1. Making the Case for Policy Change
November 13, 2013
The information and assistance provided in this webinar does not constitute legal advice or legal representation.

2. Overview

3. How do you pull the policy lever?
What is the vision for your community?
How do you pull the policy lever?

4. Community Change Framework
Environment that Supports Community Health Policies
Community Mobilization
Community Education
Advocacy with Organizational Decision Makers
Educating Government Policymakers

5. Policy change
Making the healthy choice the easy choice

6. Policy
Any written plan or course of action designed to influence and determine decisions

7. Policy, systems, environmental change Practice/ Individual Behavior
Programs
Practice/ Individual Behavior

8. Policy, systems, environmental change
Practice/ Individual Behavior
Programs

9. Public health law
Law and policies can be used to solve public health challenges

10. Why PSE change?
Major health problems will not be solved solely by individual actions
Health problems are influenced by societal policies and environments that promote unhealthy behaviors or fail to foster healthier choices
Chronic disease prevention requires an “upstream” approach that improves the environments where we live, work, learn, play, and receive health care

11. Health Impact Pyramid

12. Impact of policy
Vision
Consistency
Continuity

13. Healthy Eating Policies
© Public Health Law Center

14. Comprehensive Food Policy Council
Membership
Mission/goals
Responsibilities
Comprehensive Food Policy Council

15. No written policy: Goals?
This group will increase economic opportunities for local farmers.
This group will organize cooking classes.
This group will address the environmental impact of farming.

16. Santa Fe Food Policy Council: Goals
The resolution sets forth the following vision for the Santa Fe food system:
Affordable and nutritious food should be provided in a respectful manner and should be available to all people.
A wide variety of safe and nutritious food should be available to city and county residents.
Access to safe and nutritious food should not be limited by economic status, location, or other factors beyond a resident’s control.

17. Healthy beverage policy
Goals and purposes
Pricing requirements
Product placement
Use of promotional space
Labeling
Local purchasing
Nutritional standards

18. No policy: Buying practice
Sports drinks are healthy. They help with rehydration!
As long as it is not pop or soda, it is fine.
Diet soda is healthy.

19. Written policy
Beverage Standards: 100% of beverages must be one or a combination of the following: o Water, including carbonated water (no added caloric sweeteners); o Coffee or tea with no added caloric sweeteners (if condiments are provided, sugars and sugar substitutes may be provided and milk/creamer products, such as whole or 2% milk, that have less fat than cream); o Fat-free or 1% low-fat dairy milk or calcium- and vitamin-D-fortified soymilk with less than 200 calories per container; o 100% fruit juice or fruit juice combined with water or carbonated water (limited to a maximum of 12-ounce container; no added caloric sweeteners); o 100% vegetable juice (limited to a maximum of 12-ounce container, no added caloric sweeteners, and ≤ 200 milligrams of sodium per container); and o Low-calorie beverages that are ≤ 40 calories per container.

20. Policies Supporting Walking and Bicycling

21. Master Bicycle/Pedestrian Plan
Vision
Advisory Committee
Identifies Strategies/ Priorities
Resource Allocation
Master Bicycle/Pedestrian Plan

22. No written policy: Strategies?
Link businesses with residential areas through trail networks.
Create a bicycle/pedestrian advisory council.
Create separate paths for bicycles and pedestrians.
Mark all crosswalks with traffic signals.

23. Wichita Master Bicycle Plan Strategies
Strategy 1 Provide on- street and off-street bicycle facilities where recommended. Strategy 2 Install a Signed Bicycle Route Wayfinding System. Strategy 3 Improve bicycle safety and access at arterial roadway crossings. Strategy 4 Improve bicycle access to transit stops and stations. ………………………………………………………………….. Strategy 25 Fund projects through the CIP, annual programs and grants. Strategy 26 Allocate staffing to implement this plan. Strategy 27 Create a bicycle and pedestrian advisory board. Strategy 28 Update the bicycle master plan on a regular basis. Strategy 29 Publish an annual implementation work plan. Strategy 30 Establish performance measures to monitor progress.

24. Complete Streets Purpose Reach Responsibilities/ Implementation
Design Standards
Complete Streets

25. No written policy: Design standards?
Require sidewalks on both sides of the street in residential neighborhoods.
Have elevated pedestrian bridges over busy intersections.
Create wide shoulders so two bikers can ride side-by-side.

26. Complete Streets Design Guidelines– Tennessee Department of Transportation
A Guide for Achieving Flexibility in Highway Design - AASHTO,
Flexibility in Highway Design - FHWA,
Designing Walkable Urban Thoroughfares: A Context Sensitive Approach - ITE/CNU,
Urban Street Geometric Design Handbook - ITE,
Planning Complete Streets for an Aging America - AARP,
Highway Design Handbook for Older Drivers and Pedestrians - FHWA,
A Policy on Geometric Design of Highways and Streets - AASHTO (often referred to as the Green Book),
Guide for the Planning, Design and Operation of Pedestrian Facilities - AASHTO,
Guide for the Development of Bicycle Facilities - AASHTO, and
Roadside Design Guide - AASHTO.

28. Communication strategies to engage your community December 11, 2013
Framing the Message
Communication strategies to
engage your community
December 11, 2013

29. Communication Strategies: Targeting your audience
Senior Leadership Team
Coalition
Key Stakeholders – i.e. Food producers
Broader community leaders, Media

30. Questions? www.publichealthlawcenter.org
Natasha Frost –
Mary Marrow -