1. November 2, 2017

2. What is Day of Giving?
24-hour online fundraising campaign – Midnight to Midnight
Campaign promoted through social media, , direct mail, peer to peer, and local media outlets
Platform hosted by Scalefunder
Background on Fresno State: UA division includes development, alumni relations, data management, communications and marketing – UA mission and “we are all in development mentality
8 colleges, 50 centers and institutes, DODs decentralized and some central
Full campus effort
Special recognition of Patricia, Jennifer and Amanda – Annual Fund team
Pave the way for other non-profit

3. What is the purpose of D.O.G.?
Raise the profile of University and inspire giving
Build a culture of philanthropy on campus
Grow the pipeline of giving
Reach alumni where they are
Focus on participation and not dollars
Inspire new donors, encourage current donors to make an additional gift and reactivate lapsed donors
VCH story
Show our Bulldog pride – wear red

4. Fresno State’s first ever D.O.G.
Raised $431,395
1,123 unique donors
Donors from 3 countries and 29 states
15 schools/colleges/programs participated and competed in daily and hourly challenges for additional University bonus support

5. Social Media Ambassadors
165 peer-to-peer fundraisers who help promote a specific area through their personal social media platforms, contacts, etc.
Toolkit provided to Ambassadors with marketing information and tips to help boost participation during hourly and daily challenges

6. Media outreach Timeline: teaser, week of, day of Social media:
YouTube link:  
Social media:
Facebook (354K)
Twitter impressions w/hashtag (23M)
Hashtag (2,858)
Local media
Video

7. Participation challenge
The Office of the President supplied $60,000 as an incentive to increase donor participation
Schools, colleges and programs earned a portion of the $60,000 based on the percentage of unique donors participating on that day

8. Hourly challenges
The Fresno State Alumni Association Board of Directors supplied $15,000 that was split up as an incentive for hourly challenges throughout the day
Hourly challenges were strategically setup throughout the day to either increase donors or increase social media promotion

9. Sample hourly challenges
Midnight – The fund that receives the first gift will get a $1,000 bonus
8:00a-9:00a – Tweet out why you think it is important to #FeedTheDog! Tag the school, college or program that you think should win a $500 bonus
2:00pm-3:00pm – School, college or program with the most alumni donors receives $2,000
*multiple gifts from the same donor do not count

10. Individual area challenges
Schools, colleges and programs were able to create their own challenge for DOG
Example:
“(Donor Name) has generously offered to match all gifts up to $1,000 for the Lyles College of Engineering!”
“(Donor Name) will give the Henry Madden Library an additional $2,500 if we reach 500 gifts!”

11. Campus events
Created a morning “Thank You” stunt to attract local media coverage as well as create a buzz on campus and in the community
Thank you card signing stations were setup throughout campus to educate students on DOG as well as collect personal thank you notes for donors
Individual school, college and program events to generate excitement for their area

12. Lessons learned Expand VIP window Simplify Ambassador process
Develop media partners
Stay in alignment with the theme
Add more video
Back up plan in case of a crash
Speed up data input and reporting process
Improve thank you process

13. Additional Fresno State Day of Giving Information
Dayofgiving.fresnostate.edu
Thank You Video
Search #FresnoStateDOG on social media!