Design for economy (e.g., media distribution, communications costs, third-party fees)

17. Key Takeaways
Understand your customer demographics by mode of transportation
Be aware of your customer payment trends for transportation and non-transportation purchases
Determine the optimal operational approach by mode of transportation
Plan for iterative functionality releases and incremental successes

18. Questions? Julie Green Director Revenue Systems
LTK Engineering Services
John McGee
Chief Officer New Payment Technologies
SEPTA