1. General Manager, Saturn
Jill Lajdziak
Thank you
Where brand is headed
Conquest brand
70% would not have considered GM
Delivering on our mission
Promise of Saturn alive and well
To build & succeed long term, we need to grow portfolio
And grow we will
This year we will add four new products…
General Manager, Saturn

2. Sky
Foreshadows new design language
Beautifully designed roadster
Available this spring

3. This summer
New midsize – the Aura
Consistent design
Refined interior

4. This summer, VUE Green Line Hybrid
Environmentally friendly pillar of brand

5. End of year
Outlook
First 8-passenger Saturn
Every bit as contemporary and imaginative as Sky and Aura

6. Aren’t many brands that will 2x portfolio
Share a piece of counsel
Rests on my shoulder every day
Share a story with you
Backgrounders prior to unveil of Sky/Aura
Sitting in office of key buff books
He said
Beautiful portfolio
An Industry leading brand – that stands for the product AND the experience
Don’t lose it
That’s the magic we need to make happen
Showcase product
Without losing brand equity
Here’s how we’re starting to seed the idea of our growth on television

7. 60-Second Spot with SKY, AURA Concept & VUE Red Line

8. As you heard in that spot, our brand is about more than just the product
About exceptional personal relationships we build – no matter where people touch our brand
We’re a brand that’s honest . . .
A brand you trust . . .
A brand that’s built on the power of strong, lasting relationships
Culture encourages every team member – regardless of title – to go the extra mile – it’s just part of our DNA
That’s why we use a high degree of targeted, one-to-one marketing in our mix
Let me give you a few examples . . .

9. In terms of promotions . . .
We work very closely with retail partners
Extend the Saturn brand promise outside of the retail environment
These are shots of our mobile event teams
Live, eat and breath our brand on a year-round basis
events a year
People not only see the new product . . .
They experience Saturn on a very interpersonal basis

10. Video footage of Sky Dome
Some of our events incorporate unique Sky Dome
Encourages people to interact with vehicles and team members in a very engaging manner
Unique technology educates and entertains
First to bring this innovation to market

11. Also well aware most shoppers use the web when narrowing down their lists
That’s why we’re taking a high touch approach on the net as well
If you visit Saturn.com, you may be approached by a interactive agent
Just as with the mobile event team members, they live Saturn year round
Well equipped to convey warmth and honesty of Saturn in a very personal manner

12. General Manager, Saturn
Jill Lajdziak
These are just a few examples of approaches we’re taking to . . .
Foster customer enthusiasm
Positive word-of-mouth advertising
At Saturn, one-size-fit all marketing is out the window
Mission is to attract new buyers who wouldn’t consider GM product
Has been since the beginning, will continue to be
In the early 90’s we began to capture the hearts and minds of consumers – with the innovation we brought to the marketplace – in the product – and in how we went to market
And now we’re doing it again
General Manager, Saturn

13. General Manager, Saturn
Jill Lajdziak
By doubling the size of our portfolio with beautifully designed products – and also in the way that we touch each and every person who comes into contact with our brand.
People expect outstanding experiences from Saturn
It’s our legacy
It’s our promise
And we simply can’t let that promise be unfulfilled.
Thank you very much
Looking forward to talking to you further during the roundtable.
General Manager, Saturn