1. Average Time Spent Watching TV Sports Has Increased For The Total Population & Millennials Over The Last Eight Years
Sports-Related National TV Programming: Average Annual Minutes Viewed Comparison
CY 2008 vs. CY 2016
+14%
+2%
No days off!
Source: Nielsen NPower R&F Program Report, Total Day, Live+7, P2+ & P18-34, ad-supported cable TV + broadcast TV, based on calendar year; excludes Regional Sports Networks and local broadcast airings. Sports-related programming includes live sports, sports news, sports commentary, etc. Comparison based on years with Summer Olympics.