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General Manager, Saturn

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Presentation on theme: "General Manager, Saturn"— Presentation transcript:

1 General Manager, Saturn
Jill Lajdziak Thank you Where brand is headed Conquest brand 70% would not have considered GM Delivering on our mission Promise of Saturn alive and well To build & succeed long term, we need to grow portfolio And grow we will This year we will add four new products… General Manager, Saturn

2 Sky Foreshadows new design language Beautifully designed roadster Available this spring

3 This summer New midsize – the Aura Consistent design Refined interior

4 This summer, VUE Green Line Hybrid
Environmentally friendly pillar of brand

5 End of year Outlook First 8-passenger Saturn Every bit as contemporary and imaginative as Sky and Aura

6 Aren’t many brands that will 2x portfolio
Share a piece of counsel Rests on my shoulder every day Share a story with you Backgrounders prior to unveil of Sky/Aura Sitting in office of key buff books He said Beautiful portfolio An Industry leading brand – that stands for the product AND the experience Don’t lose it That’s the magic we need to make happen Showcase product Without losing brand equity Here’s how we’re starting to seed the idea of our growth on television

7 60-Second Spot with SKY, AURA Concept & VUE Red Line

8 As you heard in that spot, our brand is about more than just the product
About exceptional personal relationships we build – no matter where people touch our brand We’re a brand that’s honest . . . A brand you trust . . . A brand that’s built on the power of strong, lasting relationships Culture encourages every team member – regardless of title – to go the extra mile – it’s just part of our DNA That’s why we use a high degree of targeted, one-to-one marketing in our mix Let me give you a few examples . . .

9 In terms of promotions . . . We work very closely with retail partners Extend the Saturn brand promise outside of the retail environment These are shots of our mobile event teams Live, eat and breath our brand on a year-round basis events a year People not only see the new product . . . They experience Saturn on a very interpersonal basis

10 Video footage of Sky Dome
Some of our events incorporate unique Sky Dome Encourages people to interact with vehicles and team members in a very engaging manner Unique technology educates and entertains First to bring this innovation to market

11 Also well aware most shoppers use the web when narrowing down their lists
That’s why we’re taking a high touch approach on the net as well If you visit Saturn.com, you may be approached by a interactive agent Just as with the mobile event team members, they live Saturn year round Well equipped to convey warmth and honesty of Saturn in a very personal manner

12 General Manager, Saturn
Jill Lajdziak These are just a few examples of approaches we’re taking to . . . Foster customer enthusiasm Positive word-of-mouth advertising At Saturn, one-size-fit all marketing is out the window Mission is to attract new buyers who wouldn’t consider GM product Has been since the beginning, will continue to be In the early 90’s we began to capture the hearts and minds of consumers – with the innovation we brought to the marketplace – in the product – and in how we went to market And now we’re doing it again General Manager, Saturn

13 General Manager, Saturn
Jill Lajdziak By doubling the size of our portfolio with beautifully designed products – and also in the way that we touch each and every person who comes into contact with our brand. People expect outstanding experiences from Saturn It’s our legacy It’s our promise And we simply can’t let that promise be unfulfilled. Thank you very much Looking forward to talking to you further during the roundtable. General Manager, Saturn


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