1. 2018 Moose Membership Workshop
We are…Moose On A Mission

2. Key Factors that Determine the Success of Lodge/Chapter
2018 Moose
Membership
Workshop
Key Factors that Determine the Success of Lodge/Chapter
Membership Efforts

3. Thank you for being here!
We know you could be somewhere else, but you care about the Moose

4. Goals Today Understand our members just a little bit better
Look at strategies and opportunities to recruit and retain members

5. Goals Today Examine issues that prevent us from achieving our goals
Re-energize each of you in the room today to help the Moose generate a “Plus 1” count for every lodge and chapter

6. End the Year with at least “1” more Active
Membership Goals
End the Year with at least “1” more Active
Target to Renew 80%
How many lodges and chapters in this room anticipate reaching that goal? If not, why not?

7. Exercise One:
As you listen to this presentation, think about the following question:
In the short-term, what would you do specifically to grow the active membership of the Moose?

8. Name all of the elements that impact retention in our lodges today.
Issue One: Retention
Name all of the elements that impact retention in our lodges today.

9. Here’s what we think: Have a plan – most don’t Where’s your committee?
Communications are the key
Activities are the key (too!)
Member Benefits
Orientation!

10. Why Members Leave Former Member Survey Results
Issue One: Retention
Why Members Leave
Former Member Survey Results

11. Breakdown Issue One: Retention
Sent to 23,000 former members who had dropped their membership within the past 12 months
Over 1,700 responses received, which extrapolates over a representative sample
Respondents were asked a series of questions from “Why they joined” to “Why they quit”

12. Breakdown Issue One: Retention
Four categories were eliminated from this evaluation due to situations the lodge/chapter cannot control
Never intended to join in the first place
Too old/sick to continue my membership
Moved to a location that did not have a lodge
Could not afford to be a member any longer
The last bullet differs from the response that was left in that stated “Value of belonging did not equal the cost of dues”

13. Breakdown Issue One: Retention
In general, those four responses elicited a more positive overall reply from former members as none of them reflected dissatisfaction with their entire Moose membership experience

14. What was the original reason you joined the Moose?

15. How often did you visit the lodge?

16. How active were you in the Moose?

17. What was the MAIN reason you did not continue your membership in the Moose?

18. What was your experience when you visited the lodge?

19. Describe the physical condition of your lodge?

20. Please describe your interaction with other members of the Moose

21. How would you rate communications from the lodge/chapter?

22. Did you take advantage of any Moose Member Benefit Programs?

23. Comments:
“We never felt like we were a part of the lodge. No one ever took the time to really introduce us to the lodge and all the great charitable things going on. Its like they signed us up just to try to win some membership drive. Sadly, after going a few times and receiving the same treatment each time, we left and did not return.”

24. Comments:
“The Moose is a "social club' run by old members who do not appreciate any changes or any "new" members who may be a "threat" to the way they run things.”
“Very old crowd not trending to new, younger members.”

25. Issue One: Retention
Dues Due Date

26. Retention & Expired Kits
Issue One: Retention
Issue One: Retention
Member Retention Kit:
ed on the 5th Day of the Month
Members Expiring within 90 days.
Expired Member Kit:
ed on the 15th Day of the Month
Members that EXPIRED in the previous month.
What’s in the Kit?
Listing of Members (Name-Phone-Dues$-Enroll date-Sponsor)
Labels (default to style 5160)
Scripts for telephone
Payment options information
All Lodges/Chapters receive!
Retention & Expired Kits

27. Issue One: Retention

28. Orientations Orientation/Enrollment Issue One: Retention
Yes, it’s OK to do them
Developed three years ago
Distributed to all lodges and chapters
Available on website
Criteria for the Premier Lodge Award

29. Questions – Comments?
We are…Moose On A Mission

30. Name all of the elements that impact production in our lodges today.
Issue Two: Production
Name all of the elements that impact production in our lodges today.

31. Here’s what we think: Don’t know the value Afraid of “the ask”
Cheap food, cheap beer
Embarrassed of the lodge
Increased competition
Changing demographics
Motivation

32. Why Grow the Membership?
Issue Two: Production
The Larger the Foundation the Greater the Strength
Generally 15% Support Regularly at Lodge.
8.3% are Regular Moose Charities Donors.
Why Grow the Membership?

33. The Foundation of Everything Moose
Issue Two: Production
It takes Members for:
Activities
Heart of the Community Service
Moose Charities
Lodge Income
Membership Growth

34. Monthly Advantages Issue Two: Production
Smaller bites easier to manage
Renewals will be “fresh”
A strong membership base is critical year round
Special monthly activities draw membership
Eliminates Year End Panic!

