2. Economy and Society

3. Table of Contents How does the economy influence the society?
How does the society influence the economy?
Demographic change
Economy and Society

4. Consumption and its consequences
Communication, reading and shopping with technical devices
Uncritical use of social networks
New technologies financial problems (debt, instalments and interest payments)
Economy and Society

5. ‘‘The consumer always is the baby which shouts for its bottle“
Appropriate comparison with the behaviour of babies:
Consumption of finished
products without any effort
Consumers behave in a childlike manner
Economy and Society

6. Sale strategies to promote consumption?
Advertising
Reports in the Internet, on TV or in newspapers
Sales
Economy and Society

7. What are the effects of mass consumption?
Less face-to-face communication
People spend a lot of money on useless products
Consumption can create jobs
Economy and Society

8. How does society influence the economy?
Influence factors:
Tax revenues from the consumption of drugs:
 beer is allowed for people of 16 or older
 one pack of cigarettes for 5 € 2.88€ tax plus 0.80 € VAT
Contributions of people from other countries:
Foreign workers
Tourists
Economy and Society

9. How does society influence the economy?
more than 150,000 guest students in 2011
Fitness and Wellness:
 current trends
 6200 gyms and 7.5 million members of fitness studios
Economy and Society

10. Demographic change Describes the development of the population
Germany‘s population is decreasing
Impact on the German economy and the educational system
Economy and Society

11. Demographic change Numbers of pupils is decreasing
fewer people who enter the job market
Experiences and knowledge of older generation are very important
Continuous education required
Physical and mental performances
Economy and Society

12. Demographic change
Support through childcare and general care for the elder generation
Higher demand for medical
and general care at home as
well as for health products
Impact on economic growth
Economy and Society

13. Thank you for your attention!!
Economy and Society
Thank you for your attention!!
Economy and Society

14.
Economy and Society