1. CEO Owner Update
June 12, 2018

2. Agenda Update on Actions since April Strategic Vision Annual Meeting
Questions

3. Develop World Class Digital Platform Optimize the “POWER OF ONE”
Strategic Vision
Value Creation
Develop World Class Digital Platform
Profitability Driven
Market Share Growth
Owner Loyalty
Optimize the “POWER OF ONE”

4. Customer Service that is easy to do business with – good processes
Value Creation
Programs and opportunities that are broad enough to serve our unique owners, but focused enough to generate high returns for our owners and supply partners
Customer Service that is easy to do business with – good processes
Training opportunities for our owners
Accessible to Owners
Personal Relationships

5. Develop World Class Digital Platform
E-platform to support overall strategy
Online platform to support fulfillment processes and readily connect value-added information to owners
Rebates and Rebate scenario tools available on demand

6. Optimize the “POWER OF ONE”
Bi-annual business meetings with each owner to align purchasing decisions to maximize owner support of supply partners and therefore rebates based on location, size and setup
Nimble cooperative decision making based on ownership profitability
Maximize owner throughput of T&O products with rebate
Horizontal integration into related sources of revenue such as pest
Logistical optimization of inbound freight
Help with owner slower moving inventory based on cooperative needs

7. Lean staff for cooperative with expense control
Profitability Driven
Alignment of Vendor relationships to owner needs, with sufficient limitation to ensure strength of cooperative
Leverage size for flow through opportunities that create lowest net price in the market
Lean staff for cooperative with expense control
KPI/data driven culture with clear, live visibility into the coop performance throughout the year

8. Organic growth – maximize throughput of program rich purchases
Market Share Growth
Organic growth – maximize throughput of program rich purchases
Alignment of owners toward common cooperative goals, and alignment of cooperative goals to owner business needs.
Acquisitions – potential members that add value to the cooperative by alignment to owner goals in market
Collaborative Goal setting for owners that are agreed
Primera marketing strategy

9. Product strategy aligned to customer needs and owner value
Owner Loyalty
Product strategy aligned to customer needs and owner value
Social media and Primera marketing
Proprietary products and brands
Excellent relationship between the owner and Primera by regular contact designed to drive business goals
Create a listening culture
Value added services - training program, Supplier partnerships, rebate calculators, etc.

10. Strategy Summary Points
Primera as the leading channel partner for our chosen supply partners
Continue to build “Brand” strategy. Off Brand also plays important role.
Become the leading supply chain for Suppliers to invest marketing funds and rebates. Top Market position in all key US regions
Implement a robust digital platform to pursue changing demographics of owners
Maximize Spend of every owner within the programs to reduce spillage – optimize size, scale, and procurement power
Develop a strong, scalable, efficient foundation to support future growth. Systems, principles, procedures, reliability.
Continue to evolve into a leader in market by consolidating spend of ownership and pursuing meaningful and aligned companies to expand where our network requires
Attract and retain top companies with desirable business portfolios
Drive differentiation through branding, products, and value added tools to increase owner loyalty and improve programs with suppliers