35. Strong Member Base – Every Month!
Issue Two: Production
Provide Income
Perform Community Service
Donate
Participate in Activities
Expand Membership
That’s
365
Days!
We need
A strong
Member
Base.
Strong Member Base – Every Month!

36. Activities each Month Family Events Sporting Events Community Service
Holiday Events
Committee Events:
Valued Veterans
Moose Riders
Moose Legion
Chapter Events

37. Another important Goal
7% Preferred Members “A burden heavy to one is bourn lightly by many”

38. Sponsors
Over 370,000 members have never sponsored a member. “Imagine if they would simply sponsor one member”

39. Afraid of the Ask?
Sponsor Guide

40. Exercise One:
In the short-term, what would you do specifically to grow the active membership of the Moose?
Break-out session

41. We are…Moose On A Mission

42. Your membership just became more valuable!
Issue Two: Production
Your membership just became more valuable!

43. How will this program help you and the Moose?
Simply by doing things within the fraternity that contribute to its growth and success, you can be rewarded with items and experiences of specific value to you.

44. Moose Rewards
The system identifies items that are currently entered by fraternal units, MI and members including, but not limited to, membership sponsoring, lodge positions held, training, etc.

45. Moose Rewards
All Moose Rewards information can be accessed by logging on to
You may also access the information via the Members Section of the MI website

46. Examples of how you can earn points:
Holding office at the lodge/chapter level
Attaining a Higher Degree
Attending an International Moose Convention
Attaining training credit for lodge/chapter positions

47. Renewing your dues annually
Examples of how you can earn points:
Renewing your dues annually
Paying dues two or more years in advance of the due date
Becoming a Life Member of the Fraternity
Check the website

48. Why are some point totals so much higher than others?
Effective leadership at the local level is the biggest issue for the Moose, therefore it is awarded the highest number of points
Expanding the number members who sign new members is critical to growth, so those points are high as well

49. Why are some point totals so much higher than others?
Our retention rate for first-year members is only 49%, so points are higher for renewals from years 1-to-2
Sponsors also receive more points for individuals who renew beyond their first year

50. Examples of items that you can redeem points for:
Annual Dues for your lodge, chapter or Moose Legion
Registration for the International Moose Convention
Contributions to Mooseheart and Moosehaven

51. Moose Rewards
The Rewards Program is scheduled to run for five years. You may accumulate points the entire time and redeem some or all whenever you reach a desired level.
Points are non-transferable
You must be an active member to redeem your points

52. Moose Rewards
Occasionally, Moose International will run special promotions that will improve your opportunity to earn points. Keep an eye out for announcements.
Again - All Moose Rewards information can be accessed by logging on to

53. Issue Two: Production
Mini-Campaigns

54. Issue Two: Production
Member Benefits

55. Gift Certificates available on website
Issue Two: Production
Gift Certificates available on website

56. How can we help?
Moose Intl. Tools: Annual Theme Campaigns Mini-Campaigns Retention Kits Preferred Member Items Higher Level Programs Events

57. International Open House Day – October 27th
Moose Intl. Tools: International Open House Day Run twice a year Sell your lodge What do we mean by that? Promote – Promote - Promote

58. Open To The Public Moose Intl. Tools:
Encouraged to run Open to the Public Events
General Governor’s Office Dispensation Required
Proceeds not to exceed 35% of total Annual Fraternal Unit Income
Comply with State/Local Laws
No more than two like events per year

59. Preferred Member Recognition
Moose Legion Pin
LOOM & WOTM Pin

60. Higher Sponsor Level Recognition
5 Club
25 Club
Sponsors of Distinction

61. Membership Campaign Car Contest
Membership having FUN!!

62. Moose promotional items
Shop on line – Moose
International website.
Shop by mail.
Shop by phone.
Hundreds of items:
Jewelry – Clothing – Toys – Official items – novelties – and more!
Catalog

63. Additional Support The Association Level Recognition Programs
Campaigns
Activities

65. Issue Three: Communications
Name all of the elements that impact communications in our lodges today.

66. Here’s what we think: Most important area to excel in
Improve your records
Strike a balance in delivery
Keep your information current
Don’t assume members read

67. Newsletters Website Social Media Others?
Issue Three: Communications
Newsletters
Website
Social Media
Others?

68. Questions/Comments?
Thank you for attending!